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Nokia to offer free navigation

Created by : Radha Sundaram, Sales/BD Manager, Bharti Airtel  | 01 22 2010 09:09:18 +0000
Industry : Telecom/ISPFunctional Area : India(Markets)
Keywords : google nokia smart phones free navigation
Activity:  280 views;  last activity : 07 06 2010 20:18:09 +0000

In today's news, I came across this article that Nokia will follow Google's move by offering free navigation on its cellphones, in a move set to hurt key players in the market. Nokia has used to charge for navigation packages that included turn-by-turn directions. But now we can get turn-by-turn directions covering 74 countries in 46 languages. It wants to maintain a high market share in devices, and this is one way of doing it, by linking them to services.

As navigation originally was one of the services they thought they could get money from, but Google is coming (with turn-by-turn navigation), as are other competitors, so they have to do it. Also, in the past Nokia lost a good amount of market share because of the launch of smart phones, do you think Nokia's decision will bring back its lost market share?

  
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 Perhaps Google navigation compelled Nokia to go for free GPS , Now we are talking :)
By Shaikh Mohd. Laeeq, Technical Associate R&D , ThinkLABS Technosloutions Pvt. Ltd.  | 02 15 2010 14:40:33 +0000
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Just to answer Asoke Kusari's question ...Nokia can go ahead with the new age devices but there are some patent issues that restricts. Its take time to resolve them. For example the multi touch is patented by Apple and Nokia do not want to pay huge amounts as royalties to its competitors rather it will innovate the technology and develop everything in house. Though coming to the market may be delayed few months but whenever it comes it hits the market hard. Bringing navigation as a free service is one of the steps to gain the global markets. Google has the similar approach to navigation but the are restricted only to US. Whereas Nokia has its footage in 70 countries this itself shows how big the move and what impact it it going to create. 
By Phani Dasam, PMP, Senior Engineer, Anite Telecoms Ltd  | 01 30 2010 04:25:29 +0000
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Nokia will definetely regain its lost market share with this new strategy of making navigation as free service on nokia mobiles. It is really good to see positive signals from the markets about Nokia’s recent move on free navigation. Once again Nokia has redefined the way the mobile phones work. Next big thing is to expand Ovi maps to non-Nokia platforms and eventually push other Ovi (paid) services to generate more revenue. This is going to create a huge impact.
By Phani Dasam, PMP, Senior Engineer, Anite Telecoms Ltd  | 01 27 2010 19:24:57 +0000
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I think this move will surely help Nokia in increasing its market share. Navigation has become an important requirement for us in daily routine. The lost market may not be recovered but the untapped areas can be benefited from this initiative. The competition is getting tough day to day. Thanks for the referral
By Abdul Raheem.Syed, Systems Engineer, Leading CEM vendor  | 01 24 2010 19:29:26 +0000
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This is a very good move by Nokia. In this way, many Indians will again get back to Nokia. I don't think its a bad deal. By offering free navigation, surely Nokia will regain its lost market share....
By Radha Sundaram, Sales/BD Manager, Bharti Airtel  | 01 22 2010 10:43:04 +0000
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Only free 'navigation' may not bring back the lost customers in full.  Nokia knows the reason.

Why Nokia do not go in for 'new age' devices - when this not impossible for them ?
By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 01 29 2010 17:29:07 +0000
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Getting back the lost market share which Nokia lost to smart phones in a competitive market where Google is also doing the same, is not as easy as it seems. Though, it will brink back some of the Nokia's lost users. But it won't cover the whole market since Google is also doing the same and its being a brand name, indeed, the services will be competitive to Nokia. Similarly, its tough to fight the market of smart phones as Nokia's phones still don't have so many facilities provided by smart phones. This move will only pull the users who are concerned about cost. But I doubt whether it will pull the quality concerned users as well or not...
By Sonal Singh, Project Manager, Nortel Networks  | 01 22 2010 09:13:13 +0000
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