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Pharma Industry should concentrate more on OTC branding

Created by : Ujjwal Pande, Business Executive, Pulse Pharmaceuticals Pvt. Ltd  | 01 01 2011 14:06:04 +0000
Keywords : pharma industry should concentrate more on otc branding
Activity:  266 views;  last activity : 01 11 2011 14:18:58 +0000
 
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Should emphasize more as there is wide scope.. Vs Should follow the tradational practices..
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I agree on this....pharma companies should try out some innovative techniques to build brand recognition.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  01 04 2011 09:09:58 +0000
 
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I do not think that Pharma-product's Branding will yield the expected results. Because, unlike other products branding, the application may not be universal. Mean to say a Brand doing well in particular region / country may not do so , in other Parts. Where to say that Brand may fail. Because the product does have impact on the geographical location / the type of application.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  01 07 2011 08:35:08 +0000
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I agree with you Meena on your point of view. Those products will go under OTC category.
By Rathin Deb, Freelance Retail Consultant  | 01 11 2011 14:18:58 +0000
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with present trend of specialization it is must to build brands.
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 01 04 2011 13:55:52 +0000
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I too agree with you sir.
By Sairam. M, System Administrator  | 01 04 2011 12:47:15 +0000
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I do agree with Mr. Gupta, as far as OTC products of drug industries are concerned it has to be as per drug law but as most of the Pharmacy co. promote and educate Doctors about there drugs, They can educate and compare  about there main composition of selective drugs to their consumers also which they do by sticking  posters at doctors chambers or  in drug shops which can be done through electronic media.


By SANKHA SUBHRA DUTTA, AREA SALES EXECUTIVE, NILKAMAL LTD  | 01 04 2011 11:51:48 +0000
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In fact OTC branding is possible only for a few products in Pharma industry. That is because for the management of any serious problem, other than cold, cough etc, you need some specific drugs. These drugs, as per Drug Act, can not be sold without prescription of a registered medical practitioner. Though in our country these drugs are available without any prescriptions. And as per the rule this an offence. Thus, OTC branding will be of little success as far as Pharma industry is concern.
By Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 01 04 2011 11:18:55 +0000
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As compare to FMCG there are few brands positioned as OTC brands and still there is lot of scope in the market bcoz industry is growing..
By Ujjwal Pande, Business Executive, Pulse Pharmaceuticals Pvt. Ltd  | 01 01 2011 14:06:04 +0000
Argue for "Should emphasize more as there is wide scope.."
Argue for "Should follow the tradational practices.."
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