Let us not talk about "love" and "war". There is neither in this. It is all a matter of code of ethics in advertising and decency. One should live with and promote social harmony. The advertising is anything but a crap of an idea.
By
T S Jyothiram, CFO, Pacetel Communications
| 05 22 2010 11:18:30 +0000
i agree with u purvi Nowadays more than a brand image people are going for controversies, we know that Onida is pointing NOKIA with NO-KIYA, when they can give an open statement like this people will definitely think that Onida has some quality and added feature for their product than Nokia. as purvi mentioned 3 idiots and chethan bhagat books; adding to her point TV reality shows are also trying 2 attract and retain their viewers with their controversy rather then the highlights of the show, even the viewers enjoy this. So i think these Tactics works in BUSINESS!!
By
Swathi S, Career development Manager, IIPM
| 02 21 2010 18:07:46 +0000
Yes it does make a difference when a controversy is created. Nokia should have just not reacted and placed another advertismet to showcase their positives viz a viz onida so since Nokia i guess were a little impatient they will bear a small brunt of customers trying out onida
By
ajay moolankodan, handling the goa office, air arabia
| 01 07 2010 04:14:28 +0000
True, the controversy just before the launch gets immediate attention and it does pay-off in the short run. I was not aware about ONIDA launching mobile Handset till I saw this debate. As mentioned by Mr Makrand, ONIDA has scored in the first round.
By
Arup Chakraborty, Managing Consultant
| 01 06 2010 17:47:11 +0000
I will say yes because it will definitely work for onida to some extent. But at the same time it is not good for long term if they are giving ads like this they have to prove them self by bringing a products which is good enough than Nokia products. as you said these type of ads provide benifit to both the parties sometime in this case i don't think it work for nokia.
By
Kamlesh Kumar Rana, MBA/PGDM student, Institute of Business management and Research,Hubli,karanataka
| 01 06 2010 09:56:22 +0000
Yes I think this kind of advertisement will work if not for the long run but it provides good impetus for short term sales. Nowadays every one is trying to sell their product by using controversies whether it is Jaswant Singh's book, chetan bhagat's book or 3 idiot movie. These types of advertisement create hype and generate good sales for the short period of time and if consumer finds that your product is worth then it makes huge impact for future sales. In this case even though Onida's advertisement will drop after some time then also I feel that purpose of the advertisement is solved and now it is up to quality of product to decide future sales. Some time these type of advertisement provides benefit to both the parties the advertiser and the product against whom the advertisement campaign was raised. As we have example Chetan Bhagat’s book “Five point someone: What not to do at IIT”
By
Deepak Agrawal, Consultant, Independent Consultant
| 01 06 2010 09:18:08 +0000
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only nokia is the mobile that is ruff and tuff for the mobile holders..whether they kow the function or not ..it is as simple as that it is user freindly feature and crak or broken drawback are away....b'cause kahin se bhi gir jaye tutega nahi..lekin tin parts me alag ho jayega..right
By
TEJENDRA PRATAP, MBA/PGDM student, IIITM
| 01 28 2010 10:15:23 +0000
These kind of adds do not create a market base, onida though has been consitently producing similar adds for various products ...remeber the "neighbours envy owners pride" add from Onida with the devil, it was once the best add, however look at the sales figures of Onida TV...its anybodies guess. Negative marketing is something which is only entertaining to consumers, it may create a brand recal, but does not create any market value base for the company to take off. the product quality and its service will differentiate it self, and i feel this is what they should be highlighting as compared to the negative adv
By
Ajay Nirantar, Sr. Consultant, Laurus Software Technologies Pvt. Ltd.
| 01 15 2010 11:27:18 +0000
Nopes Purvi.............though it is a comptitv wrld bt now a daz custmr is also educated ths why he knows which brand he has to choose widout consdrng much abt procative campaigns..........instd of gettng market they r gettng indulgd in proffsnl war..........which cld be harmful for both of them............... so it is bettr to take care of customr & provide wat they want..............the only u can strive in d market................
By
Rohit Kumar Prajapati, Procurement , Acme Telepower Ltd
| 01 14 2010 15:48:57 +0000
A Pepsi survives Coke / A Colgate survives Close up or Pepsodent, A Lux survives Fiama and so on and so forth... I think it is healthy to use INTENDED puns and guage the reactions of the junta because they are the ones that really matter! No matter who uses what references, synonyms or launches a scathing attack on anyone brand or brands, its the value offering and quality at what price that the junta will be interested in and thats what they will buy. Onida has at most completed a year in cell phones market and to piggy back someone elses success story and make yourself be seen either in a negative light or in stead is always a reflection on the brand recall. The amount of arguments that are going on here just tell me again and again that ONIDA has scored in its first round that NOKIA a GLOBAl GIANT has noticed the advert and reacted. It only means that India is a brilliant market and Nokia just doesnt want to let go of the apple pie. Its instilling a good cell phone war... Wait and watch! :)
By
Makrand Bhave, Marketing & MICE, WIZCRAFT International
| 01 07 2010 15:06:26 +0000
Yes, i dont think this should be affecting the business of Nokia to any extent. People know Nokia and its products performance wise and not another ways. Then if the product is well placed and has a good brand name then i dont think any one only by mere using a sentence or so, can shake your business. Until n then your product is running because of such names and punchlines. So i would say Nokia should have been silent and not reacted to that extent. ... Thank you, Manish N Cheers!!
By
Manish N Chugh, Officer Trainee, Stock Holding Corporation of India ltd.,
| 01 07 2010 14:43:36 +0000
I think such type of tactics should be rolled out only when there is a good & positive humor associated with it, doing such things in a sarcastic manner might backfire for the advertiser. I suppose negative marketing can not sustain too long,,at the end of the day what counts is what value your product is offering.
By
ujjval jain, Retail, Retail
| 01 07 2010 07:54:58 +0000
Agree with mridula that nokia should not have reacted as they have ! It may be just a little caution time to be more innovative in their products and services. But behemoth like NOKIA if maintains enough competency level neednt fear minnows like onida.
By
Nitin Anand, SAP Consultant, J P Morgan
| 01 07 2010 05:31:11 +0000
I don't think so that this tactic will be good for Onida,,,as every small player targets a bigger fish that is out there...just to start up things for them, but it all comes down to how Onida can match Nokia with their handsets, and I dont see no competition there, Onida is just trying get some eye balls rolling for the moment and Nokia should not have reacted as they are the largest selling mobile phones in the world and in the country also....may this is a sign for them to improve their portfolio of mobile phones as there are many small companies which are entering this segment at the moment....
By
Mridula Maity, Product Development Manager, Rugel
| 01 07 2010 04:37:31 +0000
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