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Created by : Deepak Kubal, Media Coresspondent, Media House  | 03 25 2010 13:58:19 +0000
Industry : AutomobileFunctional Area : Product Development(Operations)
Activity:  1619 views;  last activity : 07 06 2010 20:18:09 +0000

Recently, car companies are coming up with their varied models of small cars. Indian market is a hot spot for small cars. Giving a small car for a affordable budget is a tough job for any car comapny. Thus, car companies usually go for cheap products to bring their cost down & focus less on customer's safety.

Nano car bursts into flames, raising safety ...

For example "TATA NANO" so called the peoples car is under issues now. Reports say that in many cases the car has burst into fire with people inside. Inother cases people have suffered many severe injuries.

Thus, are low cost cars compromising with safety norms??


Please Share your views.....

 
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Top Argument
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Absolutely, all the car companies are hungry for money at the cost of the lifes of the customers. If they can't produce a car that can provide safety then they should go for producing a small car. Just for the sake of fighting competition companies can't play with the lives of the people.


By Deepak Kubal, Media Coresspondent, Media House  03 26 2010 06:45:57 +0000
 
Top Argument
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No not at all this is a one such incident that has happened and no need to question Tata's reputation here, Tata is a very big name and they are delivering good products time and again till date and also their majority of products will be targetted for the wider base like the middle class and Nano was such an ambitious project for them which made headlines all over the world and they wouldn't have compromised on safety norms.


By Mridula Maity, Product Development Manager, Rugel  03 26 2010 05:16:37 +0000
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Ya Mridula! Very well said.I 100% agreeing with ur views.High price doesnot means that companies offers maximum than low price products.Yes in cetrain areas.But it's all about the margin the company wants to keep.
By Indrajit Pattnaik, Asst. Manager/Manager -(NonTechnical), Deutsche Lufthansa  | 05 15 2010 19:10:00 +0000
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every country has its norms if any car not pass that norms car can not be sold in that country. it means the low price cost car is less safety then high price car but it is not totally compromise with consumer's safety.
By kumar rajan, project coordinator, imagination infratech pvt.ltd.  | 05 15 2010 02:07:16 +0000
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yes!!! mohan boss..everything does passes from quality tests..but one cannot neglect that lower price ,,low quality,,n due less safety
By ankit khandelwal, B.Tech/B.E. mechanical,fresher  | 05 13 2010 16:01:23 +0000
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YES!!!!!!! Mridula ..It is not a question of a Particular Brand....If u see..most of the companies are coming up with their low cost vehicles..like..Chevrolett..Bajaj..etc. SO there r chances to compromise with safety.
By Rohit Thakur, Electrical Engineer-Industrial, Quality Engineering and Software Technologies  | 05 13 2010 05:02:53 +0000
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YES, b'coz, as few of the mobile communication companies started with cheap mobiles and gained, few of these automobile companies are trying to make it with the cheaper cars...


By Funkky Exalter, BE-IT Mumbai University/Programmer, Parth Interactive  | 04 01 2010 06:30:56 +0000
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Yes correct Deepak.. I am agreed on your view....

Now days In Indian market most of companies producing the small cars on high production in metro cities on low price but low quality of product due to this unsafely to customer in roads and volume of accident is increase in every month.


By Vinayak , Asset Operations/Documentation-Executive, ICICI Bank  | 03 26 2010 19:06:43 +0000
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The rules for car buying and selling have become a bit more complicated with GM products, though the principles remain the same. Research the value for your vehicle if interested in selling or trading in, then compare those values against your local market, seeking multiple offers through new and used car dealerships. Don’t judge by classifieds listings, as those only indicate what people will accept for their vehicles, not what they actually sell for.


By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 03 26 2010 12:24:55 +0000
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My view is that

it is not the low cost that is the problem.
The hurry to rush to market and the costs of redesign and retooling
may see some corners being cut.

The mindset, that the car is a poor man's cheap car,
may tone down the intensive engineering quality checks
mandated by governmental regulation in the world's most developed nations.

Many western European cars are overdesigned to assure safety.
This may be ignored by manufacturers who have never
volume-produced consumer cars before,
especially, those of world-class quality.

The petrol-tank fires (and Ford's ethical dilemma)
in the Ford Pinto economy car come to mind.

Back in 1968, when the USA market demanded sub-compacts like the VW Beetle, Ford designed a car straitjacketed to a 2,000 pound weight and a $2,000 price tag restriction -- the Ford Pinto.

In those computing-handicapped days, it took 43 months to transition a car design into production. However Ford corporate decided to rush its cheapest car of the 1970s, into production in just 25 months.

Design-time tests revealed that, in rear-end crashes over 40 km/h, the petrol tank always burst. In 64 km/h crashes, the Pinto's doors would jam and its trapped passengers would burn to death. Fixing this would cost an additional $11 per car.

