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Marketing & Branding

 

Online streaming of matches a big hit..........

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 02 23 2011 08:01:21 +0000
Industry : Radio, TV & FilmsFunctional Area : Sports(Personal Interests)
Keywords : online streaming online streaming of cricket world cup matches online viewing of cricket matches watch world cup online espn star sports
Activity:  136 views;  last activity : 02 26 2011 05:11:58 +0000

Online streaming of the ongoing cricket World Cup is proving to be a hit among netizens, with the website of the broadcaster ESPN Star Sports (ESS) registering over one million viewers in the India-Bangladesh opening match.  The web streaming has already attracted an incredible one million plus unique video viewers so far.  

The online medium is thus turning to be a lucrative advertising platform for many brands and companies, such as Happydent chewing gum, Samsung Galaxy Tab, Hindustan Unilever, 22bestdeals.com, Spicejet, Old Spice, and Mc Dowell's.

What do you think people, Will this create more value for Advertisers in this medium?

  
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No, it will not....  however, online media can deliver a lot more provided the infrastructure issues are addressed.  In India since the Internet bandwidth is very low which restricts user experience, even brands are not able to draw maximum mileage.  People are right now just experimenting and the companies are paying very little as compared to TV advertising to be on a digital platform.
By Purvi Ghosh, Marketing analyst, Percept Advertising  02 23 2011 08:01:21 +0000
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Thanks Purvi for Invite. It is very useful for those who are in office and want to keep updated with the latest score. Also if there is an important wicket or big hit or some other spectacular events to be watched then sitting at his/her place he can see the live streaming... Also, during lunch/break time also one can see the live streaming,just may be cricket or any other big matches
By Dhawal , IT Consultant, Electro Industries  | 02 24 2011 12:32:40 +0000
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Still online require mor effectiveness , i totally agree with Ms.Purvi, it is growing very slowly, it will difinetly benefit for viewrs but very less for advertisers. Still advertisers are not getting effective feedback through online.... Thanks Ms.Purvi for referel
By Virag Shah, Confidential  | 02 26 2011 05:09:14 +0000
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Yes the size will grow but slowly for digital marketing. the reasons has already been mentioned by you Puravi.
By Rathin Deb, Freelance Retail Consultant  | 02 24 2011 10:17:10 +0000
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It can't generate the exitement but can only keep informed about the status.
By ranjan chakraborty, F&B Manager, switz food pvt ltd  | 02 23 2011 15:11:46 +0000
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It will not help @ great extent.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 23 2011 13:14:04 +0000
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