MARKETING 3.0 - Is this the future of marketing?

Yes ! Marketing 3.0 is the future of marketing. Previously the marketing emphasises more on Product (to fit the customers need- Need-Gap Strategy)  and then Customer (the ultimate buyer, by PUSHING them) and now the Human ( touching the emotional chords- stimulazing or PULLING them to buy).

 Marketing 3.0 is actually the COMPLETE FORM of MARKETING. Aquiring a positive space in the humans mind is the big task especially in this cumbersome and heavily loaded competitors. This is what Marketing 3.0 does !

Well in today's marketing world it's all about understanding the human behaviour and create a need for them that will be applied reality on a product or service.Take instance of mobile phone markets which has become very volatile with so many players on the frontline proving themselves to be the pathbreakers for their innovations.Each of them are clawing against one another by offering unique technological features as designed by their R&D to provide utility of the feature to the consumers.Hence a need is evolved and others follow suit since the demand for the same becomes high.The same applies to the telecom service providers where they often comes up with new plans like pay per use,everyday billing,etc or by adding a emotional touch in the hearts of the people.

 All these marketing strategies (creating a need,accepting it and evolving the same with massive changes in demand towards a high note) are developed keeping in view about the human behaviour which is a very important tool to sustain a product/service in the minds of the people.And yes,the advertising world is now designed to serve the same purpose-sustainability.And soon, you will see companies adding regional or local flavour with their product ads to achieve acceptability and sustainability for their brands.

  Therefore Marketing 3.0 is really the future tool of marketing.

human spirit and human feeling is the key. u possibly connect the 'highest; at that level. not to ofcourse undermine the product features and benefit-[product-centric approach.] but understanding the face technology being a leveller diminishes the feature differences between alike products, the best possible way to touch people close is the what we call marketing 3-0. will the next level be dream and fantasy explored and executed the sort of  kotler ways?.....

Multiple entry of a particular product in various name makes the consumer to determine its value. Its therefore, the trend moves from brand to consumer to individual. As an entity, its his prerogative to decide what he intends to use. Decision making involves obviously the value. No doubt its value & human being considered high in Marketing3.0. As long as value is there, the marketing will boost up. Value can be in any dimension not necessarily its utility. Anything that makes him satisfied- may be price, availability, use, access to obtain etc. This kind of market study through survey will, certainly gives best results.

Philip Kotler still has it in him! 

Marketing 3.0 : Its about Profitability, RealAbility and SustainAbility... Value to its customers and Creativity.

Traditional marketing has really been stagnant for years, but the consumers have changed. They have become more aware, have tonnes of information and know where to find about any product even before it comes to the market.

Marketing 3.0 is def the future, its about passing on information within a community, creating buzz, and reaching out to the costumers.

Probably, this is going to be the new way of creating a brand community!

Let us understand the consumer first, there was time consumer would go and buy without thinking much about all parameters, today he is more suave, intelligent and wants to have a product which is best in most parameters, of course depending upon his pocket.

As a product designer the wishes have changed, customer is king inversely the producer also wants to provide best value addition to the customer. Concepts change with times and anything which profits both is laudable and must be cashed upon.

Definitely, Mkting 3.0 is Value Driven. Which is for sure the decision maker for current economic(Oligopolistic) times. Mkting 1.0 was for monopolistic times.... even Mkting 2.0 was not consumer oriented it was shareholder value that companies worked on. However now, the consumer empowered with social media, that means even a diminutive fallacy from company can rule out companies Brand equity in many sectors.

So we need to remember the companies only respect the powerful, in the times when they were powerful they respected themselves. When their shareholders were powerful shareholders were respected. But now the consumers have been empowered by Internet so they would try every bit of their cost to convince the consumers that their value is important to them.

Lastly, Consumer Value is always a long term strategy and the companies who have been following consumer value as their mission have sustained through tough times, for sure.

"value proposition " and  " brand appeal" is new marketing phenomenon,social networking sites have become new platform for brands to communicate with consumers and provides them platform to keep their views .better value delivery and effective communication through "apt platform" is key to serve new age consumers.there many local brand be it of restaurants ,shopping malls or youth brands are increasingly opting for facebook,twitter,etc as there media to reach targeted consumer.

In my childhood a radio in a village was luxury. I remember people from our surrounding, used to gather at my home for listening Radio in the evenings. When the television started marketing in India, I have offered a television for my father. MY father said I cannot carry this equipment every evening out the house for public watch and take it back. Now the present situation is changing, our body parts can be replaced as per requirement. We the human are growing through technology , the manufacturer can assemble the product as per our requirement. recently I have ask for an estimated price for a water maker from air. Other than their standard items published for marketing, they gave me proposal for my actual utility. so this is the future marketing.  

modern talking :: by the rivers of babylon.............

Modern marketing is the way forward in creating value addition for the consumer beyond orthodox concepts in the modern world of consumerism with an objective to bring in the human touch necessary to create wonders for a business.

The new concept will help in adding more value to the way businesses are run today. Customers will get more importance & better added value services. Companies will work on innovating new ideas in order to cater to their customers in a much better way. As a whole this concept will completely change the way businesses are done today.

 Thus, I think this concept will change the future of marketing.