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Mother Brand or the product brand , A brand POwer house or House of Brands

Created by : Kaialsh didwania, President , GreatWhite Electricals Pvt. Ltd.  | 09 09 2011 09:18:50 +0000
Keywords : mother brand or the product brand a brand power house or house of brands
Activity:  234 views;  last activity : 09 11 2011 04:01:22 +0000
 
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Mother Brand Vs Product brands
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How does one chart a startegy its mother umbrella brand and sub brands or Individual Product brands , plz contribute your perals of Wisdom
By Kaialsh didwania, President , GreatWhite Electricals Pvt. Ltd.  | 09 09 2011 09:18:50 +0000
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What is the vertical that you are referring to? this kind of thinking is possible where the company has multiple products under one umbrella. Confectionery, Automobiles, White goods, Electronics and Electricals are some verticals that I can recall off the cuff where such thinking would do a world of good to the mother brand and then a House of Brands!!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 09 11 2011 04:01:21 +0000
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