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Rural Marketing

 

Maruti to focus on rural areas to rev up car sales now,,will it work??

Created by : Deepak Bezbaruah, Product Development Manager, Maruti  | 09 21 2008 21:55:50 +0000
Industry : AutomobileFunctional Area : Growth(Strategy & Execution)
Keywords : It Sales Project Company Work Car Focus MARUTI Rural Market Pilot Rural Areas Generated Domestic Sales Rev
Activity:  436 views;  last activity : 07 06 2010 20:18:09 +0000
Passenger car leader Maruti Suzuki India (MSI) is now moving into the hinterland to rev up its car sales across the country. After securing its foothold in urban and semi-urban markets, it has launched a pan-India campaign — Mera Sapna Meri Maruti — to tap the vast potential of the rural market
  
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As we all know our country is agriculture based.Significant percentage of GDP comes from that only.Specially in this economical downturn purchasing power of urban consumer has reduced.Bt rural people whose income comes from selling agriculturual products,they didnt see such dearth in purchasing power,Rather because of inflationary pressure product price is going up,rural people are enjoying that extra profit also.So it will be a viable decision for maruti to concentrate on rural consumers.
By roumi chatterjee, asst commercial executive, century plyboard india ltd  | 12 29 2009 08:51:55 +0000
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yes,this is  right  move from Maruti, As inflationary pressures and rising interest costs have dampened demand in the urban pockets The signs of economic development are becoming more visible in rural India.63.5% of rural buyers buy cars in cash where as only 30% buy in cash in metros.


By Deepak Bezbaruah, Product Development Manager, Maruti  | 09 21 2008 21:55:50 +0000
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Mr deepak, well said , there is one  more critical variable attached to it,  which makes a lot of  difference  Spurious brands: Cost is an important factor that determines purchasing decision in rural areas. A lot of spurious brands or look-alikes
available, providing a low cost option to the rural customer. Many a time the rural customer may not be aware of the difference due to illiteracy.
Dispersed markets: Rural population is highly dispersed and requires a lot of marketing efforts in terms of distribution and   communication
example, tata sumo, quallis, scorpio, these brands  could be a  biggest competitors,
By Saswati Biswas, Product Development Manager, Tata Motors  | 09 21 2008 22:22:43 +0000
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