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Topic : Changing market trends
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Created by : moupriya sengupta, MBA/PGDM fresher, ptu  | 05 01 2011 14:23:08 +0000
Activity:  693 views;  last activity : 03 30 2012 05:14:08 +0000
 
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mall marketing Vs internet marketing
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of course mall marketing,in India still look and feel matters....rather i would say it varies from product to product and off course is also a factor.
By subrata kumar, BD Manager, Unitech Wireless  05 03 2011 09:57:35 +0000
 
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As Abhijit said malls are not everywhere but mails do reach evreywhere. but still it depends on the purpose of advertisement.
By Namrata Pathak, Accounts Manager, American Express  05 02 2011 08:58:48 +0000
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It is both. People visit both malls as well as internet. Marketing is thro the all available avenues to reach target audience.
By Cyril S M, General Manager & Head - Marketing - High Mast, Bajaj Electricals Limited  | 01 15 2012 13:32:21 +0000
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I think people are comfortable with mall marketing, there are many reasons for this: the first is; even today people are not very familiar with internet. Most of the people in India even don`t know what Internet is. The second reason is that you can take the product in your hand before actually buying it. It gives more satisfaction to everyone whether they are comfortable with technology or a layman.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 01 13 2012 11:30:23 +0000
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I think people still believe in gng to shops or malls to purchase anything as u see the real thing in your hand before u buy anything.
By anuradha , NECC Ltd.  | 01 12 2012 16:59:33 +0000
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By AJAY KUMAR KHAITAN, Consultant  | 07 14 2011 08:13:11 +0000
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Anyday Mall Marketing. there are various reasons for that.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 05 11 2011 06:56:12 +0000
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People will be comfortable with Mall Marketing. Internet Marketing will reach only the people who will be having the net facility. There is no Gauranty it will go to their in Box. Maximum number of marketing mails will go to spam box. When Consumer buy the product/spend money to buy the product he should know about the details of particular product.
By Shankar , Recruitment, Pace  | 05 09 2011 12:34:23 +0000
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I belive in mall marketing. it is so because in mall many person come to buy the product and take the services who does not know the Internet handling so that people are more comfortable in mall marketing than Internet marketing.
By KARUNAKAR SHUKLKA, Financial Analyst, TechBooks International  | 05 09 2011 05:38:44 +0000
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Hello Moupriya S, Yes, i Agree with Mall Marketing. It is very easy to promote your product and the result will be faster. Of course here you should spend the required advertisement expenditure. K Rajagopalan.
By Rajagopalan Krishnamoorthy, B.A student  | 05 03 2011 12:31:13 +0000
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Internet marketing is yet to penetrate and is not yet widely accessed by the milieu of the population.  The picture of the product shown on the net may differ from the actual product and the purchaser has no remedy as of now.  In a mall one actually sees the product, feels it and then makes a purchase and one has ready access to the mall in case of any grivance.


By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 05 02 2011 14:51:46 +0000
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what i s right?
By moupriya sengupta, MBA/PGDM fresher, ptu  | 05 01 2011 14:23:08 +0000
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Mall Marketing is not a marketing activity, it is a sales activity. Internet marketing is a marketing activity which indirectly leads to sales and a huge turnover. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 03 30 2012 05:14:08 +0000
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right


By puneet , Manager Admin  | 05 03 2011 07:31:52 +0000
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I believe majority of people visiting malls for shopping purpose only, do check the internet first to catch the best deals available. So i believe internet marketting is better option in todays busy life. Thanks Miss Pandey for sharing.
By Rohit Thakur, Electrical Engineer-Industrial, Quality Engineering and Software Technologies  | 05 03 2011 04:47:45 +0000
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I support this side.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 05 02 2011 18:52:38 +0000
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Guess in country like india looking on to demographic and other factors both have a place , guess Malls are more city centric so are internet(thanks to poor penetration and logistic)
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 05 02 2011 14:35:07 +0000
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I think the key point is to be unobtrusive - generate interest and 'pull' people to the product rather than impose the message on them. Some form of Internet marketing, unsolicited emails for one, can put people off, indeed. However, the more subtle mechanics, like Opt-in emails, downloadable white papers, search engine marketing target people who are interested and hence will have better response. Mall marketing may depend upon grabbing people who can't say no, is a very obtrusive form of sales, and is bound to have far limited outcome.
By Supriyo Chaudhuri, Chief Academic Officer, London School of Accountancy & Management  | 05 02 2011 10:29:26 +0000
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Yes, people are comfortable with mail marketing. I support your views, Namrata.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 05 02 2011 09:29:14 +0000
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Malls are not everywhere. Reach of internet is global.Careful planning of promotion on internet can result in better marketing.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 05 01 2011 15:41:50 +0000
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