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Topic : Indian Media Industry
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Created by : Sasi Dash, Art Director/Sr Art Director, U TV  | 11 30 2008 14:44:09 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets)
Activity:  45752 views;  last activity : 03 25 2012 15:45:32 +0000
Which will have higher reach Print media or Electronic media?
 
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Print media Vs Electronic media
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Top Argument
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No one opposes the existence of e-media & its reach. But this is also a fact that print too is as much important. Like every era had its media, print had ruled from ages & will continue to rule(thts why there r still hordes of magazines, leaflets, brochures, pamphlets, comics, novels..). As for the e-media is concerned, ppl who r breathing their faith in it, hopefully it thrives bcoz u never know when they would have to turn back the pages.....!


By Smita M, Copywriter  04 28 2009 04:59:15 +0000
 
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Electronic media is not just TV anymore, its the internet as well!! Choice of channels, picking out the TG and focus on enticing the core consumers is the relic this type of media offers. Print has limited shelf value and if by chance you have an option of reading through what you want to, you will only do that and not deliberate over what is being advertised even if you are from the same field of profession!!

keeping the consumer glued with a sequence of images and enticing them is definitely more interesting than just stills.


By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  04 17 2009 05:57:32 +0000
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I think that electronic media has more clearty in terms of news and its able to give us current news....
By shaiki agarwal, MBA/PGDM student, siva sivani institute of management, secunderabad  | 01 09 2011 16:51:30 +0000
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Electronic media is for enjoyment and time pass.
By Biswajit Sarma, Project Manager - Construction of Raddison 5 Star Hotel, DS Group  | 01 09 2011 14:57:52 +0000
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better life


By satiesh , Client Servicing/Advertising Manager, Vikatan Group  | 04 10 2010 08:25:49 +0000
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print is more than effective ele media


By satiesh , Client Servicing/Advertising Manager, Vikatan Group  | 04 10 2010 08:25:10 +0000
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In foreign countries still Newspaper is there, so nothing to be worried for this media vehicle-Because the reach & feel of this vehicle is more authenticated than anyother medium.

Mass, Class & Target -all you can have through this medium.

Regarding Electronic-there is juggling in between adtime is so much, so the planner is taking only due to lesser cost than print sometime & also they don't want to convince to their client too. They also know that print has no option.


By Manoj C Kumar, Territory Manager, Raj Express  | 04 10 2010 08:12:17 +0000
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I hope the speculation of print media dyeing is not correct. Because Nobody kill the media vehicle. And it depends on the belief-that u r giving ad on TV, anyone who is watching tv is just skip the ad to see another channel. In these days the no. of channels increased so high, so u can't give the guarantee of viewership. Regarding print it's not like that-shelf value & after shelf value is there also.

Even in foreign countries digital market explored earlier, but the newspaper is also there. And for your connectivity to the mass PRINT has to be there. So many hinderences are there for TV-in metros flooded with channels & in urban powercuts & in rural it will take time.

So, PRINT has no option.


By Manoj C Kumar, Territory Manager, Raj Express  | 04 10 2010 08:03:04 +0000
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If u r one of those discerning ones If u b’live books r man’s best friend (print media is an extension of that). U would vote for print media. Beyond a point, electronic media including web, can get tiring.  


By Priya Varadan, Independent consultant, Self employed  | 12 26 2009 09:48:25 +0000
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The electronic media is good ithas all the function adventages but it does not have the convenent to all because the electonic media is much more costly thrn prient media. the importent thing in the printmedis is that you can carry it with you any were and read it any time it does not need electricity all time to read the newspaper you read and the epaper you read its totley different because it did not give the fill of tuching the paper the reading it again and again, ant time its easy to see the back page and the frount page easily but tis not true in the case of electronic media.


By Mohammadarif.A.Shaikh , Consultant, My Learning Centre (CALORX)  | 08 21 2009 05:48:23 +0000
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In my view, print media is relatively ahead than electronic media due to its cost and easy accessibility. Not everybody yet afford to have computers or other means to foster electronic media than print media. Lot many people are still below poverty line and here comes the exact role of print media.


By Kapil Sharma, Project Leader & Consultant, Outsource Partners International  | 06 30 2009 16:44:37 +0000
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I think Print media has higher reach than electronic media.

