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Nokia launches 5330 Mobile TV edition: will it be successful?

Created by : Sonal Singh, Project Manager, Nortel Networks  | 11 16 2009 13:17:27 +0000
Industry : Telecom/ISPFunctional Area : New Technologies(Technology)
Keywords : social networking tv phone nokia 5330
Activity:  1714 views;  last activity : 02 23 2012 06:56:13 +0000

Dear friends, Nokia Corp, the world’s largest mobile phone maker has launched the Nokia 5330 Mobile TV Edition that will permit users to watch television on the move. This new mobile device will have all the features of mobile TV, social networking, music and gaming in one compact 3G device. It will also have the broadcast TV consumption is on the rise and assumed that over 300 million people across the world will watch TV on their mobile phones by 2012.


http://dailymobile.se/wp-content/uploads/2009/03/nokia-5330-02.jpg

Nokia 5330 Mobile TV Edition will have DVB-H technology, which will people to watch TV on its QVGA 2.4" screen in full-color, crystal clear and sharp images. With upto six hours long battery life, the mobile’s headset works as an antenna for outstanding reception. The new device features all the latest social networking software, with Ovi Contacts, Facebook, MySpace and YouTube. Further, consumers can capture pictures and video clips using the 3.2 megapixel camera with 4x digital zoom and LED flash. Cost of this phone will be around Rs. 11,000 excluding taxes.

So, how do you see Indian consumer adoption in this space?

  
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Definitely it will gain a lot of public attention. With so many facilities in one cell (Even social networking and TV) and cost only Rs 11000/- it will make a huge market among Nokia lovers.
By Sonal Singh, Project Manager, Nortel Networks  11 16 2009 13:17:27 +0000
 
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No doubt there it is going to be a success. The is a major market waiting for this product. How Successful will depend on the promotional activities.
By Vinoy Scaria James, Tour Consultant., Guiders Mission Tours & Travels  | 02 23 2012 06:56:13 +0000
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Introducing  Nokia 5330 will be successful as it is having 3G with TV edition & social networking sites & price is also not so high ..so according to my perception Nokia 5330 customers will be willing to buy as it provides all the functions that satisfy customer & which serves value for money for customer. 
By rahull , MBA/PGDM student, AICAR Business School  | 11 17 2009 18:44:51 +0000
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certainly ...it will be a successful step
By Nitin M Aras, Head/VP/GM-Tech. Support, ODTIN Food Solutions Pvt Ltd  | 11 17 2009 10:12:44 +0000
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"Good" provided the Service Providers can provide adequate

networtok to support the product and proposed features.

Also cost of the Mobile device need to come down to make

required business impact. I support Ms.Sonam's comment on this

However, I am sure in the next three years, such products

and features will become available, accessible and affordable

including in the rural India.  

Paul.
By P. Abraham Paul, MD FCOMNET  | 11 17 2009 07:16:51 +0000
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As very correctly said that "Change is only constant in todays Market". Nokia is applying the same strategy. Need & want of customer is changing very fast & they need different product compare to others. Today a Professional person don't have much time to go through all news in newspaper to keep them update with the current news, this technology will really help them to get all news with internet facility to access all important work from anyplace. This will help all of us & I do think that this mobile will do good in the Indian Market.

 
By Manishkumar Pandey, Technical Person, Classic Stripes Pvt. Ltd.  | 11 17 2009 06:06:38 +0000
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Partically I don't agree these devices will sustain in the market. I haven't completely looked at it..The price is the major factor and also the service providers charges..
By Raja Bhavanam, Senior Engineer, IN  | 02 23 2012 01:35:25 +0000
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The TV enabled phone had been in commercial market in eastern countries like Korea , Taiwan and Japan form longtime. They have even lots of channels being transmitted in DVBH (Digital Video Broadcast - Handheld) format. Still it is not a runaway success.

The concept has many limitation  such as  the screen size and the battery backup. 

Plus it shows many concerns of people being vulnerable to  more accidents and other carelessness.

But with the entry of Nokia in this market it surely marks a important event. As the world's largest Handset maker finds some market in it.

Still i feel some basic limitations needs to be addressed before it becomes a commercial success story. And it can be used as a way of entertainment rather than just a way of being in touch of live events and news (Watching news is the most important use of these phones till now!)


Thanks for reading the views.


Anirudh Gargi
By anirudh gargi, Software Developer, Nex-G Exuberant Solutions Pvt Ltd  | 12 07 2009 10:48:48 +0000
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i dont think it will be good with battery back up and also i dont like to watch the tv in small screen like that

and i dont think in todays fast life people watch while working so we dont need such things a good worker should dont like it

and i have seen some of the cell phons with tv but they dont work in india and signel should be stroung to watch tv i dont think it will be secussesful..........
By vishwanath kushnarla, B.Tech/B.E. student, vidyavardhaka  | 12 03 2009 16:34:35 +0000
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I cannot enjoy picture viewing on a 2 / 3 inch screen!! I have my doubts about the success but yes there would be an exodus for the innovation and I do not really feel that even the brand would be able to ring the cash registers!!
By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  | 11 24 2009 09:36:13 +0000
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I don't think that this TV edition is going to be successful because today competition is tough in market and I think that also nobody is going to watch TV on mobile until it's picture quality is best. So let's see what happen's and we will come to know only after it comes in the market. 
By Vivek Kumar, B.Tech/B.E. student, RKDF IST  | 11 17 2009 07:16:12 +0000
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it will be a traffic hazard..

already songs are a creating a chaos ..

let the traffic cops impose a fine of  10000 rs. for watching while driving ..
By Ajay Ziz, Dy. Registrar,, University of Jammu  | 11 17 2009 07:13:02 +0000
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Its good that Nokia is giving so many facilities, but how much they will be successful that will be known only after the phone comes into the market. Earlier also, many phones(Even Nokia) promised many things about many of its cell phones which even came in the market but could not sustain due to less life. So, before it comes in the hands of common man, it will be very early to say anything.
By Sonam Kapoor, Software Developer, IBM  | 11 16 2009 13:22:46 +0000
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