Mahindra & Mahindra launches Jeep (Thar) once again....

'Just Essential Enough Parts ' ... Thats what jeep stands for .. low cost , low maintainence , a strong 20 lit engine and can take a lot ... just give it that basic raw look ... complete with gerricans and spades with the front tow chains and off-road tyres ... the engine should have that deep throbbing sound rather than the usual scattered sound of a diesel engine ... make it stand out and have a signature of its own rather than be a downsized suv... There will definitely be a big market for it ... both domestic and exports ...

Thanks Natteraja for referral. I think it will sell. A retro look Green Jeep at a price of lac's will be acceptable in Indian Markets.

Well friends we always forget tha we are a country of 1.2 billion people. So every thing will sell. Some with large volumes and some with smaller volumes.

In complete support of the launch of the beauty, see guys don't always see for the utility of the things, there are some things which is bought for share passion,for example take the most of cruise bike.

come on people it is not a loading truck  

Jeeps are a popular mode of transport for many people. Hence, the re-launch from the Mahindra stable, which is having a good brand name in the market will be a win-win proposition for Mahindra.

The market will again go for these jeeps and it also leads to further product diversification for Mahindra.

Thanks for the referral, Natteraja....

This product is not going to be a big seller but this product will help Mahindra in its branding exercise ie., to continue the market perception as a rugged full time SUV.

The Vehicle is not almost a scoprio Below the body hence refinement level would be much better than the Mahindra Classic.

@ Mridula ,

1.Army green is not meant to painted on Civilian vehicles.

2.This Vehicle more than its market its to strengthen the brand image of Mahindra which has been effected with too many urban SUV launches. This would kill its USP of its brand.

In terms of sale , its going to be tough more Mahindra to better Bolero which is doing better an couple of B-Segment-ers ! Thats one commendable achievement for a UV.

Never thought bolero would cross the monthly sales figure of 7000.

Why not, many automobile enthusiasts will be looking for jeeps which comes in army green colour, its the retro look which it gives attracts many people, and infact M&M were selling this vehicle from past 2 years in South africa for 9-10 lac price range...and this I got to know by doing some research....It is the need for a retro-styled product that has forced M&M to launch the product in Indian markets, This is a niche, retro-styled product and there will be a lot of young buyers and Jeep fans for such a vehicle.