Now days M&M also improving
By
Sreekantha Aithal, buisness devlopment, Syscon Instruments Pvt. Ltd.
| 12 24 2012 06:13:33 +0000
Mahindra as a brand has always been very connected to Indian consumers as far as buying behaviour is concerned. Right from MM500 to MM 540 to Armada to Commander to Bolero to Scropio. They have grown interms of a company I feel in a better way than Tata has. Infact when it comes to the level of fit and finish and reliability they have been consistently better than Tata. But as far as design both interior and exterior , they somehow never seem to have go it right to make it a fluid smooth design. This is something Tata had been good at till very recently ...( the story from Tata Indigo is a bad twist in an other wise good story ) ..............In this sector marketing plays a good role in the success of a product..but higher weightage goes to overall product quality and serviceability. Mahindra is at par or above the Industry standard in both these parameters. Hence the question boils down to the brand 'Mahindra'. Can they do it ? I feel yes. This is a magic Honda has done with their Auto division which has a clear division between Honda Motorcycles and Honda as a car company. If they choose the right people to do the job, they can do it.
By
Joe Antony, Retail Sales and Marketing, JSW Steel Limited
| 11 11 2010 15:30:36 +0000
they are already into gear-less motorcycle segment.. but those are not that popular. lets hope they will pick up the market. let the customers get more choices.
By
Binoy Nanambath, PGDM, Siva Sivani Institute of Management
| 08 22 2010 05:15:26 +0000
why not as mahindra launches the moped two whealers tht was also good in features and if mahindra and mahindra wants to be progress in two whealers obiously it depends on the market values and wht we r to dominate them .definetly they can be success in this field..
By
TEJENDRA PRATAP, Marketing Manager, Ojaswani MInirals Ltd.
| 08 21 2010 14:33:34 +0000
now a days bikes are mostly liked by young generations and they always demand for new style and looks for their bikes and if this company will launch new stylish bikes and with latest features which turns the bike into super bike and at low price then it will give a good chance to mahindra to launch bikes and can go far in this segment.So i think mahindra should enter in this segment and they can create good competition in market and they hv also their good brand name in market,so it is a plus point for them.
By
kunal chandra, Synergy Institute Of Engg.&Technology,Dhenkanal;Project AT Central Institute Of Fuel & Mining Research,Dhanbad,
| 08 21 2010 11:31:14 +0000
yes. they understand Indian Roads and the machine and heart of Indian people.
By
Rajesh Gore, Officer Finance, Aarti Drugs Ltd
| 08 21 2010 07:55:33 +0000
Ya M&M will sucess in 2 wheeler sector as there is huge demand for two wheeler and in coming future demand will continiously keep on increasing. M&M is a reputed company and have a skillful engineer who will make mahindra boom in two wheeler sector.
By
Raunak Bhadani, MBA/PGDM student, sinhgad business school (matrix)
| 08 20 2010 15:57:49 +0000
looks like m&m is looking full circle.. they started off with jeeps, tractors, farm equipment, heavy vehicles, LCV's,aerospace and now scooters.. what was left is the motorcycle segment..though it is crowded with products,,there are enough room for better products in the market. Infact with m&m 's rural experience ,they should be able to tap the rural segment with something better than hero honda
By
Kiran Sethumadhavan, Partner, Sunrise Associates
| 08 20 2010 15:01:16 +0000
Once the Ambasador car was in market everyone said the market segment of HM canot be shared but what is the situation today ? So any new arrivals may change the trends...subject to the yield or performance...let us wait and see.... D.SEKAR
By
sekar deenathayalu, AGM -Operation, PL Haulwel Trailers (hinduja Group) Pondy
| 08 20 2010 09:46:54 +0000
I think so NO Because the Main Competitor is BAJAJ, HONDA, next on hero honda.. herohonda is there in market because of there Goodwill. Now Every one in city is moving towards ACTIVA, DIO, because they have power as compare to motor bike segment. Next to Bajaj the already grab motor bike segment has covered whole.
By
Anuj Agrawal, fresher, Searching for job
| 08 15 2010 18:12:41 +0000
Now a days 2 wheelers r essentials..so customers r looking 4 new products..if mahindra gives something new n exciting then definitely they ll succeed.
By
Praveen Y Kadagoudar, Design Engineer, Preac
| 08 15 2010 15:50:00 +0000
may be they become successful,two wheeler holders are increasing rapidly.....
By
Amit Kumar Singh, Software Developer, NewgenApps
| 08 14 2010 15:53:05 +0000
Yes they will but only with proper marketing Ads and low price like bajaj did in the begining.
