Print media V/S Electronic media

electronic media is now the mostly wanted and used media.if the media is not existing we can suppose that the whole world is lost.

that's a head scratch-er. bo9th have equal reach towards people. almost equal but electronic media wins by a hair. Then again there are products related to agriculture for which print media is great.

Electronic media will have higher reach, but sometimes they confine to just one topic for several days like Big B is going to have Small B or Baba Ramdev & Anna, Cricket, Crime News etc. In every news there should be a good blend of all as sometimes people have less time, but then there are many news channels to watch. Internet by far is the best in electronic media but has limited reach.

this is the reason why electronic media rockz

Of course, it is electronic media, it spreads, registers and conveys the message and content more fast and clear than printing media, long way ahead of print media?

Very well said by you. I totally agree with you that electronic media is more appealing than print media. And its not that many people are not able to use electronic media. Majority population of India uses electronic gadgets whether it is a radio transister or hifi technology. 

And about print media as shahnawaz says mostly print media is been taken as a waste by many people...and atlast it is increasing garbage, it is somewhere responsible for cutting down of trees(Also Harmful for environment) and many more reasons...

Electronic media includes radio as well which people can access via mobiles. This radio available on mobiles singularly put the reach of electronic media leagues ahead of print media.

Regarding the experiential aspect of the media being used. electronic media is more appealing and there people experience it more deeply.

With regard to convenience, it is convenient to carry your radio device (whether mobile or your transistor) with you. Plus while driving in your car you would  listen to the radio rather than read the newspaper.

The electronic media (the TV, the radio, the Internet) are present in our lives at every juncture. You will listen to the radio while driving or travelling in bus/auto/taxi or while manning your shop/eatery/kitchen, you will use the Internet at work/cybercafe/home. And your evening will be filled with TV viewing. You will have to make time out separately for your reading so print media in terms of newspapers and magazines is obviously ineffective in its reach. Additionally, posters, banners and leaflets tend to be regarded as a major nuisance (contributing to garbage, dirtying walls, etc)

Print media is being challenged by its electronic counterpart. But there are several unique advantages that help both the mediums to create a niche place in the media industry.

Though print media is more capable than electronic media to deliver localized news that may interest city or district residents and allows reader to store away articles that be used any time in the future.

But electronic medium is a much more faster way of providing news to people. The standard of television news is deteriorating much faster that that of print media.

This is the reason I prefer electronic media over Print media because of its faster speed...

Electronic media which includes Radio, TV and Internet.

Electronic media reaches almost 250 million people in India 24X7... I agree that electronic media is a strong medium to advertise with.

ELECTRONIC MEDIA IS FOR EARLIEST ACTION

I agree to Mr. George's comment on the fact that we can recollect old tv commercials even now but news paper adds we cant since the impact created by electroinc media is more.   Electronic Media is something that gets people involved in what they see or watch. 

Mr Bhave makes an important point...you really can pick out the Target Group because the metrics of capturing audience viewership, etc is so well-defined in the electronic media. One can figure out the prime time viewing slot or the most popular programmes in TV, the website with the greater hits...but you can't point out with that level of accuracy the most popular and least popular articles, pictures and pages.

One cannot expect customers to cut out advertisements from the newspaper and store it...hence the shelf life argument does not hold.

The reach of Electronic media is obviously higher since a person doesn't have to be literate to read it. In India this would be a major issue. Let's examine the stats -- As per 2001 Census only 64.8 percent of Indians are literate. (The debate on whether this number is exagerrated would be quite interesting) These is an imbalance among men and women...75.3 percent men are literate and 53.7 percent women are literate. Obviously, print media is hindered in reaching out to a lot of people especially women.

Print media is also quite expensive if you think of parameters like Opportunity to See. If you have enough budgetary provision for a TV ad campaign in prime time, then using print would be terrible...because the cost per person influenced would be higher in TV. If you have several crores for branding a high-end item, there is no reason to choose print over TV.

Additionally, even if you could reach out to equal number of people with print at the same price, the audio visual medium is inherently more powerful at conveying a message (unless the creative agency lacks the necessary capability).

