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More advertising budget in 2009: Is it a good idea

Created by : Amit Madhav, Senior Consultant, GKC  | 03 29 2009 21:52:48 +0000
Industry : Management & Strategy ConsultingFunctional Area : India(Markets)
Keywords : advertising budget
Activity:  98 views;  last activity : 07 06 2010 20:18:09 +0000

Ads are made for every comapny wether big or small.

Should there be more amt. spend on ad this year?

  
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Why not? The competition is not sleeping, its wide awake!!

But I would suggest a connect between on air media to ground activation! Air to hammer the brand and its attributes with positioning targetting the audiences by influencing them and then the ground activity to entice that same eyeball to TRY the brand / product at least once!

Marketing now has to look at an idea beyond just a concept leading to... It should SPUR buying! Thats the call for action today in the current times!

My opinion!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 15 2009 06:32:33 +0000
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It is agood idea more awareness that would create more revenue.
By Amit Madhav, Senior Consultant, GKC  | 03 29 2009 21:52:48 +0000
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I somewhat agree with Mr.Wasim.When the economy is down its necessary that you need to spend your resources wisely.But I would also say that advertising is necessary even in these tough times because today there is a lot of competition among different companies and for them to make sure that the product remain in the minds of the consumers...they need to promote and advertise the product constantly.
By Dayanand Deshpande, Senior Consultant, Ernst & Young  | 05 15 2009 06:21:30 +0000
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As all of us know we are in the recceion phase. This is the time when companies are trying to cut their costs. So spending more on advertising will only result in the increase in the cost which will increase price of the product, which will eventually decrease demand in the market. SO BETTER TO SPEND WISELY ON ADVERTISING AS MARKET DEMNDS
By wasim akbar lone, Master in Finance and Control(MFC)  | 04 07 2009 12:02:51 +0000
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If there is more amt. spent on advertising then it would lead to high price of the product and that would lead to hindrance in its sale.
By Surendra Sinha, Senior Consultant, Tata Administration Services (TAS)  | 03 29 2009 21:53:56 +0000
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