 


By Paresh.Khanchandani , FCD Business Manager, ExxonMobil Company India Private Ltd.  | 06 23 2009 06:55:54 +0000
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the fact that print reaches places and it not only reaches, it is discussed and the authenticity level is much more than electronic media. the rural india which is still holds the largest audience and mind you, this consumer is increasing its purchasing power year on year, print is preferred for sometime to come.

 


By sourabh sharma, Business Editor, seema sandesh  | 05 30 2009 05:39:06 +0000
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Smita Ji is absolutely right.I would also like to say that we need not compare the two forms of media as they both have their own significance.Even today also print media has not lost its importance after the huge rise of E-media....people do prefer to read newspapers and moreover where e-media is not reachable....newspapers is the sole option...I firmly believe that both can exist simultaneously and there is no need to give importance to one over other.


By Yash Singh, Coresspondent, Star  | 05 09 2009 09:18:13 +0000
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Some facts and figures about India's print Media for Mr. Aditya Ghare and other Media colleagues -  

 As per WAN reports 17 of the top 100 dailies are from India placed at No. 3 position after Japan & China. 6 Hindi papers appear in the list. In India the daily % reach in the household is 46%.

 India's newspaper market is worth US$ 1.9 Bn. (2004) with Ad Revenues at 56% and Circulation Revenues of 44%.- Ad Revenue Growth Projected at 8% & Circulation Revenues at 2.3% & Overall market to grow @ 5.8%. The C.A.G.R. for newspapers in India at 6.9% is the highest in Asia Pacific Regions which average at 2.7% only. USA, Canada and Europe lag far behind at 3.1, 2.7 & 2.1 % respectively. Only Indonesia matches with India’s growth rate.

 The total media industry size for 2004 as seen by Madison Comm. was $ 2.2 bn. & as per Lintas Media it was $ 3.0 bn. The Press Advertising share was estimated between 43~58% & for TV between 35~ 46%. In 2005, Press Advertising to drive overall ad market growth by growing @ 23%, while TV to grow @ 11.4% & Internet at 35% on a small base. Other media expected to grow @ 15%.

These figures have been taken from reports of 2005-2006 ...but I am sure the data is relevant in current scenario too...

 


By Jay Makwana, Media Development Manager, Times of Oman  | 04 28 2009 05:39:31 +0000
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Exactly..Print Media will remain important since all campaigns are not suitable for all E-Media whether it is Electronics, Internet, Radio or Mobile. The debate here is about reach of Print Media...Can any media planner ignore Print Media from all successful campaigns...No agency would take that risk...Check my next argument if someone still has the guts to take up the challenge..


By Jay Makwana, Media Development Manager, Times of Oman  | 04 28 2009 05:34:57 +0000
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Print ad can be made Interactive through Contests and schemes where a reader is encouraged to answer to the Questions or Comment on positive product features or express their views and opinions, calling on HelpLines etc...

 


By Jay Makwana, Media Development Manager, Times of Oman  | 04 27 2009 12:42:55 +0000
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I would say print media as there are many people in rural areas who even today can't afford TV so they have only access to newspapers.


By Yash Singh, Coresspondent, Star  | 04 27 2009 12:11:38 +0000
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Yes Mr. Aditya Ghare, If you wish to reach people in slums u may use Electronic Media..create impactful advertisements ...if they see the ad...but can u suggest one channel or any one program which they watch without missing ur ad which would come for 10/20/30 sec say twice or thrice a day...

Another important reason to choose Print medium is "City or Area specific promotions". TV ads would get more reach all over the country but it is not worth spending such a huge amount for a Business which is just limited to a city or a particular area in a city...for such local traders Print medium is the BEST.

Electronic Medium is no doubt useful to create long Impact but how long? With so many advertisements in between programs all viewers hate advertisements and there would be a time when people would record their programs on their hard disks (TATA SKY already offers this facility) so that they can just fast forward the ads and save their time...where as in case of newspapers readers also go through advertisements to find out what the special OFFERS from various marketing schemes are...

U are most welcome to counter attack every comment in favor of Print advertising...