The answer is obvious: Electronic media is the choice to go for unless your budget only allows for a splash in print media.

I would like to know from Mr.Nitin that although electronic media is the most interactive one out of the two medias but don't you think so that in terms of reach... it is behind print media because still most of the people living in rural India do not have access to it so the only way for them to be aware of all the happenings around the world is through newspapers only.

It depends on which area you are in. In rural areas, where there is no technology, print is better, but for the urban areas, electronic media are the best. Print media was supposed to have died 10 years ago, but that has not happened. In terms of mobility and cost print media is better than electronic media. But in terms of speed, coverage and reliability, electronic media are the best.

Print media is having its own heritage. Good and interactive also but needs some skill like reading; in our country litracy level and multi language is the major hurdel. Now a days it becomes a weapon for political parties also. Difficult to recollect and store.

Electronic media is really good and quite interactive where person's all sense organs work; easy to recollect and store useful information.  

That's a commendable effort, Mr Jay Makwana! I submit that I don't have figures to support my argument. Simply because online activity is so intense, and the reach overwhelming. One just can't put down the figures, they change every fraction of a second. Yes, print media can be measured, even though it assumes that one publication is read by at least four. President Obama's e-campaign was fantastic, wasn't it??

More over with so many publications adopting e-media, obviously their reach has increased. There was a time, while visiting hill stations, the newspaper available was always a day old. Now, with a smart mobile anyone can keep abreast of the latest news, even access an e-paper. I regularly read Edmonton Sun. They might not even know, they have reached me and perhaps, many more. Thanks to print media, riding on the shoulders of e-media.

All those on the left will concede, to us who are on the right, that print media transitioned to e-publications for one simple and solid reason, reach. For e-media provides that capability, which print medial distribution methods cannot achieve. Newspaper is no longer essential, while attending the usual morning business, in the toilet. Laptop is the in thing, one can browse as many e-papers as desired. Edmonton Sun, anybody??

obviously maximum knowledge we aquire through our Eyes...that is why electronic media  has more impact than print media..............!

I support Aditya here. What we need to realise that we are in the world of results and they are needed fast. Electronic media has given us the comfort to watch, feel, understand and act on what is being shown.

I wish to state an example here;

The new LMN ad for a refreshing lime drink> I saw that ad and was so thoroughly soaked in it that I actually went out and had an LMN. Now what this has done is it has simplified my asking for a product by calling it as LMN which works for me and it has the quality of amazing you when you have it!

E media as rightly said by Aditya is not just limited to TV sets but also internet!

We are debating, which media will have higher reach.

I have news for you, Mr Yash Singh, kindly visit http://videovolunteers.org, people of rural areas are producing e-media. TV is not the only e-media.

Mr. Jay Makwana, I am supporting the argument based on some irrefutable facts, Let's take a look at some of those. The relevance of any media is based on it's content. The messages it contains and for whom. The messages are of various types and are addressed to sections across society. The messages can be news, events, promotions (ads), social issues, political, educational, notices, etc. The messages may be fictional or non-fictional and are conveyed thru media. I understand that we are talking about the reach, in terms of volume, of all kinds of messages, and not just advertisements.

Print media (publications on paper) is restricted, by nature, to the people who can read or understand the written language. That is the literate audience. That governs the print run.

E-media embraces all with visual and hearing capabilities, across geographical boundaries and language barriers. The medium can be radio, mobile, internet or tv. A.R Rahman's music is enjoyed across the globe.

The capabilities of each medium being different, so will be the achievements. The print media will always have a limited print run. With e-media there are no restirctions. Therefore e-media enjoys the benefit of reach.

