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Topic : The future of Social shopping...
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Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 07 29 2011 04:07:30 +0000
Industry : Consumer DurablesFunctional Area : Business Models(Strategy & Execution)
Activity:  1160 views;  last activity : 04 25 2012 05:01:15 +0000

Indians are yet to explore a lot in internet world. While we get everything we want from stores near our homes but shopping from home is a different experience. I have seen that finding a product online in india is a bit difficult and it take slesser time to go to the market and buy the product than searching it on net. do you think online market in India is limited and needs to evolve or sticking to traditional go to the market concept works better for you?

 
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Online market should evolve Vs Go to the market concept
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Sometimes it good to order online and if we ahve sufficient and easily available options we would definitely look it. Like I love to go to the market and find the book I want to read and buy it hen but I was happy to find few books on flickart and buy them on discount with COD concept and perect delivery timing.


By Purvi Ghosh, Marketing analyst, Percept Advertising  07 29 2011 04:07:30 +0000
 
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I buy from Market after searching Online Prices & Features


By AJAY KHAITAN, SCIENTIST, R&D WORLD  09 04 2011 12:24:59 +0000
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Most of the time Online shopping is convenient,time saving and money saving method. In India, its not much popular but I hope once people cm across with it they start online shopping.
By MANISHA MANSATA, Software Specialist, eCinicalworks  | 04 25 2012 05:01:14 +0000
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Well Said Mr. Kanarayan. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com/requestfordemo.html (FREE DEMO).
By Anna George, Web Analyst, NichePro Consulting LLC  | 04 24 2012 05:27:04 +0000
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Online shopping for a country like India is the proof of revolution in the field of IT in this country. It is not less than a gift of IT o those who don`t have much time and they can`t waste their precious hours in the market and prefer to spend those hours with their friends, relatives and family.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 10 07 2011 16:45:28 +0000
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Online shopping is an excellent method which integrates technology with common man. Every person in India go out to buy purchase items. Online shopping gives you the facility to purchase the same item sitting at home at a lower price, still people have not made the best use of this technology yet. In India people like to see and the product before buying, that gives them more faith on that product. That is the major reason why online shopping has not been a great success in India so far. Whereas in countries like US and UK, people are broadminded and they very well make use of the e-commerce technology. They know that they can get the same item found in market for much cheaper price if they buy it online. Also get the product delivered at their home, thereby saving the time of travel and utilizing it for several other purposes. In India, people have to be made aware of the advantages of using e-commerce technology. And the best part is that you cannot find any disadvantages of this technology if you shop online from a reliable portal like E-Bay, Nichesuite, Amazon etc. Regards, Anna George. Nichepro Technologies. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 10 07 2011 05:07:59 +0000
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As far as online marketing is concerned I think it is a mile_stone in the success story of IT. it has made our life comfortable by saving our precious time.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 10 06 2011 18:11:56 +0000
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developing country like India online marketing need to evolve. online marketing saves time and energy and provides the detailed information (see this video: http://www.youtube.com/watch?v=jDi0FNcaock&feature=player_embedded)


By ricky P, SMM exeutive,  | 09 16 2011 10:40:25 +0000
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It has a long way to evolve .but whatever it is there we are feeling the ill effects as seen in online trading of fruts and vegetables where the middle men enjoy and control prices
By sheriff r mohideen, General Manager -Technical, Origin Foods Limited  | 09 15 2011 06:11:49 +0000
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Yes, online shopping is still not so popular in India. Most of the consumers are still stick on the traditional shopping.Because marketers make their sites so typical which is not understand by a normal person..Marketers need to understand the behavior of the Indian consumers and act accordingly.
By Suman Kumari, MBA/PGDM student, Banasthali University  | 09 14 2011 13:59:55 +0000
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online shopping may saves our time but in real market u can check wid variety that which 1 suits u better.
By subhajit baral, MBA/PGDM student, brmimit  | 09 14 2011 08:21:09 +0000
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I think this is a best way 4 shopping in the busy life nd 4 saving the time.but it is best only in the case of the branded things.
By prachijindal , Pursuing MBA in Aviation management, Banasthali university  | 09 10 2011 13:19:34 +0000
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India has a formatted retailing concept. People like to go to malls or shop around. The online shopping will not work unless the product is exotic or not available off-the-shelf. So you can see that while tickets - airline / railway and buses, are availed online, product purchases are made physically.
By AMISH , Admin/Facilities Manager, VKVC  | 09 10 2011 12:10:30 +0000
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I support your views & I prefer to order some items by on-line as there is good discount offers are there.

Thanks for referral, Purvi.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 09 03 2011 11:15:10 +0000
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It is the growing trend, online shopping basically saves your time and energy. most of trusted companies like ebay, amazon,nichesuite (http://apps.facebook.com/shopwithnichesuite/?ref=ts)  are  providing online shopping. there are fake companies also but customer should know about the company and go for online shopping.


By harry P, SMM specialist, nichesuite  | 08 29 2011 12:49:03 +0000
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rita.2maxwell@yahoo.co.uk hi My name is Rita never married. l saw your profile today and after going through it many times (toostep.com) then l made up my mind to contact you as my friend. so l want you to write back to me through my email address so that l will give you my picture and for you to know who l am. (rita.2maxwell@yahoo.co.uk) l hope to see your mail ok. lt is from me, miss Rita
By babyrita , B.B.A student, maxwell  | 08 20 2011 14:34:40 +0000
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The online market is already very good , and people who don't make use of it are , should I say , not well-informed.

I will take only one example of books.

