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Open Innovation: will this be the next step?

Created by : Rajender Malhotra, Sales/BD Manager, IBM  | 09 30 2008 08:09:43 +0000
Industry : IT ServicesFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : Innovation Social Media Step Next Open Web 2.0 Technology
Activity:  430 views;  last activity : 07 06 2010 20:18:09 +0000
Innovation has always been a proprietary activity conducted largely inside the organization in a series of closely managed steps.companies also hopeful in getting their customers into the act of co-creating and co-innovating.  If a company could use technology to link these outsiders into its development projects (think social media, Web 2.0 technologies), they may come up with better ideas faster. Its one way to manage talent right? what do you say?
  
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The crucial question is : Who participates in the open innovation initiative.  If it is a customer, his contribution will come anyway during the process of understanding his needs.  If the collaboration occurs amongst like minded persons but with different (yet suitable) skill sets, open innovation will be useful. 

In Chess, we say that the audience will always have a better board sight.  They spot moves much more quickly than the player!  That is because they are not bogged down by the result!!

A human being develops activity circuits involving different parts of the body.  It is his/her endevour to improvise continuously.  There occurs certain changes in his body when he is onto an activity continuously over a period of time.  These make it easy for him to understand the picture far more quickly than others.  He is the best person therefore to innovate. 

On the other hand, when the task is divided into convenient modules, many people may show strengths to innovate.  Then a collaborative approach is more appropriate.

Further, if a product requires customisation, the person customizing the product is a crucial link to seek collaboration in innovations.  He is in the middle of both the product developer and the user.  He contributes best towards innovation.

Finally, an enlightened user will also contribute significantly. 

Therefore, there is no single approach towards open innovation.  If open innovation should make headway in a corporate environment, all the above needs to be considered, before throwing open the product idea to open innovation.  Select products and services should be the target for open innovation and some are not.


By SR Sham Sunder, CEO/MD/Director Technoaid  | 10 10 2008 12:33:34 +0000
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If the product needs to be improved, made more user friendly then customers have better insight on what they want.  They will definitely help in design improvement of the product.  That’s where co-creation and open innovation can be exploited. Many researches, tests and surveys point to the fact that non-experts or ‘crowd’ in general fail to think radically different. To think ‘outside of the box’ we need experts. Bottom line is if the idea is evolutionary, then crowd sourcing is just fine. If the idea is revolutionary then expert sourcing is a must.
By Rajender Malhotra, Sales/BD Manager, IBM  | 09 30 2008 08:09:43 +0000
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Rajender i am not arguing that open innovation is a good idea, it is But in reality it has limitations. Do customers know what the next radical solution is going to be? Do you think open innovation using collaboration technology would have enabled Ford or any other car company to build and develop an automobile? It’s very difficult for the customers to envision a solution. Remember they also need to know the constraints that exist around technology and environment to design and innovate a product.
By Sanjiv Bhakat, Sales/BD Manager, Accenture  | 09 30 2008 08:51:43 +0000
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