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Created by : Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 05 06 2009 11:05:34 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Activity:  439 views;  last activity : 07 06 2010 20:18:09 +0000

The Indian Premier League (IPL) on Tuesday launched a controversial SMS game asking fans to predict the scores of a live match. The winners will get cash awards. They have named it as IPLAYUP-6UP. Powered by IPLAYUP, fans will not only play exciting games like 6UP, but will also be able to interact with players, celebrities, experts and other fans during season 2009.

legendary spin king Shane Warne is the brand ambassador for 6UP and the promoter of IPLAYUP is George Tomeski.

According to the rules of the game, the entrant will have to send the runs that will be scored off every ball of the next over (example 4 6 6 2 3 1, like in a lottery ticket) and the people guessing six, five or four numbers in the sequence correctly will get a percentage of the kitty generated by the total number of people playing at that time. The minimum prize money for every over is Rs 10,000 and will increase after that, depending on the entries received, at Rs 5 per SMS.

Warne said "Cricket is a religion in India and through a game like 6UP, passionate Indian fans can use their knowledge and have fun while watching us play."

Modi said ,"The person in the stadium has no idea what the people are predicting. It's very difficult to fix the outcome of an over. I think, maybe one in a million. We have checked it out and looked at it very carefully. If that was to happen, we would shut it out absolutely, without doubt."

Denying the factor that it is one type of online betting Modi said "It's only about testing. Anyway, there is a lot of testing going back and forth, discussing the game. This is very similar to that, discussing the game amongst friends,"

Supporting Modi,George Tomeski, Managing partner 6UP, said "We are delighted to introduce our maiden venture 6UP, our proprietary skill game to India with the DLF Indian Premier League. This game is for the fans of cricket designed by fans themselves. We are providing entertainment against LIVE cricket that is new, thus with 6UP have become pioneers if exciting new age of LIVE sports entertainment."

What do u think Is it a betting or it is just fun Game?

 
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It is One type of betting Vs It is another fun game
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Guys it is a type of betting.....if it was just a fun game then why are they involving money in it and why are they charging Rs 5 per SMS....its betting only if you are predicting numbers like this is going to happen....then it is for sure betting only. the same thing happens in Cards and in horse races...predicting the number and hoping they get lucky...so this is betting and not just a fun game, its as simple as that.....

And coming to Devaranjan's comment...in those contests what you've mentioned..ppl there send SMS only once or twice....but here....it is like predicting the runs scored in an over......so you can imagine how many times the overs are bowled...and ppl will be betting their money on most of the overs....


By Jithesh Ramesh, Actuary Manager, Tata Aig Insurance Solutions  05 07 2009 07:24:28 +0000
 
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Commenting on the point raised by jitesh Is the criteria to decide whether it's a betting or not depends upon number of SMS sent? I guess not.

The outcome of any event is not known and trying to predict the outcome is an game which has got a number of names/connotation and one can be betting or lottery.

Let us also understand the financial aspect of any game show or any such kind of contest the source of prize money is always the customers/participants, none Organisation whatsoever is their for distributing money  if it not generating money from various sources.

People earlier used to take part in the Great catches contest now with technology they are going to try their hands in new game show thats about it.

 


By DEVRANJAN DASH, Zonal Marketing Manager, ICICI Bank  05 09 2009 10:39:52 +0000
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Yes it is a form of betting and rightly so it has been banned by the BCCI as the SMS game play6up was having a lot of pressure from all the sides...as Betting and cricket don't go hand in hand due to various incidents in the past....because it won't be a Gentleman's game after all...with all that betting happening...if money was not involved it would have been a Fun game...but with money involving, they pushed too far and i guess lalit modi is pushing the IPL success to create different things...i guess he needs to slow down or things will start to backfire against him....


By Samir Das, Tech Architect, Infosys  | 05 13 2009 08:27:56 +0000
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Hi Friends,

BCCI has decided to stop the game with immediate effect as India's Union Minister for Sports MS Gill won his battle against the IPL's controversial prediction based SMS game. As it was openly encouraging gambling and betting it was bound to get stopped.....& it's really wonderful to see so many people participating in this debate.......
Thanks !!!


