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Online news and ads surpassed the print version.

Created by : Ruchi Chawla, Associate/Sr. Associate -(Technical), Cisco Systems  | 03 16 2011 11:55:41 +0000
Industry : Radio, TV & FilmsFunctional Area : Innovation(Strategy & Execution)
Keywords : media social media global warming paper print media digital media paperless
Activity:  262 views;  last activity : 04 20 2011 05:07:47 +0000


http://redstateeclectic.typepad.com/.a/6a00d83452719d69e20115723da74a970b-800wi

Today's news says that Online news and ads surpassed the print version.. This mens people are using more and more of digi media then print version. SO will it actually help in saving paper in long term and inturn less trees will be cut and thus reduction in global warming.

  
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A change started in one generation will be get noticed in next generation same is here e media is still in lime light and requires some time.
By dhiraj kumar, Freelance Journalist, none  03 16 2011 13:55:27 +0000
 
Top Argument
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Digi media works n charge.. or say electricity .. production of electricity at powerplants also add to the global warming. The more we use electricity the more we tend to increase global warming. So it is one and the same.
By Ruchi Chawla, Associate/Sr. Associate -(Technical), Cisco Systems  03 16 2011 11:55:41 +0000
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Yes of course and the print industry is still dominating ... yet.

But the numbers each year indicates very strongly that the digital media is up and running, while the conventional one is drowning. Reasons? Rising costs versus no costs, declining interests versus roaring interests, depleting incomes versus healthy profit with less efforts, dependency on many specialized personnel versus one man show
By Wim Vincken, Director, Zangville  | 04 20 2011 05:07:47 +0000
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not at all ruchi...print media is still having impact..or u can say if u want to in deep print media will definately helpfull rather than online news.
By mohd shariq, asst.prof.(mass communication), ims,dehradun  | 04 20 2011 04:35:39 +0000
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This totally depends where you live in the world.

  • In Europe, digital media are it and the printing industry is going down, deep down.
  • About those who mentioned global warming, don't forget that the biggest source of paper are trees and killing them means big problems, with as global warming is one of the least
  • The areas where I come from (Middle East, Western Europe and the US, people don't like to read anymore, especially the young people (not one book!). Instead they are all in the Internet. They even forget the TV
  • Money. I pay now a very low price for an ad in a local news paper. In the Internet, the lowest rate I get is three times more expensive then the one in the local newspaper, but I reach millions, while the local news paper reaches only a couple of thousand ...

So you see, the printed press and media is on its way out and that is good. Now we have the digital press, news and media, which is exciting, because it is many times more complicated then it was before.

Wim
By Wim Vincken, Director, Zangville  | 04 19 2011 13:07:56 +0000
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Yes most certainly. Already the plethora of newspapers and the onslaight of the digital media has rendered the daily newspaper useless. With subscriptions and sales falling, most of the newspapers have online versions. Once payment gateways and delivery methods become more secure, then surely the no. of trees cut will come down drastically.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 18 2011 06:50:53 +0000
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I agree, but still many people prefer reading news on newspapers/articles rather than searching it online...
By Harshada Pathak, Software Developer, CMC Limited  | 03 17 2011 12:29:08 +0000
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yes definitely.Nobody in daily usage making use of print version. People are surfing each and everything online like news,job,purchase of product etc.
By Manish Badarkhe, sr. software engineer, L&T infotech ltd  | 03 16 2011 14:45:14 +0000
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Definitely "yes" because everyone always gets updated with whatever happening around the globe within moments. It keeps the person well prepared for the situations that may occur in the future. Not only this, it also saves money and time.
By Atluri Manmohan, Executive Business Promotions, Globarena Technologies Pvt. Ltd.  | 03 16 2011 13:02:42 +0000
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Yes, online media is a better idea as it reduces dependence on paper, bec of which we can save our forests.
By neha singh, Content Editor, Avestia Corp  | 03 16 2011 12:33:40 +0000
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Ruchi may not be. Since every thing we use causes global warming hence everything has to be used judiciously. The use of news print in near future will not dip down in India hence we are back to square one.
By Rathin Deb, Freelance Retail Consultant  | 03 18 2011 09:41:25 +0000
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It may true, Ruchi, but could you please tell us the source from where did you

get this news?

Because print media is still a strong player for advertising.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 18 2011 08:20:30 +0000
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I agree with Ruchi,there will be very little effect on global warming.But the fact is fact,DIG MEDIA is scoring over Print Media.  
By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 03 17 2011 03:39:41 +0000
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i agree to ruchi ji
By Dr.Narendra Bahadur Singh, Sr REPORTER, TRIGUT HINDI DANIK NEWS PAPER  | 03 16 2011 18:37:25 +0000
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No, never. If you will analyse since 2 years, print versin is increasing as well as social-digi also increasing. Last 6 month, divya bhaskar has launched many edition, hindustan times, etc. even though readership is also increasing just last IRS Q4. If you will kerala, west bengol, you will see big consumtion of news paper, magazine etc. Today's media-ad agency are using 360 degree marketing communication. It may be possible that growth of print media is less but consumption and readership wise is high.......
By Virag Shah, Confidential  | 03 16 2011 13:13:22 +0000
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I support Ruchi. Additionally e-waste is also harmful to our environment. Descreasing prices in ele. devices and improvements in technology increases use of ele. devices which in turn increases e-waste on our earth.
By Amit Maniar, Jr. Software Engineer, Elitecore Technologies  | 03 16 2011 13:09:59 +0000
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