By
Vivek Kumar Prajapati, Asst. Manager/Manager (Technical), Epcar Engineering and contracting Co. WLL
| 08 14 2010 15:25:48 +0000
now hero honda must welcome its new competitor
By
Ankush Nandy, Business Executive, JMD Organization
| 08 12 2010 13:51:32 +0000
surely yes, they have got the vision and values which has driven them in four wheeler markets. the same will continue in two-wheeler market.competition is in every sector of market. what actually matters is hw much potential u have....
By
deepak mittal, Engineer-Piping, BHEL
| 08 12 2010 10:19:03 +0000
M&M is a huge market of vehicle & peoples belives on M&M and their quality & for two wheler market there is "sky is the not limit" situation.
By
Lalit M Fulara, Plant Head - Profit centre head, Windals Auto Pvt. Ltd.
| 08 12 2010 09:58:19 +0000
dont know exactly..there will be a huge competition in the market..no one is going to leave a single inch space for mahindra..if they can launch something suitable to compete then it will be good..at least they fight for..other wise they will end up like LML..
By
sudipta saha, Consultant, SC analytics pvt ltd.
| 08 11 2010 06:36:15 +0000
mahindra and mahindra have that much potential technical support so they surely get sucess
By
Dharmaraj more, M.E/M.Tech/MS student, University Department of chemical technology
| 08 10 2010 15:27:43 +0000
ya definately bcoz of their standards
By
B.Kishore Reddy, M.Pharma student, krupanidhi college of pharmacy
| 08 10 2010 09:57:55 +0000
Yes why not?They may succeed.Uptil now their products have succeeded.They have rigid Engines.They have maintained Quality.
By
Kiran Aravind Prabhune, Asst.Manager Mktg., Champ Energy Ventures Pvt.Ltd.
| 08 10 2010 03:32:54 +0000
Why not, India is the largest market for everything..... mahindra with their successful stand in the industry...they can definitely achieve the target.
By
George Varghese, Proprietor, Jecyees
| 08 09 2010 17:38:08 +0000
since they have done it in the motor car arena, they could surely do this in two wheelers also. To stay there must be variety and i believe they have the power house behind them.....
By
mridul k p, Geotechnical site engineer, Edrasis middle east
| 08 09 2010 04:37:42 +0000
they may come up with best quality n latest model; off course depends on many factors. they will survive only if they come up with best
By
Pavan Kumar Garikipati, SE-Developer, Aricent
| 08 04 2010 08:46:06 +0000
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Kinetic shook the market for the Novelty of its product, ie., CVT transmission . Then the market was not mature. Rather at those times there is hardly a choice between products. The game right now is totally different. Market has matured in terms of quality and serviceability. Its the segment that has not grown in the market.
By
Joe Antony, Retail Sales and Marketing, JSW Steel Limited
| 11 11 2010 15:34:33 +0000
Already there are many companies catering the need of the two wheelers like Honda, Hero Honda, Bajaj, Suzuki, Tvs... There will be less segment to reach the market. They should improve off road Vehicles is the best option
By
Syam Sundar. Bheemireddy, M.E/M.Tech/MS student, Vellore Institute Of Technology (VIT), Vellore
| 11 11 2010 12:54:34 +0000
I don't think, M&M survives in the competition of motor cycle segment. The existing players have established markets here & it needs great effort to break the barriers. It can give average performance if it uses the 4 wheeler channel as medium of marketing
By
RAM MOHAN ALLAM, senior test engineer, Maveric Systems
| 08 20 2010 15:27:52 +0000
The two wheeler market is already crowed and a new player will find it very difficult to survey the this highly competitive market.
By
Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd
| 08 11 2010 04:28:17 +0000
Thanks people @Pavan they can enter the market but competing is very difficult. Unless they show some difference in the product....
By
Mridula Maity, Product Development Manager, Rugel
| 08 05 2010 13:56:48 +0000
I support your views, Mridula . There is really tough competition in motorcycle segment & already have established brands like Hero Honda & TVS & Honda & Pulsar , so it is not possible for them to achieve the success as like Scooter segment.
By
SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd
| 08 05 2010 10:41:24 +0000
M&M may have achieved a milestone in the scooter segment but motorcycles is a different ballgame.Scooters nowadays are a combination of good styling and an acceptable engine.So a properly styled product can ensure success. The cutting edge tech of Yamaha and Honda,the ease of handling and maintenance of Bajaj makes these three the contenders for a major market share of youngsters whereas the superb reliability and economy of Hero Honda makes it the favorite of more mature customers,all in all if M&M wants success in this sector they will have to come up with something that can replicate all the above qualities,which can be,as the example of LML shows,can be a daunting,and more often than not unsuccessful task.
By
Mohit Rana, B.Tech/B.E. student, ABES Engg. College Gzb.
| 08 04 2010 14:00:28 +0000
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