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Marketing of MBA institutes

Created by : Amit Madhav, Senior Consultant, GKC  | 03 24 2009 23:32:32 +0000
Industry : Management & Strategy ConsultingFunctional Area : India(Markets)
Keywords : marketing mba institutes
Activity:  167 views;  last activity : 07 06 2010 20:18:09 +0000

There are many MBA institutes opened in India. Initially it was only IIM-A. Now these institutes are marketed.

Does marketing of these institutes help to grab attention of people?

  
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Definitely it helps the example which I think would be most appropriate is of IIPM. This is marketed as better than IIM's and this has helped institutes fill its seats.
By Amit Madhav, Senior Consultant, GKC  03 24 2009 23:32:32 +0000
 
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I completely agree with the view , it adds a lot  IIPM is really gud examplehow students are attracted by their advertisement , Campussing commitments and affiliation from foreign Universities.

In fact to add further about IIPM , based on My research I have found dat it is neither approved by UGC nor by AICTE still it has ample number of students.

 

 

 
By ABhishek , Assistant Manager , Punjab NAtional Bank  | 12 10 2009 13:13:12 +0000
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Yes , it does help..

Today when there are so many institutes, the students must be made aware of the offerings of the B-School..
By Japan Shah, H.O.D, Oxford School of Management  | 06 08 2009 16:23:17 +0000
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This institute has not seen all seats filled it was only in its first year that it could attract people. 
By Dayanand Deshpande, Senior Consultant, Ernst & Young  | 03 24 2009 23:34:08 +0000
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