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Topic : Bollywood actors controversies
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Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 11 25 2009 07:30:12 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  994 views;  last activity : 07 06 2010 20:18:09 +0000

From the time Karan Johar's Shahrukh Khan & Kajol starrer MY NAME IS KHAN has associated with 20th Century Fox Star Studios, it has opened new avenues for Bollywood in Hollywood.


MY NAME IS KHAN and AVATAR

And now setting a perfect example of Hollywood meets Bollywood, Fox Star Studios have planned to unveil the first look promo of the much anticipated Bollywood film MY NAME IS KHAN with Hollywood biggie AVATAR, directed by James Cameron (of TITANIC fame). This action adventure, which is made under 20th Century Fox banner, opens globally on December 18, 2009.

Will this marriage of sorts between Bollywood and Hollywood be successfull?

 
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I really think it will be successfull for both the films, as Avatar is the most awaited and most anticipated movie of the year for Hollywood audience and similarly My name is khan for bollywood, so in a way they are tapping both the markets, here in India people will be eager to catch the first glimpse of My name is khan and in a way Avatar is also making news, so it will help to attract more audience in the country for Avatar, and similarly with Avatar which will be releasing worlwide simultaneously with My name is khan opening for it, will give a glimpse of Bollywood in a big way for the western audience and the movie boasts none other than Sharukh khan who is the biggest star in bollywood and the director Karan johar who attracts the most of the western audience for his films. So I guess this Marriage between Hollywood and Bollywood will be successfull.


By Jayant Vishnu, Art Director/Sr Art Director, Creative  11 25 2009 07:30:12 +0000
 
Top Argument
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I dont think this can survivie for longer....

Initially this marriage can attract gud crowd as Banner is of Hollywood... I feel its just the Hollywood version of Bollywood movies thats it.... only way of presenting is different..

But going on the way... Bollywood Movies are comparitively Lower Budget than Hollywood,... this will add to the Cost significantly and only few Producers can afford to make such huge Investment for the Hollywood touch .......

And Typical Bollywood movie lovers accptance to these movies will decide the continuation of the feel... I dont Say It will not be acceptaed but not significantly as Bollywood movie lovers loves the typical Item songs, as well typical Dialouges, actions etc... this feel If lost nothing can make the movie hit....

Finally , this can help Bollywood movies for Placing the movies in International Market and thus can give significant weitage to Bollywood movies as like chineses, Japnies etc...  On an Average MOVIE PLACEMENT in World wide Movie market can go better.... and Bollywood movie can find gud acceptance in Global Market... Not just Indian Lovers but also global lovers for movies...


By Sampanna Shastry, Deputy Manager- Marketing & Sales, Arani Power Systems Ltd  11 25 2009 09:14:29 +0000
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Fox Star is such a huge conglomerate and has been around for nealry a century. They know the business and have the clout to open their cinema in the areas and theatres which would make a lot of business sense.

Jayant, I think you have a good debate here. I also support your reasoning whole heartedly. I think that Fox would definitely have two distinct strategies in mind. They have SRK to market for the Indian staying abroad and they have James Cameron directed Titanic to market to the female audiences!! Clearly two different strategies and two different stars that would attract two different stratas of moviegoers all over the globe. I do not see any clash here but instead I see the box office going ballistic for the SRK starrer and Avatar both!!

Nice one again Jayant!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 11 26 2009 07:29:23 +0000
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I agree with purvi especially her point who doesn't know's Sharukh Khan. Atleast a 100 crore Indians do knoe him and that is a huge market for anyone. Avatar being a hollywood movie will get great exposure in rural India just because of Shahrukh Khan and as we all know that is huge audience for anyone. Avatar will certainly gain for being associated with My Name is khan and vice versa.


By Khalil Qureshi, Civil Engineer-Other, IGBC AP, Free Lancer  | 11 25 2009 13:14:18 +0000
1
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This marriage should be successful on following grounds:

1.Exposure of new technology for Bollywood (Like Adlabs deal with a Singapore based group) so as to have better (digital) picture quality, saving distribution costs & help in reducing piracy.

2.Worldwide audience.

3.Backing of huge funds.

4.Strengthening international accreditation of Bollywood.

5.Bollywood movies specially with emotional subjects may find a better market abroad with such efforts.

6.It should change mindset of producers to make movies of international standards & audience.

7.Opening new vistas for international awards.


By ujjval jain, Retail, Retail  | 11 25 2009 09:27:39 +0000
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This will give a new height to launching of any commercial and open the door for co-working..really benefitial for the bolly wood.