By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 05 13 2009 05:29:15 +0000
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So are U Participating in Modi's Fun Game? The basic question is how does Modi achieve the screening on behalf of the players, of not participating in his so called attempt of fungames?

Don't you think that the betting scene in which Cricket Stalwarts like Kapil dev, Manoj Prabhakar from India  were charged for betting during the World Cup, and Match fixing, 1995. Where the common man had raised the question of morality and ethics about the players and the Game. Now the same common man is justifying the act by saying Fungame coz he is also involved to make money.

Elimentary Watson (Modi)!

 


By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 05 09 2009 09:56:42 +0000
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I totally agree with shiuli here he has made betting into gaming through new technology....and this play6up is a form of betting according to me and i agree with all the valid comments made by users on the yes side....so no second thoughts about it....it is indeed a form of betting.......


By Sudeep Tarafdar, Senior Consultant, IBM  | 05 08 2009 09:44:06 +0000
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Modi- The Mind that Matters!

He has turned the betting table into a gaming table, with logic and using modern technology.

Let me put it this way, when ever money gets involved in transactions it loses its sanctity as a mere game. It becomes a trade. And cricket is no different. In fact there are sites which claim Cricket trade, as a most comprehensive cricket betting and trading system available containing betting exchange trading methods and strategies that will secure a guaranteed profit betting on all forms of cricket on the betting exchanges, tax free.

 Arn’t we Indians always looking for logic? If we have a logical answer to all our queries then we have the attitude ‘ Chalta Hai yaar” And that is what Modi has done. Played on the “Chalta atiitude”, and has made betting legalised, supported by modern technology.


By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 05 08 2009 06:34:35 +0000
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Betting or fun game, the money we pay is gone.  They have worked out probability.  In any case, their cost is Rs.10000 per over.  @ Rs.4.5 per SMS, they need 2222 messages to break even. There will be a TDS component perhaps.  For 20 overs it is four lacs per match which is peanuts.  Added to that there is TRP rating issue and the ad money they get.  Congrats Modi, it is a good try

I used to wonder why people were not recognising the money that goes down the drain when they vote in reality shows?  At least now people are becoming smarter.


By SR Sham Sunder, CEO/MD/Director Technoaid  | 05 07 2009 09:55:18 +0000
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Ya u r right Mr.Himanshu its type of betting, no one spend money like this for fun. We can say it is a Marketing strategy. Nothing else


By Mangala Shetty, Project coordinator  | 05 06 2009 11:51:38 +0000
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Jayantji I agree with you.

But According to me it is a betting. Because in those services (you are talking about) 4 options are there one has to chose one of them. But in this game no option is present, people will do it by guessing only. What will happen when a wicket will fall or a bowler is changed by the captain suddenly. And one has to send SMS after each and every over.And main thing How IPL is going to monitor??

So I think it is one type of betting.


By Chandan Roy, Creative, J Walter Thompson  | 05 06 2009 11:21:15 +0000
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I support that it is one type of betting. Because Guessing each and every ball of an over can not be a FUN game. Because u are doing it for money (if guess is correct one will get rs10,000 and wrong he will lose rs5/ sms). It is not mentioned that when one can send SMS. By this game, only IPL is going to earn money , nobody else. And betting in India is banned.


By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 05 06 2009 11:11:16 +0000
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Wearing white shirts does not make anybody a gentleman and cricket is definitely NOT a gentlemans game!! Its a game where emotions flare high, abuses are caught openly while watching it on TV and now its the same game where 'Maa Ki' was interpreted as MONKEY et al!! Its a circus and created by some foolish moral politicos who have dampened the spirit of the game!

Match fixing is not at a part of this! Why bring it up or even consciously compare??

6Up was a good way of attracting more and mor eyeballs and the SP was also making good money out of it! Quite a unique idea! Now I wonder if BCCI was promised a chunk of the revenue what it would have done?


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 13 2009 08:59:33 +0000
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I am not participating simply because I dont think I have that knowledge of the game.  However, I am not opposed to betting.  I agree that there is no need to be taboo.  When large number of people participate and large money is involved, regulatory mechanisms come into place.  Look at the share market.  There are people to manipulate.  They do succeed for some time.  But regulators catch up.  It is only because in betting and gambling there is a clear divide, of those who gamble and those who do not, the regulation is not properly in place.  For those who gamble, rational decisions are not possible since they are exploited.  Those who do not, don't bother to bring in regulatory mechanism.  Internet/SMS/TV is a good media.  If this can bring about regulation and a proper opportunity arises for intelligent analysis, why not sports become a platform for betting?