Bad engg. design, had a $11 solution. The Ford board knew about it but chose to ignore it, because their assembly-line machinery tooling was already ready.

Bean-counter arithmetic showed that adding $11 per vehicle design improvement
for 12.5 million vehicles would cost them $ 137,000,000,
whereas 180 people burned to death at $200,000 compensation per death,
plus 180 people seriously burned at $67,000 compensation per burn injury
plus $700 per vehicle would cost only $49,150,000.

So, content to assign a dollar figure to human life and suffering, ethics was thrown to the winds and it was decided to pay for accidents on a case-by-case basis.

The result?
About 500 people burned to death in Ford Pintos.
In Feb. 1978 the US courts awarded a 16-year-old badly burned boy,
$128,000,000 in damages -- the largest single-person injury judgment in history.

Come May 1978, the US Dept of Transportation called for a recall of all 1971-1976 Pintos. 14 lakh Pintos were recalled -- the most expensive recall in automotive history.

Over 100 lawsuits against Ford punished them with millions of dollars in damages.
A first world country's strong legal system brought a powerful manufacturer to its knees.


By B. J. Ram Rao, Managing Director  | 03 26 2010 07:16:44 +0000
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Any product can only be as good as the design objectives. If says safety first and designs the product, it will be safe as ling as the integrity of the objective is not compromised.

The problem with "low cost" as a design objectyive is that either one is constantly looking to cut costs or one is trying to be below some limit. Either way the primary objective - low cost - compromises other objectives such as safety and even performance.

That does not mean that all low cost cars are unsafe. But it does mean that the possibility is definitely there that in such cases safety can be compromised.


By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 03 26 2010 06:40:36 +0000
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I would say YES, these day "Humans are Treated like Commodities & Resource while the Money & Materials are Treated as Living Beings"

 

So, in order to earn more & more somewhere there is Mechanization of Humans is happening and the we are actually losing the HUMAN touch over it.


By Kashif Billal, Training & Induction Manager, H&M Hennes & Mauritz  | 03 26 2010 06:30:58 +0000
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1

The nano fire  yesterday seems to have sparked this debate. Yes, safety is being compromised in order to provide cars at a low cost.


By Shyam S, Project Leader/Managing Consultant, A leading EDA firm  | 03 26 2010 06:19:16 +0000
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1 rs means a choclate small and 15rs means a big choclate pls let the consumer decide the rest.
By BHARAT KUMAR ANYAW, Construction-Construction Management, SARVODAYA GROUP  | 05 16 2010 09:38:40 +0000
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this is need of the market according requirements
By sanjeev wadhwa, self employed,  | 05 16 2010 06:19:29 +0000
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no low cost is not for safe thats car only satisfy need
By Anil Dhawan, MBA/PGDM student, GSIMR  | 05 15 2010 19:55:39 +0000
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No, It can't possible. The main reason is that if companies are fail to offer a quality product to consumers, that product would never see the face of success. On other hand, the brand value of that company will also demolished. So for that purpose, not even a single company want to compromise with the consumer's safety.
By Vinay Kumar Keshri, Marketing Manager, TUV Austria (India)  | 05 15 2010 17:23:08 +0000
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u r right mridula, low cost car besically based on low manufactured cost not compromise with the customers....
By ranjan mittal, service team leader, Vodafone  | 05 15 2010 16:59:54 +0000
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LET ME ASK U R BIKES OR CYCLES COMPROMISE SIR IT IS A NEW ASPECT OF TRADE AND IT WOULD OBVIOUSLY DO SOMETHING BETTER.JUST WAIT AND WATCH.CONSIDERING SAFETY IT IS BETTER THAN A BIKE.
By BHARAT KUMAR ANYAW, Construction-Construction Management, SARVODAYA GROUP  | 05 15 2010 15:26:42 +0000
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Every vehicle will be tested for road conditions and crash test obsevered by the manufactures before the products made.
By katta ananda rao, bodyshopmanager, modyhyundai  | 05 15 2010 01:22:50 +0000
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Not at all....the guy who is buying a low cost car would be previously travelling by public transport, wherein he has higher chances of getting killed on the road...Atleast he will be safe in a car...and even if he does get hit, people will atleast help him reach the hospital...a guy lying on the road has lesser chances of getting help.
By Aditya Iyengar, Product Lead - Bullion, Base Metals & Energy, Kotak Mahindra Bank  | 05 14 2010 05:08:26 +0000
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u r right mridula...
By ranjan mittal, service team leader, Vodafone  | 05 13 2010 04:57:18 +0000
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No. Any car being manufactured has to pass strigent norms, regulations regard to safety, quality and many more. So, no scope for compromise.
By Mohan Marathe, Senior Manager, EG Gas Ltd.  | 05 13 2010 04:26:21 +0000
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I have been using the Tata make for more than 5 years now and its has been a great car.  Incidents do happen at times and we cannot blame the car maker for this mishap as we are not specialists who have knowledge about car manmufacturing.