Most of us buy at least a few books in a year , either fiction or non-fiction or both. When you buy books from physical stores like Landmark or Crossword or any other reputed book-seller , the maximum discount you can expect , if any , is 5 %. During any sale , you may get higher discounts , but these come only once or twice a year.

Compare this with online bookstores - you have a variety of more than a dozen online bookstores - bookadda , flipkart , coinjoos , indiaplaza , infibeam ,.. the list goes on and on. All of them offer discounts ranging from 25 % to 75 % !

Not only that , the web offers you a means of comparing prices across bookstores - there are two websites www.indiabookstore.net , isbn.net.in

These will tell you the online bookstore which gives you the cheapest rates for any book - you can search by book title , author or ISBN.

My experience with these websites has been wonderful ; books are delivered as ordered , in time , and in brand-new condition.

I will never again shop for books , by going to a physical store.

The same applies to every other item you may need - there are online shops for everything , from rakhis to textiles to vegetables !


By K. NARAYAN, None, None  | 08 01 2011 03:36:06 +0000
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When the online market is evolving its demerits will vanish. When it is established we can have a foolproof system. In India it should be regulated by a Government agent.
By Muralidharan Ramakumar, MBA Student  | 07 30 2011 02:42:59 +0000
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With the increase of internet usage the on line market will not only evolve but will grow very rapidly. If I may say we have a nature to copy others and if some body has one internet connection I should also have it and some body is buying through then why cant I buy?

This mentality will grow leaps and bound in times to come.


By Rathin Deb, Freelance Retail Consultant  | 07 29 2011 13:34:21 +0000
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Eventually we all are moving towards online world where a host of transaction whether shopping , banking , education or travel booking will head for, shopping oer se can not be excluded
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 07 29 2011 08:08:16 +0000
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Prefer Go to Market anyday
By Eng. Aziz Tariq, SBU/Profit Center Head, Manazel Al Ain Mercure  | 10 06 2011 20:36:26 +0000
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According to my view Because of our state administration system  so many malpractices are happening,specially during the  product  purchases need some tangibility, here again seeing in own eyes with the tangible touch   the psychological satisfaction will give more effect.also this will counts a lot, specially for shopping goods and Electronics base products ,  


By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 08 10 2011 12:14:34 +0000
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Prefer Go to Market anyday!! All the reasons have been specified by my colleagues here!!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 08 06 2011 09:09:18 +0000
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Basically it has to do with individual choices. Given the indian penchant for bargaining and feeling the products themselves or going through a plethora of choices, online shopping will naver take of as it has in the west. In the west people are more lazy and hardly bother about value for money deals or for looking at products themselves, hence it is a success there. Also prices are a big issue in india, i have seen many online marketers charging very high prices or not backing up with proper after sales service. When confronted with bad quality, they are not willing to take back the goods. Online marketing involves a lot of honesty with your customer and unless this is practised by our business houses, it will not take of in a big way.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 08 06 2011 07:49:31 +0000
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I think slowly it is catching up in our country but yes no comparison to gng to market and shop as we see the real thing.
By anuradha , Education Coordinator, A to Z Technologies  | 08 03 2011 04:40:50 +0000
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It seems honesty is not our cup of tea in business dealings. As Mr. Pi is pointed out, there is no guarantee that you will get the product what you opted for. Easy money is our concept.
By Srinivas suravajhala, Asst. Manager.  | 08 01 2011 11:58:30 +0000
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I would certainly like to go to the market. Why would I want to buy something Online. The factor of tangibility is missing when I want to purchase something online. Let us say a person X bought a new copy of a novel on some www.xxbx.com. What are the chances that the book will be in good condition when Mr. X receives it. I have a friend of mine who recently bought a brand new iphone 4 on the internet. When the parcel reached him, he only found the charger and the mobile phone cover inside the box while the phone is missing. We can not blame Iphone for this. They maintain excellent product quality. In fact it hardly matters whom we blame. The web site agreed to ship another phone for him but the damage is done.. the shipment is lost, delayed... Is it a good experience? I am sure a lot of us would have tried to buy something or the other on line.. and I wonder how many from that big bunch have had good or awesome experiences of online shopping. I am not suggesting that we must totally avoid shopping on line.. But, I definitely wonder why we can not go visit the nearest mall to buy something. Thank you, Krishna Dutta
By V B Sree Krishna Dutta, Content publishing, Deloitte Touche Tohmatsu  | 07 29 2011 07:18:59 +0000
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Outside India, online shopping is normal.  In India many people are reluctant to buy online because of credit card fraud. Another reason is what MS_Pi is talking about. One person I know had his entire account balance wiped out because somebody was able to steal his card while he made an online purchase. Another person who bought some stuff online was not only cheated with a duplicate item but somebody used his card to withdraw 10,000 rupees. So, as long as online theft of credit card and debit card is taken seriously by law enforcement agencies in India, it is good to buy from the market.


By Munshi Ramchand, Retired  | 07 29 2011 07:08:44 +0000
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What you see is what you don't get in online shopping in India, Purvi. As Mr. Pi pointed out, a number of instances one can list out!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 07 29 2011 06:29:45 +0000
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My friend ordered for a "Branded' watch online. What he received is an cheap, duplicate watch. Best way is to go the market, feel it and buy it. Thanks for the referral Purvi.
By MS_Pi , Top Management, Confidential  | 07 29 2011 06:24:19 +0000
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my experience is not very good on 'on line shopping" you can not check the quality and other physical features and also trials. also it is a time consuming exercise.
By Onkar Datt Sharma, Manager (Technical), Retired  | 07 29 2011 05:57:07 +0000
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