Please note: E-media distribution = Radio, Tv, Web & Mobile. (in that order)

Print Media distribution = Paper, Cloth, Hoardings, Banners

ADVANTAGES OF E-MEDIA:-(not for a perticular electronic equipment)

quick response
saving time
reduce the cost of paper and ink
reduce working members
helpful in critical condition(mob)
way to connect with wide audience at a time
watch the "LIVE TELECATE" of other nations

DIS ADVANTAGES OF P-MEDIA:-

spending MORE TIME to E-MEDIA
using MORE WORKING MEMBERS to E-MEDIA
INCREASE the COST of paper and ink
GETTING LATE TO REACH THE PEOPLE
CAN NOT BE LIVE

Agreed, print media shelf life of advertisement is more, but in the shelf reserved for the kabadi. It depends on when the kabadiwala is called, once a month or once in three months. The life of e-media advertisement is short, 20,30,40 seconds, but what an impact, lingers in memory for a long, long time. Many people watch these advertisements, more than those who understand print. Nearly every dwelling in the slums have TV! and may use the print media to hold channa jor garam, but, definately not to read.

I appolozise for exceeding the limits. The sentence should have read " Would anyone wear ...".  We again seem to be deviating from the subject. The reach of a printed e-ticket, passport, etc is limited. If, again, there be no electricity, we'll move back into the past and chisel messages on stone, for printing machinery won't work on heated comments. Ok, not that far into the past, but to letter presses being manually operated. But, I am optimistic of witnessing the era of hydrogen cells, powering our functioning, during my lifetime. I also visualise a virtual person poping out of a sci -fi e-device and yelling at me, if I overstep my limitations in the future.

Practices go old and become obsolete. 17th century is ancient, everything to do with that time  is antique. Valuable, but antique. Would you use an old hammer typewriter today, except for pure the joy of it?? why don't you wear the clothing of the said year, instead of jeans???

If anybody wants to live in the past, it's their choice. In being able to explain print media to people who cannot understand the medium, depends upon communication capabilities. It may or may not be correct translation. But e-media can be understood, if projected properly, even across language barriers.

oops, not about

It's not about opposing anybody, it's  meant to be a healthy debate. It's about the perspective of people about the preffered media in the future.

Print media is static and slow, by the time it's printed & circulated it's outdated! e-media can provide real time updates.

Newspapers ads can be made interactive too --- Can you explain how you can make PRINT AD Interactive?

On the new edge of internet, its very easy to start your own BLOG & one can reach to millions just in cost of Internet charges (if you doing it from home!), thats the REACH of Eletronic Media (Now I'm coming to actual debate).

PRINT Media is Perishable - medium is very Momentary..

ELECTRONIC Media  - Information is Ever Lasting & Accessable at Wish and Will

On an average daily I watch TV for 1-2 hours; listen to FM while travelling to office & back- about 1 Hr; Use internet about 10-12 hrs..

where as my news paper reading ends mostly in One hour. 

Electronic media has got many tools and the most important tool is Internet, which is a boon for marketers. The cost is also not as high as print media. One can also have the live feedback about things in Electronic Media which is not possible in Print..

Electronic media.. To compare: I can recollect many of the old TV ads even now. But there is very little news paper ads that I remember now.

Frankly, I woudn't like print media to die either, as I like to read, and write as well. But e-media will be there anytime, anyplace and everytime. There was a time I would not have believed, that the local vegetable vendor, plumber, electrician, etc would own mobile phones. Today mobiles are great communication devices and may be connected to the web. They are capable of delivery of media in various formats, audio, video, text, graphics etc. Many of these guys may not be able to read, but they can sure listen to cricket updates, news and fm

Well, Mr Sinha, if you look at the question again it reads "Which WILL have higher reach ..." and it looks as if all the people who can read and understand what is written, will, at a certain point of time, afford their own pc's or laptops. Another factor is the prefered medium, the percentage of people, including those who cannot read, would prefer an A/V over print. There is an NGO "Video Volunteers" working in remote area's of Gujrat, promoting news, events, education, citizen rights via video. The producers of the said video's are the very people of those villages!

How many in that population count can READ?

How selflife is more? Pls xplain if possible.

Newspapers ads can be made interactive too --- Can you explain how you can make PRINT AD Interactive?

Yep. Strongly agreed. A newspaper teared off at end of the day, even one wants to keep it, will destroy its own. But a website- Just BOOKMARK it on your computer or SAVE page on your hard drive, that's all. Manage it using Folders, file names, Dates & use it after 100 years. Use RSS Feeds to know updates.

& after all that's why we are using this Website because this we can't do it on Printed material.