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Mobile phones to link gap in interactive ads.

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 10 01 2009 08:31:34 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : mobile phones bills interactive ads mobile bills train tickets utility bills
Activity:  500 views;  last activity : 07 06 2010 20:18:09 +0000

I guess you would have seen adline tagged on  to your railway ticket, electricity or LPG bills. Now interactive ads are going a step beyond and to a next level altogether with interactive ads. Now its the turn of mobile phone that’s emerging as a prime medium for linking the gap. And, savvy advertisers are warming up to its huge potential.

For instance, M&M used mobile interactivity through railway tickets to create a buzz around its new 2-wheeler brand ‘Flyte’ , while BSNL used it to reach out to potential broadband customers.


http://deepamads.co.in/BSNL_TICKETS.jpg

People from the Ad industry are planning to customise personal media by adding a phone number along with the ad line on pre-printed train tickets and utility bills. A call back or an SMS to that number completes the circle by creating a defined user base. Advertisers like HUL, Proctor & Gamble, ITC, GSK and Garnier have advertised used personal media on printed utlity bills.

What do you think guys is this a good ROI? And can brands create much better interaction with its consumers in this manner?

  
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I think this is a good ROI, not only one is creating brand awareness here, but also with the numbers in place one is also getting consumers who can be their potential customer, and with the number of mobile subscribers in the country this is a huge market which can be tapped, but then till now nobody even sees those ads at times whicha are there on the Bills , so first we need to change that habit, advertisers now i guess should up the mantle and be innovative.

Till now people were used to see only the departure date and timings in a ticket. So Ad agencies must first think about,  how to change this habit and make people turn their tickets. And how to make people keep the tickets a little longer in their hands, as they are used to take out the tickets only when the TTR is in vicinity. Well, giving a free prize or some discount offer would be the easiest way to change this habit overnight.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  10 01 2009 08:31:34 +0000
 
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ya new way for business
By Aman deep singh, Artist/Singers coordinator ,Sales Manager,Media zone  | 10 22 2009 15:53:56 +0000
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Use of mobile phones to link gaps between interactive ads is a very good ROI. This will create both brand awareness with getting lot of consumers . This type of advertising will surely help in getting lot of customers with the use of minimum resources since cell phones is available in the hands of every youth today. Also, mobile phone advertisements are more successful than that of advertisements in TV, newspapers, magazines and posters/banners. No matter people avoid other means of advertisements or not, but they can never avoid at least giving a glance on mobile ads.
By Ramdas Pawar, Sales/BD Manager, Flex  | 10 21 2009 07:47:49 +0000
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I am myself a professional working in the domain of Mobile based interactions and advertising. And I have realised the reach of a mobile phone which by far surpasses the PC penetration, atleast in the Indian context if not anywhere else. Apart from that the simplicity of use and communication and the one to one response make it an extremely effective media. Here it is also possible to track the customer and gain his feedback /response on a one on one basis. Mobile advertising is definitely defining the next generation advertising!
By Sharbani Ghosh, Lead User Interface Designer, Percept Knorigin  | 10 21 2009 05:25:25 +0000
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Yes this is a good ROI and brands can create much better interaction with its consumers in this manner
By Ramakrishna Perumal, Electrical Specialist Engineer,  | 10 02 2009 09:14:57 +0000
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I m fully agree with ma'am. Advertisement is the way to creat awareness among the consumers and catch their attention. Now adays people are too busy to flick out magzines or wait to watch T.V. ads, so its time to do something different and creative to reach out to consumer. Mobile phones can a play major role in it as more than 25 percent of indian population have mobile and they used to read new message(hope most of them has not registered their mob.no. in "DO NOT DISTURB" service). Adline tagged on to railway,airlines, etc ticket and on bills can play a significant role in brand recalling by customers while they go for purchase.
By AJAY PRAKASH KOTIYAL, MBA student, Institute of cooperative management, dehradun  | 10 02 2009 03:05:37 +0000
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The Idea of advertising is to gain max attention at min resource utilisation n at the same time if the ad is placed in such a media that it keeps popping in time n again, its basic objective is fulfilled.Advertising thru mobile telephony is a sure thing to happen as it is the most common gadget in every grown up individual's belongings.The onus is to form a symbiotic relation with the user so that they enjoy the campaigns rather than getting p off.recently i recieved a bookmark of a search engine for its free unlimited use n i saved it for future reference,purpose is the concept is in its early but not nascent stages but it would surely mature sooner than expected.
By Tarun Salyan, Sales/BD Manager, CIE Ltd.  | 10 01 2009 10:55:50 +0000
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Hey meena not really against the idea just a counter thought 1- On an average individuals are exposed to around 3000 ads per day 2-Mobile is a personal device, if we did get into "Open Rate", Lead Gen, or Action in form of a short code response. The response wud be very low. 3-Regulations anti-privacy laws, Do-Not-Call Lists,etc is going to be more stringently enforced, hence "CRM" activities I say Yes, Mobile Text ads or any other, is going to be slowly but surely shortterm - Would Love to know your views
By Kiran Kumar, Director Marketing & Sales, Social Twist  | 10 21 2009 05:16:52 +0000
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