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Business & Strategy

 
Created by : Malika , Business Analyst, Essar Group Of Companies  | 07 22 2010 07:36:39 +0000
Industry : Consumer DurablesFunctional Area : Gadgets(Personal Interests)
Activity:  957 views;  last activity : 07 25 2010 11:09:40 +0000

In a recent news update Nokia India is betting big on its bouquet of mobile services to win back lost market share, has forayed into a retail distribution model.

The Finnish giant has set up 350 shop-in-shops inside mobile phone retail stores in top 16 cities from where it plans to distribute and sell services such as applications, music, navigation and email solutions, a senior official at Nokia India said.


http://www.nokiaphones.net/wp-content/uploads/2010/02/nokia-new.jpg

This is the first time the world’s largest mobile phone company has initiated a retail distribution model for its services venture. Nokia has plans to scale this up in a big way, especially in the rural areas, once the pilot phase is over in another six months.  Will this help to Nokia to get back its lost market share in India??

 
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Malika if  they are associated  with ESSAR group (The Mobile Store)  they can not come up , as Essar (The Mobile Store)is well known by all as BAD Pay Master,they do not pay their suppliers  etc , They should look for better outlets who have good reputation in the market , only then they can come back to their original levels.


By Raju Navani, Partner/Principal/VP, Cool Solutions  07 25 2010 11:09:39 +0000
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yes mark is correct nokia is dominated by china branded phones but nokia has still goog brand image and they can regain there position
By sushanttomar , M.B.A student, first india school of business  | 07 23 2010 15:18:14 +0000
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aggressive marketing will help increase market share for that period.

then it is maintenance


By kulasekaran , hr,operations, mahasemam  | 07 23 2010 09:19:12 +0000
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this uggestion completely biasing in favour of nokia but at different side a normal customer behavior before invecting money think for a better one which cold be from others brond too.

 


By abhishek pateriya, BTS Installation & Commisioning Engg., RT Outsourcing Services Ltd.  | 07 23 2010 06:23:49 +0000
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Well I think Nokia Is Still Better Than Any other company at present, But yes Shop In Shop has always been a better technique to reach the need of a common customer for any company and its good if NOkia Has also jumped in the same pool of shop in shop. Shop In Shop vl reach to every customer. Nokia Is Still Better even Wn There are lot of compettion present in market
By Zubair Yassin Lone, Sales Promotion Of Nokia cell Phones,  | 07 22 2010 20:05:09 +0000
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As you said, it is a value added service to Indian community. It will have an edge over other phone by doing this. Of course, the price tag has impact on the purchaser because, of availability of choice. Music & camera feature can not assure a selling but, the enhancing facility  to use these (MMS, Video call/conferrencing etc.) need to be improved in the forthcoming years. Overall, this will give a positive impact on population.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 07 22 2010 12:04:44 +0000
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yae,it will help nokia verry well.
By poonam L kadam, Sales Trainer, Info network managment company pvt.ltd.  | 07 22 2010 09:50:07 +0000
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Store in Store is more of a marketing technique than it is retail. The objective is to capture the customers attention and influencing it, at the point of sale. To this extent Nokia should be able to improve their sales figures by a noticeable margin. Still it is highly unlikely that Nokia will be able to recapture all the marketshare that it has lost to competition since there will always be a customer segment who prefer the cheaper manufacturers. What customers now have on their side is CHOICE and that's here to stay.


By Nikhil Joseph, Assistant Manager - Marketing and Sales, Harmony Spices Pvt. Ltd.  | 07 22 2010 09:30:52 +0000
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Yes this is the only way to reach common people who are the major part of customers of nokia. Proper services in those retailing will surely help them in regaining their spot.
By BIBHASH ROY, Assistant Professor(CSE), TIT Narsingarh  | 07 22 2010 09:07:06 +0000
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I think they can regain their lost market share with added services like this since PC and broadband penetration is low in India, it is important to build a retail distribution model to take services to the masses, this will be a platform which will have immense possibilities and the potential to transform the services business as they can tap their huge dealer network.


By Malika , Business Analyst, Essar Group Of Companies  | 07 22 2010 07:36:39 +0000
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They're having a hard time now cause for me I think they forgot to evolve. 1. the low end segment is now being dominated by China branded phones (at least in my country) 2. The high end segment is now being dominated by Smartphones (Apple, RIM and HTC among others) 3. The mid-end segment is what's left and this is where Samsung and LG are fighting with them tooth and nail. fixing their own distribution system is good but we have to consider the products that they will be offering as well....
By Mark Dewey Sergio, Head/VP/GM-Sales, HTC  | 07 23 2010 13:09:55 +0000
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No,its not as easy as opening a stores, becoz every one  wants to choose from the range of different popular or medium brands of mobile. But at nokia store we only have choice of selecting nokia from nokia brands which is completely restricting customer.


By abhishek pateriya, BTS Installation & Commisioning Engg., RT Outsourcing Services Ltd.  | 07 23 2010 06:20:47 +0000
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I do not think so, looking at competition in Indian handset market its going to be very difficult as local firms are giving Nokia tough competition, Further as Indian consumer is also very cost minded they are lapping cheap sets with both hands.
By Anupam Pandey, Asst. Manager/Manager (Technical), Indian Air Force  | 07 23 2010 00:56:20 +0000
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not really! Nokia captured bulk of its erstwhile market share, in the absence of a lot of the competition today. No way saying that Nokia phones are not good enough, just that there are many more equally good - though Nokia phones are most user friendly!

Regaining that market share would be an uphill task, with so many more savvier customers today & asking for much more than just music phones or those with hi resolution camera's.

For example, many find the Blackberry handsets irreplaceable & wonder how they ever managed without one all these years - yes, I see Blackberry taking away a major share, as I do Apple!

 

 


By Amit Abrol, Business Owner , Primexp  | 07 22 2010 10:51:29 +0000
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A definite no. Today we all would like to have different options before purchasing and products. In my opinion one would go to a mobile shop instead of Nokia store as the mobile shop will also have Nokia Hand Set but a Nokia Shop will not have an other hand sets.


By Martin Joy, Executive Assistant to Vice President, Blackpearl Services Limited  | 07 22 2010 09:37:38 +0000
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