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Online PR V/S Online marketing

Created by : Vijay Gunasekaran, Project Manager, HP  | 11 15 2008 08:25:02 +0000
Industry : InternetFunctional Area : Communication(Sales & Marketing)
Keywords : Marketing ONLINE ONLINE Marketing V/S Pr ONLINE Pr
Activity:  482 views;  last activity : 07 06 2010 20:18:09 +0000
What will people prefer Online PR or Online marketing?
  
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Online PR Vs Online marketing
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In the marketing world for years the contradiction was between advertising and public relations.  Now this is the time of Internet marketing.  Many people or marketers say that Internet marketing or the inappropriately named online PR is the only tool they need, the only tool they’ll use.

Is the PR is the only way to go, but why?  Why limit yourself to one form on marketing.  The truly smart marketers and business experts develop a strategic, multi--faceted technique.  Internet marketing can spread the word though blogging, social networking and effective SEO

Effective PR more than ever is the most legitimizing and validating form of marketing.  Through it you become the news; you are the story.  Your online marketing can help develop media stories and your media coverage can direct viewers, readers and listeners to your websites, blogs, landing pages, social network sites, etc.  Think of the true marketing juggernaut you can create if you strategically combined the two.

And personally I consider PR as a part of online marketing strategy.
References :

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results


By Amit Kumar Mishra, Project Manager, ViS  02 20 2009 14:27:10 +0000
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Online PR has displaced online marketing. In literary sense they both stand out in their own benefits. But Online PR is something that gives boost even to online marketing.
By Suhas Goel, Consultant, Corporate Alliances, Events & Promotions, Cox & Kings P. Ltd.  | 01 31 2009 11:18:12 +0000
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From my point of view I would prefer online PR. The best example is of blog creation. People will prefer reading a blog as they would pay their attention as to what one has to say regarding a particular subject.
By Vijay Gunasekaran, Project Manager, HP  | 11 15 2008 08:25:02 +0000
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online mktng holds an upperhand as its the prime requisite above all
By Abhinandan Pandey, Research Associate/Analyst, Indian Institute of Management (IIM), Ahmedabad  | 08 10 2009 15:25:23 +0000
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Marketing whether online or traditional has never been only about forging relations. Online marketing involves a gamut of things beginning from social media networking, seo, PR, email marketing, blogging etc. When you talk about Online PR you are talking one part of online marketing which is done through social media sites.
By Bithika Bhatnagar Trivedi, Project Manager, None  | 05 05 2009 10:16:40 +0000
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True.PR is an extension of marketing and is not a strategy in isolation. Online or otherwise PR has to contribute to revenue generation at the end of the day. Online PR should ideally be a part of your overall online marketing strategy.
References :

It’s a fact and not a dream anymore that we are living through an economic recession. In the last recession, online spending cratered along with the rest of the advertising industry. But since interactive marketing programs are now fueled by measurable results


By Aditi Upadhyay, Sales/BD Manager, PlanForMe  | 02 23 2009 17:24:11 +0000
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Wisdom says you need a bucket and a rope (online marketing) to draw water from the well, the pulley (online PR) just makes your work easier, but you can always do without the pulley but not the bucket.

That is why i favor internet marketing. Online PR is just a tool under the larger umbrella of online marketing.

In Internet marketing the message is designed to drive sales or directly increase revenue in some way. For example, the marketing message of a large online holiday package dealer might be that they can offer the largest selection and cheapest prices because of their good network

In online PR the message isn’t designed to be directly promotional. PR messages can vary from showing that a company cares about a specific cause to news messages put out by the company. Its generic in nature.

Good topic Vijay !

Cheers !
References :
What is corporate website…….continued here In my last post i discussed what is a corporate website & how organization loose there brand value through them . This post is all about regaining the lost ground. After all your website is your important brand touch point which you need to enhance your

By Suhel Khan, General Manager- Global Sales & Marketing, CDN Solutions Group  | 02 21 2009 11:37:15 +0000
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yes creating a blog is the most simple / easy thing to do,  is that the end or start ??

Currently there are some hundreds n thousands of bogs but who & how many read it ? is the out come fullfilled by just creating it. how long does one update it and use it to connect with TG.

most of them use blog as a shortcut for cos who dont what to create a website or dont have guts to face the users using their own websites - cos blog is just a app enabling 2 way communication open to public.

Overall as marketing person I dont think its a choose between marketing or PR. A true mktg person will have both, in different % .. depending on what the objective / problem is.

 

 

 
By Sandeep walvekar, Head online marketing zapak  | 02 04 2009 08:04:15 +0000
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While online marketing gives more exposure to people in terms of various products and services which they are not aware of.
By Vivek Panwar, Project Lead, Unisys  | 11 15 2008 09:26:55 +0000
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