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Luxury brands in India

Created by : Tushar Pandey, Trading Advisor, American Express  | 02 26 2009 03:48:08 +0000
Industry : Luxury brandsFunctional Area : India(Markets)
Keywords : india luxury brands
Activity:  1454 views;  last activity : 07 06 2010 20:18:09 +0000

Are luxury brands a tough seller in India?

  
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India being a price sensitive market so I think for luxury brands it become quiet difficult.
By Tushar Pandey, Trading Advisor, American Express  | 02 26 2009 03:48:08 +0000
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Foreign brands are popular in India for the reason these brands provide a new lifestyle which become more popular because of globalization and newer modern needs. Hindustan Lever launched toothpaste in the country and it got acceptance here because we did no have substitutes here except the Datun or Manjan which were not in adequate supply in the city or town and were of sub-standard quality and image. Tooth paste provided standard product, easy availability and new life style. Now Dabur the Indian brand is giving due challenge to foreign brands in the market. Coco cola provided the new life style product of a standard cold drink. When this brand left the country Thumps UP replaced the brand with easy acceptability in the country. There are many Indian designer brands in garments that are getting popularity world wide. UK had many popular brands in garments before but these are losing markets for higher costs and Indian brands are replacing them. With its huge textile exports India can become the 'fashion apparel centre of the world' within a decade as Indians have the 'creative flair and madness' to do it. TATA NANO is providing the fitting reply to other car brands in the world. Even Maruti is afraid of Tata Nano today in the lowest cost cars segment. Indian brands like Infosys, Wipro, TCS Ranbaxy, TataTetley, and Reliance have the potential to eclipse western giants in both size and global brand recognition within the next 10 years.
By Kanti Mohan Pandit, CEO/MD/Director, Center- Business Intelligence & Forecasting Cal  | 12 07 2009 05:02:07 +0000
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Foreign brands are popular in India for the reason these brands provide a new lifestyle which become more popular because of globalization and newer modern needs. Hindustan Lever launched toothpaste in the country and it got acceptance here because we did no have substitutes here except the Datun or Manjan which were not in adequate supply in the city or town and were of sub-standard quality and image. Tooth paste provided standard product, easy availability and new life style. Now Dabur the Indian brand is giving due challenge to foreign brands in the market. Coco cola provided the new life style product of a standard cold drink. When this brand left the country Thumps UP replaced the brand with easy acceptability in the country. There are many Indian designer brands in garments that are getting popularity world wide. UK had many popular brands in garments before but these are losing markets for higher costs and Indian brands are replacing them. With its huge textile exports India can become the 'fashion apparel centre of the world' within a decade as Indians have the 'creative flair and madness' to do it. TATA NANO is providing the fitting reply to other car brands in the world. Even Maruti is afraid of Tata Nano today in the lowest cost cars segment. Indian brands like Infosys, Wipro, TCS Ranbaxy, TataTetley, and Reliance have the potential to eclipse western giants in both size and global brand recognition within the next 10 years.
By Kanti Mohan Pandit, CEO/MD/Director, Center- Business Intelligence & Forecasting Cal  | 12 07 2009 04:58:38 +0000
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There has been increasing sales recorded by luxury brands ( especially in automobile). They appeal to a niche segment & the market is already there growing slowly but steadily. The luxury brands enjoy considerable pull from the market & competition being low .. it is easy kill time for them
By santosh kumar, Marketing Manager, AUTOMOBILE  | 09 08 2009 10:24:13 +0000
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I think this is not the case though it is a price sensitive market but this does not tell that luxury brands do not have a growth here. Mrecedes Benz which categorises itself under the category of luxury brands was having the highest sell last year from India.
By Souvik Karmakar, Sales/BD Manager, Reliance Retail  | 02 26 2009 03:54:27 +0000
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