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"Multilevel Marketing gives a new approach for the consumers"

Created by : R.Hariharan Subramaniam, Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra  | 01 24 2011 16:24:22 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Channel Management(Sales & Marketing)
Keywords : packaging new demension in marketing approach promotions without any bugetted advertising
Activity:  225 views;  last activity : 01 15 2012 13:54:12 +0000

With over a decade in the new mellinium.  There has been a major change over in every aspect of product marketing,  Amway opened up, like wise Japan lives came and went, so on and so forth.  However,  this concept has given a new feel and approach towards any kind of marketing conumerable products.  This could be a vital area for all the new product launchers which are spreading into indian market like HOT Cake, that too with influx of big MNC's trying to get its share when it comes to demand.  However,  with least budget and new look of products with modern trade etc.  This multilevel marketing is here to stay for long.  Not to forget green revelution programme by the planning commission with governement initiated programmes.

  
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Multilevel marketing has given an alternative option considering the choice it gives considering the price it carries.  It also gives a new experience in feel and emotions of the end target audience.  It has come with right approach to compete the branded products with respect to price, packaging and performance.  so "Amway" or for that matter something like "herbal life" etc has given us a good example of choice in the daily competitive market. 


By R.Hariharan Subramaniam, Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra  01 24 2011 16:24:22 +0000
 
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All multilevel marketing companies are the failure, except the Amway. Earlier Amway will never go for ad in TV and now a days they are in TV ad which shows their set back up to some extent. However Amway products are good but very costlier and ordinary people could not afford. They are suitable only for the upper middle class & rich people. Since the MLM activities are misused, their base is being eroded.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  01 29 2011 18:33:06 +0000
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I don't know how u r saying its a failure. They have not changed the business plan since inception whatever may be their marketing expenses.
By vijayasaravanan , Partner, MS Contractors and Amway Business Owner  | 01 15 2012 13:44:56 +0000
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you should be able to find the good ones. All IDSA(Indian direct Selling Association) members are good. But whatever may be the company, you should be careful while selecting the person who is going to help u to start and develop the business.  
By vijayasaravanan , Partner, MS Contractors and Amway Business Owner  | 01 15 2012 13:42:25 +0000
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They(Amway) have grown from strength to strength. 100 crores in 1998 to 2000 crores 2011. This is the way they are doing world wide, men may come and may go, but the one who sticks with the company grows along. Good business model and products. Insider view is far better than of an outsider.

 
By vijayasaravanan , Partner, MS Contractors and Amway Business Owner  | 01 15 2012 13:36:55 +0000
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Natteraja the multi level marketing is still in its infancy in our country. It will pick up over the time as the income levels increases.
By Rathin Deb, Freelance Retail Consultant  | 01 31 2011 10:01:44 +0000
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Multilevel Marketing gives a new approach for the consumers, but not an acceptable one. It often uses, or rather, misuses personal relationships for selling of a product and also recruiting targets. MLM companies have always surrounded with controversies and criticism regarding their similarity to illegal pyramid schemes, and other facts. Therefore multilevel marketing is not at all encouraged, until it follows transparency and ethical procedures.
By Jayita , MBA aspirant  | 01 30 2011 11:32:04 +0000
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I agree with Natteraja. Amway products though costly but these are of good quality.With Amay  now on TV,it is to be seen whether they will transfer that much of profit margin to their members.It is also true that products are catering to Upper Class level and the reason for failure in India.
By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 01 30 2011 04:07:55 +0000
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