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Topic : New Consumer Marketing
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Created by : Chintan Dedhia, Business Development, Denip Consultants Pvt Ltd  | 07 13 2010 17:17:10 +0000
Activity:  231 views;  last activity : 07 22 2010 19:17:51 +0000
 
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Marketing is getting weird Vs Marketing is not getting weird
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Chintan good debate but I don't think marketing is getting weird but day by day it is becoming interesting and exciting....... 

Today marketing is based on human emotions, and stories can't get you targets. So to understand the customers emotions we need to do such kind of marketing......

Only if you product or advertisement touches the people emotionally you will be successful...... So knowing customers personal feelings is important in marketing......   


By Sheetal Jadhav, Sales/BD Manager, Future Group  07 14 2010 12:28:48 +0000
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Chintan, you're right. Marketing or more appropriately crass commercialization seems to be getting in too much into our personal spaces. Examples are galore: sports and games taking a backseat with ads being upfront; ad visuals interfering with TV programs that are anyway a pain to watch; etc. 


By Azhar Kazmi, Professor, King Fahd University of Petroleum & Minerals  | 07 22 2010 19:17:51 +0000
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i think marketig is also depend on trust...
By atul lakhanpal, B.Tech/B.E. student, jammu university  | 07 15 2010 10:50:41 +0000
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You are driving on Road and suddenly the mobile distracts you by ringing weather or not you take the call and regardless of weather you have not got distracted enough to cause an accident the crucial question still remains.....Should companies use someone's mobile number for a marketing or sales call? 

It is immature even to think; Do we have a choice? because something akin to as as cited above can at best have negative impact nothing less yet the distraction is only increasing.


By Ravindra Sharma, Managing Consultant, CHEF-India  | 07 15 2010 09:28:56 +0000
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chintan you r right ..marketing is getting wierd becz no matter whether their products r good or not.. they r trying to disturb the consumers by giving them calls continously just becz they think its a part of their advertising their products..and tht is really pathetic..
By kushagra gupta, B.Tech/B.E. student, lingayas institute of management and technology  | 07 15 2010 09:26:53 +0000
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yea,i think it's true,coz as there is lotz of compitition for the same product one has too be weired.
By poonam L kadam, Sales Trainer, Info network managment company pvt.ltd.  | 07 15 2010 09:06:28 +0000
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Yes, Marketing is getting weird day by day. In order to achieve their target they try all possible things to convince customers in buying their products. Especially telephonic marketing is torcherous. We will be getting calls from insurance company every now & then. They indeed interefere with our personal lives. They call us only in our peak time and pester even if we are not interested.


By Arun Kumar K, Security/ Equity Research Analyst, Thomson Reuters  | 07 15 2010 04:57:44 +0000
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i agree it is not only getting into the personal space of the consumers and it is also hurting the sentiments of people, their values, their traditions etc example maine india ko bech dala, rosy miss.


By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 07 14 2010 16:29:48 +0000
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day by day in search of targeting the consumers and in an effort to stand out of crowd companies sometime forget that they are interfering into the personal space of individuals. In fact now companies have started advertising in loos and the concept is called Washroom Marketing.
By Chintan Dedhia, Business Development, Denip Consultants Pvt Ltd  | 07 13 2010 17:17:10 +0000
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I think marketing is not getting weird but as time is passing it is creating a platform for consumers to make a product which actually satisfies or disseminates their desires into product & as they have made what is needful for them. As far as brands are concerned if their consumer is making their own product by just letting them by their feedback so I think brands are becoming just like a mediator between Consumer & product which gives them a personal touch happiness & satisfaction for survival.

I truly believe in making customer satisfied by providing a service or product which actually he is looking as per his need but not by the co's norms which are in mess of ageing stock so the executive will only focus on ageing stock movement which will give revenue but not satisfaction to the customers.

Their is still more space on improving marketing techniques to reach out more deeply to the satisfaction floor of consumers need.


