Build your professional network on facebook via our app Go to app
 
 
 

Low-fare airlines offer sops to attract fliers: Will this create loyalty?

Created by : Adesh Dalvi, Marketing Executive, TAJ  | 09 23 2009 12:29:00 +0000
Industry : Transportation/AviationFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : loyalty jet airways kingfisher indigo spicejet loyal customers paramount low-fare airlines goair
Activity:  106 views;  last activity : 07 06 2010 20:18:09 +0000

With Big players in the Airlines are making inroads with their full service into the low-fare airspace, and this is making existing budget carriers change the strategy and these days they are going beyond price advantage and handing out sops to attract and keep passengers and create loyalty of sorts towards them.


http://www.traveldealsfinder.com/wp-content/uploads/2009/06/yatra-goair-flights-offer-278x300.gif

Where these carriers are either giving away gifts or offering discounts at hotels, restaurants, and retail stores against the boarding passes. Low-fare carriers such as IndiGo, SpiceJet, GoAir, and others are  considering  this as the most effective way to counter loyalty programmes that are being offered by full-service rivals like Kingfisher,Jet airways, Air India and Paramount.

So what do  you think guys will this strategy work from the low-fare airlines and can they compete against Full service rivals?

  
 Refer 65
Share
 
 
  Rate : 
 
 
Yes Vs No
1
 
 
 
 
0
1
0
Support   Support
 
0
0

I think this kind of strategy works at the moment and also there is increase in the domestic airlines as they carried 26% more passengers than in the same period last year, which was helped largely by cheaper fares and a reviving economy.  These carriers are either giving away gifts or offering discounts at hotels, restaurants, and retail stores against boarding passes will make more loyal customers for these low-fare airlines, and these low-fare airlines have a good future ahead and will create loyal customers for them if they are tapped in a right way.
By Adesh Dalvi, Marketing Executive, TAJ  | 09 23 2009 12:29:00 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Low-fare airlines offer sops to attract fliers: Will this create loyalty?"  interesting ?  Suggest to your connections and communities  
Recruitment firm for tier 1 IT Clients
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning your career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare and one word that people...
 
0 referals 2 votes, 197 views
Here we are.. The budget is out and what.. domestic as well as international travel (air)...
 
379 referals 13 arguments, 339 views
Most of retailers are using customer database just to send sms blast and nothing else. Pls share...
 
0 referals 5 arguments, 283 views
more...  
 
Sponsored Jobs
More From Author
A court in northern India has sentenced to death five men for murdering a young couple who married in defiance of caste traditions. The five sentenced to hang on Tuesday over the so-called "honour killing" were relatives of the woman, named...
We shouldn't forget that the current Indian team is full of youngsters many of whom have shown their talent in the IPL matches. So there is no meaning of saying they don't have international cricket exposure since they have spent quite a good amount...
Ahead of the Budget, the Industries ministry has asked the finance minister to continue with the stimulus package provided to the important sectors during the slowdown. This is expected to be continued till the budget presentation and would be in...
more...