Now Tata's target the rich class: Can they be successfull?

Yes, why not ? Once you identify your market and its requirements, anything is possible. And with the trust that the brand name evokes, TATA can definitely succeed as long as they keep the basics right. It is one thing to venture into an ultra rich segment and another to successfully stay in it. When builders like Raheja's and Hiranandani can do it, why not the TATA's.

But only time will tell whether they have been actually successful or not.

Yeah Tata can be successful but it doesn't mean that it is very easy for Tata. But Tata is also the name of trust. They have lot of experience to tackle the situation. Market research of that company is also not bad. People also trust the name TATA. They are also known for rapidly amendment/modification of any plan/product according to demand. And the previous experience of Ratan tata has also support to believe in the Tata's success...

THANK YOU MEENA.

AS YOU HAVE RIGHTLY POINTED OUT TATS HAVE CONCENTRATED ON PRODUCTS FOR PEOPLE AT THE LOWER END,LIKE NANO  AND LOW COST HOUSING.LET US NOT FORGET THE FACT TATAS ARE PIONEERS IN AVIATION,COLLABORATION WITH WORLD LEADER BENZ FOR TRUCKS,NOW THEIR ACQUISITION OF JAGUAR,LAST BUT NOT THE LEAST TAJ GROUP OF HOTELS.THEY ARE ASSOCIATED WITH PEOPLE AT THE UPPER END ALSO.NO WONDER TATAS WILL REAP SUCCESS AS USUAL.

Hi this is SANKHA, 

I feel TATA will succeed because a company’s success depends on strategy they adopt for proper marketing, where right people from the concerned trade will be hired for the job and TATA as a company is very successful in using there manpower in right direction. Tata not only develops apartments in a price range of Rs. 3-7 crore. Also in primer car. I wish TATA ALL THE BEST.

Tata Motors Limited is engaged in manufacturing automotive vehicles. The Company is engaged in the development, designing, manufacturing, assembling and sale of vehicles, including financing thereof, as well as sale of related parts and accessories. It manufactures commercial vehicle, three passenger vehicle, truck and bus. It has a portfolio of automotive products, ranging from sub-1 ton to 49 ton gross vehicle weight, trucks and from small, medium, and large buses and coaches to passenger cars, including the car, the Tata Nano, which was introduced during the fiscal year ended March 31, 2009 (fiscal 2009). Its segments include automotive, and others, which include information technology services, construction equipment manufacturing, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for certain applications, and investment business.In October 2009, the Company acquired the remaining 79% interest in Hispano Carrocera S. A.

Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008.

yes tata think is alwayes with mass indian media bu now tata shouldshow the best excellence to th worlds that we can do the things in better way or we can prepare any thing of good quality.so tata should try after indica and nano a world class car.

Yes they will be successful no doubt about that as the brand name TATA is all about trust and loyality.To start with they can taget their existing Jaguars and Rollsrover customer

If the question is limited to;

Can They ?.... the answer in all cases is YES.

Will it be easy?.... the answer is NO.

If they do not put a thought  on "No Tag is bigger than need and thought to revisit- what we intend to do and how?..and compare with "have we!!"

Reason: The approach is somehow still mixed up between truck-maker, commercial segment services provider and premium service talker.  

Tata does not venture unless it is sure of success

Tata has tried to cater different income group with different products like Tanisq in metros and Tata Gold Plus in B and C cities, (Jewelry). Tata Sumo/Tata Safari, (Tata motors) Titan/Fastrack (watch), Tetley/Tata tea (Tea). These all are from the same product line but catering, with difference set of audience.

They have done it with much ease; I don’t see any difficulty in this as well

May we remember that once upon a time Tata was also with the rich people - they are the owner of Taj Hotel near the posh sea-shore in Mumbai ?

Tata Group, as usual, is a commercial company and their Board may venture in any business model they wish.

What charms the common man that they are "equally for the bottom of the pyramids" - meaning they have never lost sight of the general people's cause. Tata Nao etc is an example.

In fine, Tata Group works for people, be rich or poor. There remains nothing mentionable if they now target the rich class for business venture.

Meena, good initiation and refer too. If not all, certainly most. The conglomerate (TATA's) have been successful in conceptualising, planning, execuing and succeeding the UNTHINKABLES. When NANO and MERCEDES could be from the house of TATA's, why would they not succeed in their plans of being in the NEW SPACE of constructing high-end luxury apartments? I see NO reason of carrying ny doubts as the concept is clearly to tap the realty boom.