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Topic : New Consumer Marketing
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Marketing & Branding

 
Created by : Arun Raj, Idea Engine. Product Development  | 06 28 2010 13:55:39 +0000
Activity:  261 views;  last activity : 07 06 2010 20:18:09 +0000

The way businesses and marketing behave has changed over the years. The business models that we have today are constructed around the marketing techniques that they have today. And the marketing techniques we have today has emerged due to the channels of marketing that we have today. Magazines, TV, radio, internet banners, newspapers etc.

The OLD::: INTERRUPTION MARKETING

THE NEW ::::  PERMISSION MARKETINGT

The internet has ofcourse changed a lot the way people buy products. now shoes, tshirts etc, products that we initially thought require physical presence to make a sales...are being sold on the digital medium. 


BLOGs have changed the way customers communicate. The way they raise concerns and reviews.

  1. THE CUSTOMER voice is becoming more AMPLIFIED.
  2. Customers are learning to skip ads and products they are not interested in. How many times have you skipped ads on the TV just to come back in time for your fav. tv show to start. Even my grandma does it.
  3. You NO LONGER can fool a customer into buying. Reviews are online! 
  4. its more about INTERESTING STORIES than what the Manufacturer has to say.
These and a lot more trends are changing the way business should behave. We are shifting into a new era of Business...where one has to produce the best of products, products that CUSTOMERS WANT... and not PRODUCTS that want customers.
Marketing is beginning to change. And the new marketing is all about the product and not the new-mediums of marketing.
What do you think?

 
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YES, businesses models and existing companies have to transform Vs NO, its not necessary.
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Yes exactly it is true, no more fooling people. People are more aware of a products once it enters the market you can't make them to buy it by telling stories. The best product sells by itself.....

So try to change your marketing strategy to be successful !!!!  


By Sunita Mohapatra, Product/Brand Manager, Tata Motors  06 29 2010 12:12:15 +0000
 
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transform to more reliable process and easy go medium to give the maximum benifit with less expenditure as we are primarily dependent on petroleum which is limited as due to more increase in population ultimately forcing to peroleum hike and we use this petroleum in form of derrivatives. now from transportation to any manufacturing or shipping all use petroleum products in one form or other so if we see the cost to produce a product and delever it to market we will find that we spend more to produce and earn less while we sell resulting in gradual decay of global maket. so transform to spend less on production and earn more while we sell. 


By abhishek paul, Designer Trainee, pennar industries ltd., patancheru, medak dist., hyderabad  | 07 06 2010 04:34:18 +0000
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Yes ! Especially if the product, the company is marketing is a high value/technology product to which higher middle class and affluent class are the target customers since most of the internet users belongs to these two classes in India. You see the number of customers using internet in India especially for product reviews is not very large. Most of the people still refer the traditional reference groups for their buying decisions. In addition, even the customers who are internet savvy do not usually use internet for getting the inputs for their purchase decisions especially for buying cheaper and necessity products. So a lot depends upon what product the company is marketing, who are the target customers. An understanding of this things will go a long way in deciding the degree of transormation a company is needed. Finally, whichever means of marketing a company may use, QUALITY is the key to success.


By Anand Hisaria, Branch Manager/Regional Manager, Ceasefire Industries Limited  | 07 02 2010 16:54:52 +0000
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yes it is true that every companies business procedure should transform and instant result oriented
By durga madhaba behera, senior sales officer, dabur india ltd  | 06 30 2010 18:21:56 +0000
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My supporting statement is mentioned in my Description.


By Arun Raj, Idea Engine. Product Development  | 06 28 2010 13:55:39 +0000
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I don't think India is ready for that kind of marketing as yet. If you consider Interruption Marketing, it still has a very strong hold in the indian market where the average amount of time is spent mostly on TVs than internet.

Creating exciting and interesting advertisments makes the people spread it and talk about it. That is something good, but about reviews... very true with electronics and high involvement products in India, but when it comes to the Touch feel and see factor, India still has a huge inclination towards it.

The results and feedback of internet marketing and buzz is yet not computed. or surveyed. 

What i say is that the company should have both. Cutting down on TV ads for FMCG products is not going to help, but having the PERMISSION Marketing as you mentioned would be added advantage.


By Varun , Ideator  | 06 30 2010 10:54:21 +0000
 
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