By Rajesh Talreja, Retail Store Manager, THE IT STORE  | 07 22 2010 14:49:40 +0000
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WITHOUT THE KNOWLEDGE OF CONSENT OF AN INDIVIDUAL NOTHING CAN INTERFERE.IMPROVEMENT IN ADVERTISEMENTS,SALES PROMOTION ACTIVITIES, MARKETING TECHNIQUES ARE TO BE UNDERSTOOD APPRECIATED.IT ITS THE PRIME COMMITMENT OF ANY MANUFACTURER TO TAKE HIS PRODUCT CLOSE TO THE CONSUMER TO RETAIN THE CUSTOMER BASE,INCREASE IT,BUILD UP A BRAND IMAGE,EARN MORE GOOD WILL TO CONTINUE TO BE IN BUSINESS AND REAP THE BENEFITS FOR THE ALL THE INPUTS.


By s.baalu , Consultant, XYZ LTD  | 07 22 2010 13:08:17 +0000
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Thanks for the referral Ms.Sheetal Jadhav.

Marketing process is continuous to create awareness of the products and building the customer base and also marketing is a integrated activities which involves production, finance & accounts, and sales. Above all it aims at supplying goods and services to the customers with delight. Based on the product features that are purchased by the target buyers. Hence it can not be construed as marketing is weird.


By NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD  | 07 16 2010 16:08:39 +0000
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Marketing now is challenging and now marketing brings every day innovation and creativity in thinking , now consumer entire qualitative analysis says your market potential
By Vivekanand , Senior Consultant (Economic & Rural Research) SAARC Nations, United Nations Development Programme  | 07 16 2010 10:33:04 +0000
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Most buying decisions by customers involve an emotional element even though a rational analysis based on facts and other factors may have been undertaken. Marketing focuses on the emotional element to increase the probability of the success of the sale to the customer.......


By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 07 15 2010 18:24:26 +0000
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This is the demand of the current scenario. The market is almost saturated now.
By Ashish Patel, Associate/Senior Associate, Infiniti Research Limited  | 07 15 2010 11:04:26 +0000
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i think it's not true bcoz its only up to the consumer that weather he wants to getting involved in it or not. so marketing is not getting wired.
By anoop , operational engineer, OMEGA INDUSTRIAL CORPORATION  | 07 15 2010 06:11:18 +0000
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Yes thats right. Even if it meansone goes into personal space of consumers. Today I find the real estate devlopers are doing this but that is little too much which consumers may not like.

What Sheetal you have suggested will be probably liked by the consumers.


By Rathin Deb, Freelance Retail Consultant  | 07 15 2010 05:20:46 +0000
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Enjoy your job and position accordingly.Sheetal's argument is therefore appropriate to the discussion.


By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 07 15 2010 03:28:57 +0000
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Ya ..i agree with Sheetal ...!

Actually If we think about indian market ..Its in a state of steam ..neither water nor cloud ..so everything can pass through or i say here get digested .. without much resistance...!We are second biggest market in the world and shd be proud of ,,..so nobody will leave an opp to cash it out in any way...till response is there by people . So need to take it just one of a funny thing of the big and jiant fun fair .As india is passing through revolutionary stage so new and weired things will be seen freqently ..Actually If we think about indian market ..Its in a state of steam ..neither water nor cloud ..so everything can pass through or i say here get digested .. without much resistance...!We are second biggest market in the world and shd be proud of ,,..so nobody will leave an opp to cash it out in any way...till response is there by people . So need to take it just one of a funny thing of the big and jiant fun fair .As india is passing through revolutionary stage so new and weired things will be seen freqently ..


By vishalkumar , QA/QC Project Lead, SYNTEL Inc.- www.syntelinc.com  | 07 15 2010 00:38:06 +0000
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Actually If we look at  indian market ..Its in a state of steam ..neither water nor cloud ..so everything can pass through or i say here get digested .. without much resistance...!We are second biggest market in the world and shd be proud of ,,..so nobody will leave an opp to cash it out in any way...till response is there by people . So need to take it just one of a funny thing of the big and jiant market. As india is passing through revolutionary stage so new and weired things will be seen freqently  here ..and if we see at technology speed ,,,its going to be the question .....how many of  our things we can tag as personal ...down the line next 10 years . :-) Regards Vishalkumar.


By vishalkumar , QA/QC Project Lead, SYNTEL Inc.- www.syntelinc.com  | 07 15 2010 00:36:42 +0000
 
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