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Created by : Uday Banerjee, Business Development Manager(Ethicals)  | 12 18 2009 06:02:41 +0000
Industry : PharmaceuticalsFunctional Area : Global Business(Strategy & Execution)
Activity:  124 views;  last activity : 07 06 2010 20:18:09 +0000

During 2000-2002, with the opening of economy we saw huge crossovers within the industry and across all industry. With opportunity coming up in BPS, IT, ITES, BANKING, INSUARANCE, the manpower demand saw a paradigm shift. Companies looked for talent with skills with knowledge. MNCs heading in most of the industries found difficulties to retain talents even with hike in salary/perks etc. MNCs also tried to influence the talents by providing hygienic work atmosphere showing care to the employees.

 But what happened?

My research indicate that companies with high rate of attrition couldn't just keep their foot print in the market and started losing Market Share to Indian BIGGIES. More can be seen from the sales force attrition since they are the main skilled talent for generating revenues. You loose one person in sales team you loose 100 customers till you get suitable replacement and that also it has its own life-cycle of productivity- gaining stages of awareness/ knowledge/information/association/relationship/credibility and so forth.

Apart from that before economic downturn we saw another global phenomenon of M & A.

Restructuring of the organization and rationalizing the staff became subject of reality.

 What is the net outcome?

Companies lost people after years of investment in training and development. It impacted the financial statement positively and off course more robust bottom line. Currently the topic which is more often discussed than forgotten on how India could as a developing country  insulate her from recession.

Is it a fact or a myth? It will be a history in another 8-10 month with global recovery.

Did you hear of rehiring during this phase by few big companies during 2008-2009?

Why?

Is it lack of talent or to retain the market share?

 Or to ensure for the management to hit top line of 2007-08 with those people coming back with EQ and generating your lost or threatened revenue to retain and sustain the market share.

 Solicit your inputs with this thought.

 
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Invest in people and grow in market share. Vs Dynamic organization always rationalize the employees number.
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If company wants to grow in market share , investment in peoples's development is key success factor. You loose people to your competitors and customers also. How long it takes to find suitable replacement and make the profitable is a beta analysis of time,energy, investment. Experince has its benefits and loyalty cannot be valued in numbers. To gain both one needs to give adequate time. People leave since organization doeasn't value their contribution, management's lack of focus on emplyees career path and no devlopmental plan. How many compnay make HR balnce sheet to identify the talent and then retain them to help the organization grow in market share. Very few or probably in some area nil. HR needs to behave in more resposive manner and understand the sensitivity of the this fact.  


By Uday Banerjee, Business Development Manager(Ethicals)  | 12 18 2009 06:26:59 +0000
 
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