Yes definitely, people would watch the IPL matches when screened at Multiplexes, Theatres. In the last IPL season, many hotels,bars were screening IPL matches in big LCD TV to attract people to come and watch the matches. Also they conducted lucky draw from the people and send them some to the final matches. It was huge attraction among the customers. Nowadays more people prefer to watch the movies at multiplexes as entertainment. Hence when the IPL matches are screened in the theatres this time, it is sure going to a hot among the people. Also I came to know that the final matches would be screened in 3D in theatres. This is going to a huge attraction among the cricket lovers
By
karthik , Tester, Excelacom Technologies
| 02 11 2010 05:31:05 +0000
It’s a very interesting debate, this experiment will work or not? We have seen in last two years that during IPL all the theaters were less crowded (PVR & Bollywood tussle helped a lot). Watching cricket was never a family affair in India, though Sony has been trying to expand the target audience to women as well. With the ads campaign like “Manoranjan ka Baap” or “100 corer log ek saath”. They have experimented with roping Manidera Bedi in 2003 world cup. But we still we have fight between the Sans Bahu serials and a cricket match back home. This provides the opportunity to working class executives to go and have a blast. Moreover this is a fabulous revenue model. For example all the Delhi guys are living in Mumbai, may not come to Delhi for watching the match, but they all can assemble at PVR and can enjoy the match. Corporate buying of tickets from HR department will always be an option.
By
K Satish Kumar, Promotion and MArketing , Twinings Pvt. Ltd.
| 11 12 2009 06:38:34 +0000
ya, but people will com only to see some thing intrested and some cretivity that will me made or manage by Mall owner and some thing do in marketing by IPL owners. Becaz no one to see simple playng match in multiplex for sitting abov 3 hrs and spen abov 300 per head(includin meal). For attract people to multiples , to do some thing xtra like cheer leaders in hall.............
By
varun sharma, BTL AND EVENTS planning and execution, current
| 11 07 2009 06:24:41 +0000
Similar kind of concept was presented earlier also in 1996 world cup when it was played in England. It got a very good response from the public. Those interviewed, said they like the concept since it was in a theatre. When any good game is going in favour of India,it will create so much sound in the hall that the environment will look not less than a real cricket ground. I think this concept will again work...
By
Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent
| 11 07 2009 06:09:36 +0000
S I feel like this can attracts a gud crowd specially for the matches like India Pak which has great pleasure in itself by default..... One reason for not accepting mite be bcoz of Cost Involved and black selling of Tickets.. this may affects the acceptance level from public... Enjoying with great crowd also makes the match more enjoyable..... a loud shouts and so many things... with added Digital Sound system can add flavors to the Enjoyment............. The largest pull of Crowd may b working Individuals who dont have facilities to watch the Match @ home/ room etc.... and I dont think anybody can watch with family ..... I dont think any other reason for Non Acceptance of the same.............
By
Sampanna Shastry, Deputy Manager- Marketing & Sales, Arani Power Systems Ltd
| 11 07 2009 04:10:09 +0000
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No, people will prefer to watch cricket match in theaters because watching cricket on TV in home is more comfortable than theaters, you can watch 3 hours movie in theaters but can't watch match continuous, because it is very boring task to go in theaters and spend money to watch cricket.
By
Sharad Gupta, Software Developer, Tripura Technologies, Hyderabad
| 08 14 2010 07:04:42 +0000
watching a IPL in Multiplexs is like "Sleeping in a Hotel Room when you have a Bedroom at Home". Indians love Cricket and i dont think it would be wise idea for them to watch the same on big screens, seating next to each other with a pop-corn and a Soda ;-), people would prefer to watch the same in a Restaurant with Bar Attached. It's not an viable option.
By
Kiran Jain, Senior manager Key Corporates, HDFC Bank Ltd
| 11 08 2009 11:37:43 +0000
People prefer seeing movies in a theatre as an entertainment knowing that whatever the climax is, it s just an artistic creation, whereas the feeling of seeing a sport is different. Will a sport event influence you as a movie does? Moreover for a group who wishes to see the sport there are many other alternatives that can be thought of instead of joining a different crowd in the theatre. Surely there is one more reason why people go to theatres to watch movies. They fancy seeing their dear actors on a 70 mm screen.
By
Resmi Maxim, GENERAL MANAGER - OPERATIONS, SI PROPERTY (KERALA) PVT.LTD.,
| 11 07 2009 09:48:03 +0000
What is the necessity of paying money and watching in theatre when you can see the same thing in home of free of cost ! Indians are not so rich to spend so much money mere for entertainment like the west. I don't think this concept will run in India...
By
Ayan Choudhury, Sr/Principal Corespondent, Leading media House
| 11 07 2009 06:10:49 +0000
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