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Topic : Advertising: How much is too much?
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Created by : Manmath Patil, Marketing executive  | 05 17 2010 17:15:02 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Activity:  204 views;  last activity : 07 06 2010 20:18:09 +0000

The importance of creativity and Notorious personality in advertisement.

 
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Yes naughty mind set is important thn the creativity Vs No creativity is more important
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For composing an effective advertisement need notorious mind set than the creativity because the creativity can help to take decision of advertisement strategic implementation but the naughty message more emphasize  on its effectiveness


By Manmath Patil, Marketing executive  | 05 17 2010 17:15:02 +0000
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Naughty mind set can be subset of creativity but it can never be above creativity. Gone are the days when there were minimum presentations like Ads with limited available medium for communication. In this age, things are moving at a fast pace and no one can risk a loose strategy.

An advertisement has to be in a proper structure with a right message to the right audiences.

Within the scope of this debate, I would just say that if naughty was the main criteria then we would have seen personalities like Malika Sherawat and Rakhi Sawant having an endless list of endorsements.  


By Rochit Rajvanshi, MBA/PGDM student, Institute of Management Technology (IMT), Nagpur  | 05 18 2010 07:45:05 +0000
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