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Multibrand showroom concept

Created by : santosh kumar, Marketing Manager, AUTOMOBILE  | 09 07 2009 05:25:59 +0000
Industry : AutomobileFunctional Area : Business Models(Strategy & Execution)
Keywords : automobile
Activity:  865 views;  last activity : 07 06 2010 20:18:09 +0000

There has been a conept of Multibrand showrooms in other countries which sell varied models under on roof. Similar showroom can be viewed in metro like Mumbai & Delhi. Please do ink in your thoughts on the business model. 

  
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Multi brand showrooms provide ease of selling all models under one roof & easy comparability of features. The customer need not go around the city searching for showrooms & wasting his time. Many big multi brand showrom also provide post sales service too. This format is more prominent in luxury segments wherein  it in unviable to set up separate dealerships for individual brands ( as sales & service potential is low). Hence mutli brand assures for sales & service reportings
By santosh kumar, Marketing Manager, AUTOMOBILE  09 07 2009 05:25:59 +0000
 
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I agree with Mr. Santosh Kumar. Multi Brand Showrooms not only eases the shopping tension of the customer, but it also creates a good environment to hangout...
By James Masih, Product/Brand Manager, FedEx  | 09 11 2009 13:38:15 +0000
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