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Topic : New Consumer Marketing
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Created by : Gargi Sinha, Senior Consultant, Hewitt Associates  | 01 25 2009 19:16:36 +0000
Industry : Human Resources (HR) ConsultingFunctional Area : India(Markets)
Activity:  375 views;  last activity : 07 06 2010 20:18:09 +0000

Is it correct to show market dominance by market share?

 
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I think this is the correct option from my stand, it actually gives you the idea as to what amount of your target customer are willing to use your product.


By Gargi Sinha, Senior Consultant, Hewitt Associates  | 01 25 2009 19:16:36 +0000
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Market dominance could not be shown by market share. Market share simply tells you as to what amt. of market you hold from the present position but the untapped market is not included in it.


By Vinod Sharma, Investment Advisor, Reliance Money  | 01 25 2009 19:19:21 +0000
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