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Pharmaceuticals Advertising

Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 10 14 2008 17:28:34 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : Advertising Pharmaceuticals PHARMA
Activity:  681 views;  last activity : 07 14 2011 08:06:48 +0000
Should drugs companies be allowed to advertise prescription drugs direct to the public?
  
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We should not attack drugs companies for making profits from their products, nor for encouraging patients to use them. Each new drug costs an average of $500m to produce and very few drugs that are researched ever make it to the market. Many of the complex cures being developed for diseases like cancer, HIV/AIDs, SARS and Avian ‘Flu will take decades to research; in the meantime drug companies require funding streams from other drugs to continue research.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  10 14 2008 17:28:34 +0000
 
Top Argument
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Patient's safety must be first. Prescription drugs itself mean that it must take under the guidance of qualified doctor. Advertising increase the expectation level from the products at each time, which leads to false promise. Advertising leads to self medication. This is very dangerous. However, pharmaceutical industry is one of the best performing industry in recession. They are making good profit from existing products. 
By Pravin Dhakane, Client Servicing/Key Account Manager, PATIENTINDIA.COM, SAIKOSOM SOLUTION  07 07 2009 12:20:33 +0000
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Parth Singh - U R RIGHT 100%

MASS ADVERTISING GIFT @ 50 P.

World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months.

A must for Advertising Agencies, Corporate Houses & FMCGs for Sales Promotion, Free Schemes, Mass Publicity & Brand Image Making.........

Sufficient Ad space available for the Advertisers Name, Logo & Message.

regards,
A K Khaitan, Mob: 9933115511
microwonder@gmail.com
By AJAY KUMAR KHAITAN, Consultant  | 07 14 2011 08:06:48 +0000
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according to the Drugs and magic remedies Act advertsiing of drugs is an offence. but how these are coming. advertising leads to self medication which should not be practiced by the people
By KRISHNA MOHAN CHILAKALA, M.Pharma student, CHALAPATHI INSTITUTE OF PHARMACEUTICAL SCIENCES  | 10 13 2010 15:47:33 +0000
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Advertising does not attempt to tell the truth, but to give a biased view of a product. Companies spend millions of dollars a year on advertising and would not do so unless there was a return. Prescription medicines are fundamentally complex and dangerous things, which is why they require a prescription by a qualified doctor. It is not helpful to have a patient who lacks the decade of medical training a GP has self-diagnosing on the basis of an advert.
By Arnab Sen, Media Planning, Mudra Communications  | 10 14 2008 17:32:36 +0000
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Advertising does not attempt to tell the truth, but to give a biased view of a product. Companies spend millions of dollars a year on advertising and would not do so unless there was a return. Prescription medicines are fundamentally complex and dangerous things, which is why they require a prescription by a qualified doctor. It is not helpful to have a patient who lacks the decade of medical training a GP has self-diagnosing on the basis of an advert.
By Chanakant Chougule, Media Planning, Mudra Communications  | 10 14 2008 17:32:32 +0000
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