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Nokia has slipped for the first time, will it be back on track?

Created by : Sonal Singh, Project Manager, Nortel Networks  | 07 14 2010 08:47:42 +0000
Industry : Telecom/ISPFunctional Area : India(Markets)
Keywords : market nokia competition slipped
Activity:  1400 views;  last activity : 07 22 2010 12:46:03 +0000

Starting around 2006, a new killer app for mobile phone handsets made its way into the Indian market, right under the nose of a mostly oblivious market leader. Starting with the grey market ‘China phones’, it grew to be the foundation that’s launched a slew of desi contenders. The smaller companies worked with vendors to create dual SIM handsets that could switch between CDMA and GSM and later between two GSM cards.

http://www.lnkr.net/wp-content/uploads/2008/04/nokia-beautiful-to-use-trio.jpg

But it’s a reality that market leader Nokia is yet to react to. Its first dual SIM models C1 and C2 are still a few months away from launch. Dual SIM phones are growing at 40%, the fastest expanding segment in the category. It’s hard to ignore the increasing tide of opinion that suggests Nokia’s dream run in the country may be losing steam.

So users, do you think Nokia will be back on the track again?

  
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Yes Vs No
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Top Argument
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Yes, I am sure Nokia will be again at its track. I am sure they will also come out with a competitive plan and prove Nokia is always best. Its my personal view that Nokia is fit for rough and tough use.
By Krishna Bhardwaj, Lyrics Writer, Freelancer  07 14 2010 09:44:30 +0000
 
Top Argument
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There is a challenge at the product level. It’s not that people don’t love the brand. But they want more from it and have been spoilt by the value end of the market. It is a high innovation, high failure business. They are facing competition from dual SIM phones, Spice, and other locallocal players with whom they are facing problems to match their price tags with. So I do't think Nokia won't be able to be back on the track again.
By Sonal Singh, Project Manager, Nortel Networks  07 14 2010 08:47:42 +0000
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i agree with Sonal singh viwe,
By mukes Sharma, R.S.M. North, Akasaki tech.Pvt.ltd ( IO sound Mobiles)  | 07 22 2010 12:46:03 +0000
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i would totally support a yes. as nokia is a long term player. one cannot term their fall by jz one fiscal yr. ppl buy nokia coz of their reliabilty. and thats one thing is the most necessary in mobile apart from othr tech features. as many players are now in market nokia is jz a way away from design an entire new strategy of launchin products. nokia will bounce back with juz a strategy of consumer persective and market survey.
By Chris C, MMS Student, Mumbai University  | 07 22 2010 07:07:28 +0000
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i m dam sure that nokia will come back again.& it will come back again with fullfource.inniatialy duel sim  h/s were very low quality..bt as the time passed,it improves..defenatily nokia has made a deep research for this technoligy,& now they are ready to deliver...just wait & watch..............
By Ankit Srivastava, Sales Officer, TMI Network  | 07 20 2010 05:07:27 +0000
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sticking to the old saing "old is gold" we can say yes. but the way is very complex as because the range of telecom products are growing day by day. as a developing contry india goes for low price and more fatures which is being provided by other companies. as the cost of nokia product is high they have a very big task ahead to get to the top.
By Ashish Anand, student, shree institue of science and technology  | 07 15 2010 16:01:02 +0000
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Recent decleration if implemented by Telecom Ministry will help to few competitors to capture the market, but will be tough to gain the old place.
By Harender Singh, Marketing Manager, Eko India Financial Services  | 07 15 2010 06:31:38 +0000
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it's a dam poor and competitive market one time u win and the next moment u lose so move on without thinking the past. keep it up
By anoop , operational engineer, OMEGA INDUSTRIAL CORPORATION  | 07 15 2010 06:07:24 +0000
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To my opinion nokia will come again bcoz it has created a name in the comunity 

even though it has slipped bcoz of varios players entering the market i think nokia wii provide low priced pones with better tec

 
By Davies francis, Analyst, self  | 07 15 2010 04:55:12 +0000
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My mind scores over my heart in this case. With more players and cheaper models having equivalent features now available in the market. Customers' way of thinking has also changed. They don't want to keep same model for a very long time. It is quite difficult for Nokia to turnaround things atleast for the time being.
By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 07 22 2010 07:28:50 +0000
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WITH MORE AND MORE PLAYERS JUMPING INTO THE FRAY.EXISTING PLAYERS UPGRADING THEIR FEATURES,ANNOUNCING ATTRACTIVE OFFERS,IT IS VERY DIFFICULT TO REGAIN THE LOST SPACE.
By s.baalu , Consultant, XYZ LTD  | 07 22 2010 06:37:43 +0000
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PEOPLE HAVE "NO-KIA" TO NOKIA FOR BETTER, BECAUSE SONY ERICSSON,SAMSUNG,MOTOROLA,LG ETC ARE OFFERING GREAT FUNCTIONS, BETTER TECH,EXPENSIVE ACCESSORIES, LATEST SOFTWARE AT AFFORDABLE PRICES, WHEREAS NOKIA BECAME COMPLACENT OFF LATE AND THUS HAS PAID THE PRICE.
By KAMAL TANDON, Sales Head, KEE PHARMA LIMITED  | 07 16 2010 06:33:51 +0000
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No way!!!  Mobile market has become a huge now with numerous players coming every fortnight/month.  Each will have its own share.  These new player's are bound to snatch users from existing ones only.

Gone the days when few like nokia, sony, moto, erricson, etc. was the players in small market size.

It can only happen if a merger and acquisition happens at large scale.  Till then it is difficult/impossible to retain its % market share, in spite of launch of any product lines/levels.

Thanks Sonal for referral.

NJ'oy
By Nilesh Jain, Project Manager, A Leading Media/Telecom Co.  | 07 16 2010 05:22:29 +0000
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When the market grow new players come in with the idea to beat the older players. The market for cell phones are growing but the growth is mainly in low cost handsets. As we see all new models that come into the market are mainly low cost with good features. So Nokia with it's high cost products will find it very difficult to get back the lost position
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 07 15 2010 04:02:23 +0000
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there are no chance in market the nokia will be in his track.
By DEEPAK KUMAR SONI, Regional Manager, PRIME GOLD INTERNATIONAL LTD.  | 07 15 2010 02:45:05 +0000
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Thanks for referral, Sonal. You are correct because Samsung already launched Dual Sim phone long back with considering the masses & it also have some models for the class. & on this criteria Nokia is far behind & it's really tough for them to be on track.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 07 14 2010 15:16:19 +0000
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I don't think Nokia will be able to make it's mark in Dual SIM market. The delays in release would throw Nokia in losses and they need to compromise on price tagging.Same is the case with smart phones too.
By Abdul Raheem.Syed, Systems Engineer, Leading CEM vendor  | 07 14 2010 10:00:12 +0000
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Nokia is not like as Windows enjoying advantage is Software and operating system market. Nokia is always known for aggressive marketing and user friendly approach and customization of product according to their local needs . so once it has come down now every companies are trying to rectifying their drawback and flaws even if you will compare with other cell phone makers you will find that other are giving much more than that at lesser price no gadget friendly people prefer I- phone and apple enjoys the advantage and other companies giving the hard core competition
By Vivekanand , Senior Consultant (Economic & Rural Research) SAARC Nations, United Nations Development Programme  | 07 14 2010 09:43:49 +0000
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