In earlier times this happened to maruti 800.  Did the consumer stop purchasing the car.   I have always seen that the consumer was happy with maruti 800 because of its manovrability.     Today Mr. Ratan Tata presented nano to the world to facilitate the citizens to have the affordable price in possessing a car of thier own.     

Nano is a  upgraded version of any two / three wheelers in the market.  Dont the 2 / 3 wheelers meet with accident, what are the safety measures in a 2 wheeler / 3 wheeler if the accident occurs.    Human mindset is to blame the manufacturers first, as the particular facility was not provided.    

I am sure TATA will certainly make note of this episode and introduce Safety measures.

Let us all first understand the circumstance and then comment on any product please.

 

 

 

 


By Raghunandan S V, Head/VP/GM-HR, First American (India)  | 03 28 2010 07:34:31 +0000
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Well freakish accidents happens to the best of auto manufacturers. Woudnt doubt "TATA's" ingenuity and their commitment either as such dear; it boils down to more of a personal choice in terms of money spent for a certain commodity; for a fact you woudnt get the works for a $2,500 car anyways...


By Wayne-Russell Macedo, Procurement & Logistics, Dana Group, Lagos  | 03 27 2010 12:11:53 +0000
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I dont think car companies will compromise on passengers safety for making cheaper cars. Even automobile giant like Toyota has recalled so many cars back. May be they will use some not so good quality material which wont effect the safety


By Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA  | 03 27 2010 07:15:09 +0000
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Hi Mridula,

I just want say........ I know TATA is very good company and they manufacturing the huge value of cars not Nano all product not only in Automobiles every product manufacturing in Indian Market but I am not saying is TATA is not bad company.. just i am saying that if TATA is selling a small car on below 2 lakhs then I think they are used the cheapest quality and due to this everyone will be buy the TATA Nano if everyone buy the small car on low price then I think daily Accident Volume will be raised and Traffic also jammed in all areas. So I think TATA company manufacture the good quality but they will sell the around 4 Lacks it's good for India Market and Indian Government and also for Indian public


By Vinayak , Asset Operations/Documentation-Executive, ICICI Bank  | 03 26 2010 19:23:22 +0000
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Not at all.

The person buying a low cost car knows the risks involved in it and the safety measures embedded in it by the manufacturer. There are always risks involved and the component costs involved to mitigate that risk. A car manufacturer can not put a safety component costing more than the price tag on that car. You want more risk coverage or more safety, go for a highest priced car to safeguard you.

 

You can’t have both – the low cost and the highest risk covered.


By jaideep khanduja, Head of the Department - QA and Project Management, Confidential  | 03 26 2010 12:13:01 +0000
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Dear Mr Kandadai,

Agreed Cost containment may have been top of the agenda yet a automobile company would compromise on safety is extremely difficult to imagine.

As for this company, they have been having glitches even in top end cars. Habits of Functioning from monopolistic position that too in commercial segment is not easy to shed. 


By Ravindra Sharma, Managing Consultant, CHEF-India  | 03 26 2010 11:46:47 +0000
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1

Not necessarily low cost car forsake safety features. It does take into account all such thing, particularly, with Automobile. Odd cases may happen due to unknown reasons which may be beyond the control of the Producers. In totality, we can not say production is wrong. Take the case of Toyota, the recall of vehicles. Are they all cheap or low cost models? May be some element that may be within the domain of owner could have caused it. Has it been proved that the feature established in the generation of cars caused the fire.? In that case it can be investigated & design can be modified legally. Or even the insurance carrier can insist the car manufacturer to install a black-box as we have in Flights & in US.When car involved in accident, these data are to be submitted by car companies.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 26 2010 08:13:58 +0000
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Dear Shyam

Flaws may exist in best of brands. It is the incline, promptness and will to correct that attaches significance to subject.


By Ravindra Sharma, Managing Consultant, CHEF-India  | 03 26 2010 06:31:33 +0000
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Absolutely No

No one in right senses should and may plan such activity with compromises. And a vehicle design and production is a planned activity.

Someone in the chain did not perform his home or class work properly is a possibility which in due course should be expected to get over. 


By Ravindra Sharma, Managing Consultant, CHEF-India  | 03 26 2010 06:28:05 +0000
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No, I thing, the incident took place was happed accidentally. Being a reputed company, TATA never commit a mistake on small car sector. TATA is manufacturing a big range of cars, if they commit a mistake that may lead to loss in other range of cars. I hope they never make a mistake.


By Kumara Swamy, Project Associate, IIIT-H  | 03 26 2010 05:50:27 +0000
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