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Marriage Of Brands – IndiaMART & NDTV Get Together

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 11 20 2009 05:26:36 +0000
Industry : Retail Chain/LogisticsFunctional Area : India(Markets)
Keywords : brands hp marriage sme ndtv indiamart
Activity:  312 views;  last activity : 07 06 2010 20:18:09 +0000

Recently IndiaMART have launched a portal for SME in partnership with NDTV – NDTVSME.com to address the information, transaction & service needs of SMEs and with HP powering the alliance. This portal contains trade shows, leads, tenders, travel, IndiaMART Success Stories, IndiaMART clients, and HP Smartbiz which will offer rich user experience to SMB and focus to provide global exposure & business enquiries to small businesses. NDTVSME.com is a marriage of brand and reach of NDTV with the strong B2B recall and content strength of IndiaMART.com, which makes it a formidable property.

Portal Review:

    * Free ads (only HP ads across the portal)
    * SME information related sections (Trade Shows, Tenders, Business listing etc..) are captured by IndiaMART & News section captured by NDTV
    * In logo – IndiaMART is not highlighted so well
    * Separation section for HP
    * No new technological development can be seen there. Its just a combination of three brands addressing to one segment.

IndiaMART & NDTV join hands to fulfill their own business motives (IndiaMART – to attract NDTV traffic, while NDTV – to leverage through SME segment and HP – grows business.

What do you think people? Will this kind of marriage of brands work for them?

  
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In todays competitive world how can one think of losing focus on the brand building.....point not digestive.....

When two big corporates shake hand , they do it with some motto...


By Manish Grover, Account Manager , Impressico Business Solutions Pvt Ltd  | 11 20 2009 09:59:41 +0000
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This portal has very good indications of long term achievement. By the merge of two big brands, this portal will get the benifit of both the areas and as the review shows, we don't see so many facilities in other independant brands. Thus, we can very well say this portal will go a long way and it will be very good for their business.
By Purvi Ghosh, Marketing analyst, Percept Advertising  | 11 20 2009 05:26:36 +0000
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I don’t think this portal will go a long way, as NDTV launches portals without long term goals for development and brand building and a portal loses its value on long run.
By Shan Gehlot, Product Manager, Citibank  | 11 20 2009 06:19:28 +0000
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