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Marketing in Rural india- Demonstration Vs Campaigns or Both.

Created by : Mohan , Area Sales Manager, Thomson Reuters  | 04 12 2011 10:56:29 +0000
Keywords : marketing in rural india- demonstration vs campaigns or both.
Activity:  388 views;  last activity : 04 30 2011 09:35:51 +0000
 
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Demonstration & Local Campaigns Vs Media Campaign
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Top Argument
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Demonstration & Local campaigns works more in the rural base.People believes in the principle of seeing & believing in the rural India hence this technology works best.
By Mohan , Area Sales Manager, Thomson Reuters  04 12 2011 10:56:29 +0000
 
Top Argument
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If you want serious ideas please check this out.

Rural Marketing 

I had asked for the ideas about rural marketing a few days back. 
By Namrata Pathak, Accounts Manager, American Express  04 13 2011 09:47:48 +0000
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rural people always belives in showing products infront of them and demonstration regaring products.it is profitable for company also for recall.
By moupriya sengupta, MBA/PGDM fresher, ptu  | 04 30 2011 09:35:51 +0000
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I support this side since the marketing in rural India needs the both for more successful and effective penetration.No doubt media campaign helps to facilitate the awareness of the products which alone can not make the sales in large measures.Thanks Mr.Namrata for the referral.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 25 2011 17:38:12 +0000
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Nothing works like freebies, coupled with demonstrations and local campaigns to generate recall values.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 04 16 2011 13:17:41 +0000
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As Mohan said, rural people believe in seeing, so I support both Demonstrations and Campaigns. Showing Ad films will do better.
By V.Aravindhan , senior engineer, Ansaldo caldaie  | 04 15 2011 03:43:09 +0000
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If want to reach in Media Dark Areas, than we can reach through BTL promotion and campaigns, Media reach in rural and small towns is low, hence we can reach rural mass by various BTL activities at various strategic locations in rural. Its not they understand by demonstrations only we can show ad film also to make them understand. Various innovative media tools have been implemented in the rural campaigns.
By Harender Singh, Marketing Manager, Eko India Financial Services  | 04 14 2011 04:53:01 +0000
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As there is no choice for "both", I am posting in both choices. Marketing (whether rural or urban or any place) depends on a number of factors - the proposed coverage / market of the product, the financial muscle of the producer, the nature of the product, etc., etc. Nowadays, there is not much difference between rural and urban areas - what with TVs, radios, internet, etc., being available everywhere.
By Raju V P, Senior Manager, an International Bank  | 04 13 2011 15:12:28 +0000
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Yes I agree with Mr. Mohan. Media can only highlight the efficiency of the Item. But, it is the demonstration & scheduled campaign pursue the illiterate or little literate mass to the the efficacy of the item & its use in every day life. Seeing the operation(Demo) makes them more confidence in buying.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 04 13 2011 13:27:59 +0000
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Marketing in rural, area demonstration and local campaigns is a must to get identification in the consumers vision. It is the cheapest and best weapon to get immediate effect of the process. The consumers too have good knowledge of the product. The response of the system will effect immediately, whereas other types of systems will take long time to get result. The managers first aim to hit the market with availability of the stock to know the pulse of the consumer.
By v. s. sastry akella, Head/VP/GM-Business Alliances, general manager jaya kumari Ice and cold storage (p) ltd., vizag cold storage pvt. ltd., visakhapatnam (30-09-2007)  | 04 13 2011 11:06:51 +0000
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Yes, very corect. You had asked for those ideas.

I support your views.

Thanks for referral, Darshana.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 04 16 2011 12:57:32 +0000
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IT IS MEDIA WHO REACHES FIRST
By sudhakar , BUSINESS CONSULTANT  | 04 15 2011 16:44:09 +0000
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As there is no choice for "both", I am posting in both choices. Marketing (whether rural or urban or any place) depends on a number of factors - the proposed coverage / market of the product, the financial muscle of the producer, the nature of the product, etc., etc. Nowadays, there is not much difference between rural and urban areas - what with TVs, radios, internet, etc., being available everywhere.
By Raju V P, Senior Manager, an International Bank  | 04 13 2011 15:12:20 +0000
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namrata besides media campaign there are many other ways to reach rural population in India.
By Rathin Deb, Freelance Retail Consultant  | 04 13 2011 12:40:05 +0000
Argue for "Demonstration & Local Campaigns"
Argue for "Media Campaign"
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