By SR Sham Sunder, CEO/MD/Director Technoaid  | 05 12 2009 13:02:05 +0000
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he is having creativity and the power to show and use ....and finally he is geting result


By Karamjeet Singh Saluja, INTELLECTRUAL PROPERTY RIGHTS CONSULTANT, CARE PRO BIOSCIENCE (P) LTD  | 05 11 2009 05:33:45 +0000
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Is betting wrong?

Why is it such a taboo? Why is making money indiscreetly such a huge topic of discussion? And when the people involved are enjoying making money or losing it, why are others suliking? If you have the guts, intuition and the moolah... go ahead have fun multiplying it or dividing it!!

IPL has indeed offered us a visula treat! Its pulsating, its unpredicatble and it has the excitement of 'anything can happen' thumping under every match! And if Modi has dreamt this baby and is nurturing it to be a 'cash cow' why are we so biased? I am proud that an 'Indian' thought of this and is making it one of the most successful games after the Premier League!

Way to go!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 11 2009 01:15:36 +0000
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Let us not try to draw comparision between Match Fixing scandal and this game of prediction.

The reason is in the case of Match Fixing the players were allegedly given huge amount of money to under perform hence affecting the outcome of an event in an biased hence illegal manner, while in this case predicting the scores for each ball in an over in advance does not affect the outcome of the event as the participant in this game has got no bearing/control over the events.

By trying to say that Lalit modi is promoting an event which will affect the outcome/results of matches is just going overboard and trying to kill the fun of reality game show.


By DEVRANJAN DASH, Zonal Marketing Manager, ICICI Bank  | 05 09 2009 10:49:32 +0000
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Lalit Modi has done a smart act. It is true that it is only betting or lottery in which by putting 3 Rs. you earn 1 lakh.

But modi has smartly disguised the betting into a fun game. It needs skills and guts to predict the 6 balls of the over.


By Japan Shah, Assistant Professor, Oxford School of Management  | 05 08 2009 10:49:12 +0000
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I do agree it just another way of jamming the network  by sending SMS till the time one has spent an fortune to get the prize money.

Betting hold on don't we have a contest going on of guessing the next PM of India and the winner stands to win an fabulous car besides that why do we tend to see betting in negative light unless and untill it induces/influences directly or indirectly the outcome of an event in an unlawful and illegal manner.

Let us also be honest enough in acepting the basic fact that it just natural human nature to try to predict the outcome of an event before the occurence of the event, let us not categorise all the astrologers betters??

 


By DEVRANJAN DASH, Zonal Marketing Manager, ICICI Bank  | 05 07 2009 06:37:13 +0000
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You can call it betting if you are just guessing but here you are predicting based on the way flow of match. If there is a wicket fall you normally wont expect a 6 or a 4 immediately so, there could be some 0's and 1's and if you could atleast predict some of them correctly they say 4 or 5 or atleast total runs we can win so sounds good to me. But if you wanna call it betting its how you see it.


By harish , Wipro  | 05 06 2009 13:32:18 +0000
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I think you have made no mistake in asking all these questions but you would have got all the answres if you have been to their website http://www.play6up.in/.  

Regarding you question "What is the time limit with in which a person can send the SMS?" - just had a look at the FAQ's on their site and other content areas - by the looks of it we can only send SMS before the start of the over so once the over starts the prediction goes into the next over. And regarding -"if a wicket fall in the over (No body will write about wicket fall for his favourite team.) how to write and will they give any extra importance to this?? " - it says you can only enter runs so if a wicket falls and if it is not a run out consider that a 0 or if it is a runout then count the runs made and no extra allowed so always it will be one of the numbers from 0 to 9.
And regarding network problems - I think we should start thinking optimistically. Anyway lets see how it goes.


By harish , Wipro  | 05 06 2009 13:20:49 +0000
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When Other mobile service provider say to guess the MOM or MOS or no of 6s in the match, no body tells it is a betting but when IPL is doing ,it is betting!! Why??


By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 05 06 2009 11:15:38 +0000
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