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Created by : KIRAN KN, Design Engineer, BEML  | 03 23 2011 02:57:36 +0000
Industry : Public Sector/GovernmentFunctional Area : R&D(Operations)
Activity:  735 views;  last activity : 12 13 2012 08:56:56 +0000
 
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Multibrand retailing is good for India Vs Multibrand retailing is bad for India
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Top Argument
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If not anything it will stifle the 65% of the supply chain namely the middlemen. They play havoc with the distribution system to raise the prices and create artificial shortages.

If the government claims about infrastructure generation is true(it has to be taken with a pinch of salt due to 60 years experience of governance), they all the better.


By Vinoy Scaria James, Tour Consultant., Guiders Mission Tours & Travels  12 05 2012 08:54:18 +0000
 
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My my perception, MultiBrand retailing is not suitable for India because India is an agro-based country, Many formers depends on their yield and its rate in the market. Multibrand retailing is a city oriented concept and it is not for rural areas. So it does'nt help in providing employment to rural people. Multibrand retailing encourages third party procurement, from this farmers last their rate at open market and they sustain greater loss. And also multibrand retailing hits Kirana shops, most of our people depends on  kirana shops business. So Multibrand retailing is not suitable for India.


By KIRAN KN, Design Engineer, BEML  03 23 2011 02:57:36 +0000
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I agree sir that 'India lives in the villages'. But unfortunately after 6 decades we have increasingly begun to neglect the villages in our growth efforts. Take a reality check. I think FDI in retail will make a change as the job creation will increase towards the villages close to metros.
By Renashmi Kaur, Events/Promotion Executive, Eventzo Delight Pvt. Ltd.  | 12 13 2012 08:56:48 +0000
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Ofcourse its good for India. we need to look at it in short term as well as long term basis. In short term it will provide jobs to many of the graduates passing out of the colleges, improves the standard of living of many middle class people. In long term it helps in phasing out middle men in the agri sector who eat out lion share of the money earned by farmers. They get to sell their produce directly to retailers. There may be some some negativity but can be overcome in the later days. Its better to fight negativity than stopping positive things which are ready to happen.
By Shridhar Chandru, Faculty SSIMS, Education Services  | 12 07 2012 05:12:03 +0000
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It depends on what our mission statement for India is, if we are planning to be a welfare free market economy a mixed economy is suitable in which case we need to create aggregate outcomes otherwise outcomes favorable only to a smaller section of the citizen will be lopsided.
By Mathew Cherian, Research Associate/Analyst, Western Michigan University  | 12 05 2012 12:54:50 +0000
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multi-brand retail will help increase productivity and ensure an efficient foodgrain distribution network to tackle high food prices
By Seema , Partner/Principal/VP, Angel Associates  | 12 05 2012 12:40:51 +0000
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Well I think as of now there is a wastage of 30% of the agriculture produce which will go down to nil and the big retailers will help in producing as per the standard norm and this will create a huge job potential in near future there are other various benefits yes there may be some pit falls but the benefits will exceeds the pit falls.  


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 12 05 2012 06:37:46 +0000
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Multi Brand retailing is good since products are available under one roof to have selection options. Thanks Ms.Purvi for the referral.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 26 2011 08:50:18 +0000
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I agree with your point of view Puravi.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 03 24 2011 06:36:27 +0000
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never been to India
By Gary L. Spencer, A.R.M. Enterprise & The Smoking Gun Marketing Technique  | 03 23 2011 11:15:15 +0000
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Multi-brand retailing is good for common man ,

but it is bad for farmers.

Thanks for referral, Purvi.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 23 2011 08:51:00 +0000
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obviously yes
By manish , My a/c is not showing ..help toostep  | 03 23 2011 08:47:19 +0000
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Multibrand retailing is good for metros and prominent townships and not otherwise.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 03 23 2011 08:13:16 +0000
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Multi brand is bad for India- India is predominantly a agricultral based country and follows a mixed economy. We are a country with diversities , hwever much we talk about IT development, we cannot overnight align ourselves to multibrand concept. this concept is fine if the entire parts of the contry is developed and it is more like acity based envrionment. we have many rural areas and promoting multi-brand is not healthy.
By Apeksha , IT/Technical Editor,  | 03 23 2011 08:08:27 +0000
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Well already it is working well. The point is from which perspective are you asking this question. If we take side of farmers and the agricultural industries then yes it is bad but from the ratailers point of view it is perfect.
By Purvi Ghosh, Marketing analyst, Percept Advertising  | 03 23 2011 07:36:05 +0000
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gandhiji told INDIA lives in villages.We have already forgot those poor people.They are selling the lands to LAND MAFIA (as you assume for better prices.ok)To clear them from India there are better ways.corporate sector is ruling this country,so they may ban the agriculture easily. WHY they are choosing this long way? let them drown. We wwill celebrate it in our A/C rooms. 


By pandianarjunan , project manager  | 12 07 2012 04:31:34 +0000
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Oh My god... No one knows the seriousness... FDI will neither lower price for consumer nor hike the price for farmers.. After they achieve monopolistic nature by gaining market share.. they will start increasing the price.. People will go blind when they are used to MNC's But however our local Kirana shops and other small shops will give the consumers a lower price and reasonable price to farmers compared to MNC's after five years... Think... Read... It is war between 44 million small retailers in India and less than 1/2 % revenues of MNCS
By Madhan Raj, Sales Manager, Formula 1 Furniche pvt ltd.  | 12 04 2012 16:19:45 +0000
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