By Nitin M Aras, Head/VP/GM-Tech. Support, ODTIN Food Solutions Pvt Ltd  | 11 25 2009 09:09:26 +0000
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I would not agree with Ms. Sonam here as what Jayant has rightly pointed that both these movies are most awaited in both Hollywood and bollywood, and this gives them a common platform for them to get more audience for their  respective films ,and this is for the first time that a Bollywood biggie like My name is khan will be opening for the biggest movie ever in Hollywood like Avatar. And I am surely excited to watch both of them. And the world also will get a glimpse of the biggest star of bollywood and most of them know who Shahrukh is and I am so sure that My name is khan will be the biggest money grossing film in bollywood.


By Purvi Ghosh, Marketing analyst, Percept Advertising  | 11 25 2009 08:07:58 +0000
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Avaneendra I agree with you. Even I have a doubt why these two films are compared. There is lot of difference between the Hollywood and Bollywood how can we compare that. The main I feel is the taste and culture is different, so I don't think it will be successful.     


By Anagha Thakur, Corporate Lawyer  | 02 03 2010 12:56:36 +0000
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I wonder what they would  do in the Second week of the movie. label it as "Avatar Khan". Mebbe if thats not palatable to Tigers of Mumbai, they may even try " Navi Mumbai Khan" A U.P friend once remarked to me after the opening credits of a Fox movie." Yeh kaisa naam rakhthe hain yeh log. Beesvi shatabdhi ka lomdi". Lol. I think he must be having the last laugh. Fox or no fox, the hype only survives for a few days and no body cares in U.P or A.P. If its one more song and dance movie good. Other wise lets stick to raving reviews and have a peek at it because some one writing a Sunday review touched my middle class sensibility.


By avaneendra mudigonda, legal Counsel, MVN  | 02 01 2010 18:55:48 +0000
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Time will tell. It all has to do with the audiences.


By Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 11 28 2009 01:29:18 +0000
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As per the history Shahrukh and Kajol pair is really work and this pair got super hit in Block Bluster.

But i don't think so this time. Because this film is surrounded by controversies.    


By Nitin Dalal, Business Partner, D & S Online Venture  | 11 26 2009 09:40:00 +0000
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No I don't think this marriage will stand a chance in coming days, its a stop gap relation between these two films, both are much awaited, Avatar promos look really good, I don't know how My name is khan will fare among the audiences across the world, it will be something really different for the western audience for the first time, but nothing spectacular that will happen, and it will just create that buzz which will be always there when there is a shahrukh movie.


By Sudeep Tarafdar, Senior Consultant, IBM  | 11 26 2009 05:11:40 +0000
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I absolutely believe this will biggest FLOP. Guys just think about two different culture here! Hollywood is about war, heroism, valiant and toughness all the way. And Bollywood is all about Love,mushiness, the elaborated and colorful song sequences, sorrow and more sorrow and playing on the sentiments of people to have a good cry. Come on! when will K2 Jodi (Karan & Khan) ever get it. People of India are done with the same old theme more crying and more sacrificing. Those two guys still believing they can rely on people sentiments to get Box office Hit. Numb Skulls!

Avatar The biggest Hyped and Highest budget movie to ever release will tend to be flop show. Yes! Even the teaser trailers hasn't been able to pull the crowd. The story line to this particular movie is very much similar to animated movie Terra (which Hollywood big wigs didn't really promote that well because of its similarity to much awaited HYPE)

Given choice of which I would rather see than put my eyes on freezer block. I would definitely say Avatar.

America will definitely warm up to watching Indian movies because most of them there go to see the elaborated color filled sets or jhatkas, and short skirts - Once that dies down. All thatwill be left with is a bunch of BOLLYWOOD PRODUCERS saying DUH!! What Happened??


By Teddy Jacob, Freelance Designer, Teddy Jacob  | 11 25 2009 12:34:00 +0000
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I don't think so, only few movies can afford such placements and not all, just because the movie My name is khan is associated with Fox it is happening, if not its very hard to see hollywood studios partnering with Indian films. only very few and that will not do good for the entire bollywood, it will be a passing phase which will make consumers to take notice and later fades away.


By Kavitha Shankar, Sr/Principal Coresspondent, ABC  | 11 25 2009 11:31:40 +0000
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I don't think that this strategy will do good for My name is khan as there are very few takers in hollywood for bollywood movies, may be in places like UK and Canada which has higher number of Indians, there it might work, but apart from giving them the glimpse of this movie, I guess a trailer will be showed before the movie starts, and this will do no good for My name is khan which is the most awaited movie in bollywood.


By Sonam Kapoor, Software Developer, IBM  | 11 25 2009 08:02:11 +0000
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