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Marketing Sense Versus Common Sense....

Created by : Namrata Pathak, Accounts Manager, American Express  | 11 09 2010 06:17:30 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : marketing common sense tinkering with marketing strategy marketing sense
Activity:  388 views;  last activity : 11 23 2010 18:07:30 +0000

Each year, hundreds of graduate schools of business turn out thousands of marketing people. When they arrive on the scene, these newly minted marketers want to make their mark.  So they dismiss their advertising agencies and hire new ones. They revamp ...

  
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Do not tinker with success Vs Its ok if you are tinkering with Success
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I Think one should not tinker with success, why do you want to change something when things are happening for you, yes if there are competitors emerging you need to align things so that you are way behind in the market with new entrants, but what people do is tinker too much with new ideas whereas they should be concentrating more on the idea that exists in the consumers mind.  Once a brand is established with a clearly defined marketing position, the brand's owner should ask a fundamental question before making any significant changes.  Why tinker with success?
By Namrata Pathak, Accounts Manager, American Express  11 09 2010 06:17:30 +0000
 
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How does success come, how it has come if the beaten path is followed.  Following the beaten path is in the nature of people who are afraid to take calculated risks.  If any one does not have even a single failure it means that one is not taking risks and playing it safe, one may be rising in the heirarchy where innovation or risk taking is  required.  Taking calculated risks are required and leads to success.  American continent would not have been found if Amerigo Vecupucci/Columbus have not taken the risk to travel.  Man would not have landed on Moon.  Every development whether it is present day transport, communication, medical advancement, research etc is only because of taking calculated risks.Take the success of Laaloo Prasad Yadav as Railway Minister.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  11 11 2010 14:50:41 +0000
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I support the views posted this side.

Thanks for the referral Mr.Namrata.

 
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 11 23 2010 18:07:30 +0000
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Any change should be welcome as long as it is good for the organisation and not because some one wants to change for the sake of changing.
By s.baalu , Consultant, XYZ LTD  | 11 23 2010 12:38:23 +0000
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I am in total agreement with you Namrata on the subject.
By Rathin Deb, Freelance Retail Consultant  | 11 11 2010 07:06:30 +0000
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Aren't they both the same?
By Prasanna Gadkari, Industrial Designer, Eaton Corporation  | 11 10 2010 14:04:02 +0000
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each one should differentiated when and what to speak and see the situation is right to speak but its different from persons to persons,persons with others also....
By priya , recuriting and counselling, professional training consultancy  | 11 10 2010 09:29:47 +0000
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It's a common phenomenon - tinkering with a well-running system or equipment on many occasions causes it to malfunction!!

Tweaking is fine - but only so long as it is well researched as to its objectives and targets for effectiveness...
By Rajib Bose, Top Mgmt Manager/Sr. Manager, Sigma Consultants P Ltd  | 11 10 2010 03:10:56 +0000
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I support your views.

It is happening because everybody want to be successful in no time.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 11 09 2010 12:58:11 +0000
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I'm on this side of the divide. If it is going well, if things are good then let be. Don't interfere and mess it up. Only those who lack common sense would do this and these people are a liability to the company.
By G A Narayan, VP - Marketing, KE Housing P. Ltd.  | 11 09 2010 12:34:13 +0000
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Yes any tinkering with success will be Suicidal.Tinkering is required when we have to encounter failure.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 11 09 2010 12:20:02 +0000
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It is important that the brand strategy is well thought out and extensive research is done before the strategy is implemented. After the strategy is implemented, it is very difficult to change the mind of the customer after the first communication message. The first impression creates a strong focus for the customer and if it is not done well, the success of the strategy is in doubt for the future.

Hence, a good punch line once identified with an organization should be strengthened over a period of time. It is difficult to make the customer un-learn after he has learnt a message in the first initial contact point activity.

Additionally, brand strategies cost a lot of time and money. This becomes ineffective if there are too many changes in the punch line. However, if the circumstances dictate a change, then it needs to be done....

Thanks for the referral, Namrata.....A very good article. However, the flip side is that there are also companies which have changed the strategy and the punch line and who have still done well because of various factors.

Hence, common sense sprinkled with marketing sense needs to be advocated for the business to survive for the long term future....

 
By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 11 09 2010 10:48:56 +0000
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One should differentiate as when & what to speak, act, etc, which ultimately differentiate the person with others.
By G Shravan Kumar, HR Executive, Win IT Pvt. Ltd.  | 11 09 2010 07:20:02 +0000
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Yes Namrata you need not tinker with success unnecessarily but constant monitoring is required you should not be laid back.
By nagesh rao, Freelancer, Freelancer  | 11 09 2010 07:12:15 +0000
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It is ok if you tinker with the success if it meant to go a little notches ahead of the present success,otherwise you will become complacent in your approach.
By Umesh , Manager Support, SiennaEcad Technologies Pvt Limited  | 11 11 2010 02:20:59 +0000
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This is the the only right time you have to experiment new ideas. Remember Success breeds success. Arm yourself with newness and take calculated risks.
By Shyam Kumar Singh, Branch Operations Manager/ DBM, ICICI Bank  | 11 10 2010 10:02:56 +0000
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If one understands what is success then he can tamper to improve the success by some percentage year on year. Not all those who tamper fail, neither any success is constant. Do some experiment, innovate but within certain limits. No risk, no gain. Change for betterment shall not be discouraged. Lessons out of a failure shall be taken for success on next experiment. ever changing world demands lot of innovation even in marketing.
By Gopala Krishnan.H, CMD, DJA-Inc  | 11 09 2010 08:10:59 +0000
Argue for "Do not tinker with success"
Argue for "Its ok if you are tinkering with Success"
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