By Jay Makwana, Media Development Manager, Times of Oman  | 04 25 2009 12:20:28 +0000
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Mr. Ghare, u seem to be a staunch supporter of electronic media, which is nothing wrong bcoz right now we too r using the same medium to have a simple healthy debate. But i feel u r going overboard by actually accusing print media of some sort of ancient era medium. If u suggest ppl to go wear the ancient clothes & stuff which is in itself some stupid idea, then can i ask u a question. Why the hell u have to get printed material all over, if e-medium is strong & easily accessible then why still manually printed documents r worth much more. even whn u fly, why the hell they want to see ur iternary in printed version, whn its already on the comp.likewise why u need a printed passport to go abroad whn all ur complete profile is accessible on a click of a button. So Mr. Ghare, we who support print media arent against the new wave of e-media, but its just our way of expressing nicesness abt something which will stay with us forever too. What will u do if no electricity, oh yes, refer our poor old print....no offence


By Smita M, Copywriter  | 04 25 2009 04:47:56 +0000
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i opt print media simply because it is more traditional and typical.e-media cannot be accessed by all but any written stuff may be read by all.even illiterates can be made to understand the contents without any difficulty.


By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 04 24 2009 14:21:11 +0000
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My dear friend, some comments are SAID for opposing other Professional's argument, thats reason its look like little away from Q itself. Ultimatly its falling in same circle.


By Bavin , Stratergic  | 04 24 2009 12:17:24 +0000
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But will it be there when they need it


By Suraj , Branch Manager/Regional Manager, Franchise India holding Ltd  | 04 22 2009 06:35:40 +0000
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Print can never die, its there when u need it , reach is more


By Suraj , Branch Manager/Regional Manager, Franchise India holding Ltd  | 04 22 2009 06:31:10 +0000
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IndiaPopulation: 1,147,995,904

According to http://www.worldstatesmen.org/India.htm



By Bavin , Stratergic  | 04 17 2009 07:06:05 +0000
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I support Print media because the print media is the right route to approach every body


By hari Prasad, Graphic/Web Designer, Garniche  | 04 17 2009 05:46:04 +0000
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even i think print media has a better reach than the electronic media, and still there are more number of newspaper readers in the country which is having so many different languages and all the languages having strong print media is an  example of the reach of print media than Electronic media....in print media is very cheap but has higher reach where as electronic media cost is high and so is the retention rate of the audience.


By Gargi Sinha, Senior Consultant, Hewitt Associates  | 04 09 2009 10:28:39 +0000
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I support print not bcoz it is cheap or available everywhere but bcoz reading a print material is like being part of the news. You anticipate the story thru ur own way without any glitches. Unlike electronic media where ppl are forced to understand topics thru other ppl lenses, print is something loyal. Either i can follow it or disown it. but atleast I m in charge. If the topic is relevant to current issue I can form my own comment without being made to follow. Its also nice to smell the newspaper and turn the pages manually. U can call it nostalgic!  


By Smita M, Copywriter  | 04 09 2009 07:32:50 +0000
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I would agree to Jay and Satish, Print media is cheap and has a greater shelf life than electronic media. Print media has a longer impact on reader, and he can keep it as a record with him. It is more flexible as compared to electeonic media in terms of cost as well as audience.


By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 04 07 2009 11:08:28 +0000
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The print media self life of the advtisement is more than the electronic media.


By satiesh , Client Servicing/Advertising Manager, Vikatan Group  | 02 25 2009 05:56:57 +0000
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Print media saves cost and is more effective...it can highlight more strengths about the products within available space...it is more flexible..u can spend depending upon ur budgets...Newspapers ads can be made interactive too...

Disadvantages of Electonic Media is that mostly viewers change the channel when Ad comes...and there are so many channels...which time and which channel would suit the product the most is difficult for advertisers with limited budgets...


By Jay Makwana, Media Development Manager, Times of Oman  | 02 14 2009 09:05:15 +0000
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By revenue it can never be guessed as to print has high reach or electronic it can also tell that electronic media is expensive in comparison.

By Smita Sahai, Creative, J Walter Thompson  | 11 30 2008 14:49:42 +0000
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This is the oldest media started in 17th century. People rely on it more than any other media. The reliability is high in this media.

By Sasi Dash, Art Director/Sr Art Director, U TV  | 11 30 2008 14:44:09 +0000
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electronic media is bttr thn print media , n intrnt came as revolution in E.M .... we use almost 5-10 hrs per dy rather thn any ppr sheat ... so thr is no comprsion in btween thm..
By Johny Frantic, Sales/BD Manager-Derivatives, Bizmax  | 03 25 2012 15:45:31 +0000
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electronic media is now the mostly wanted and used media.if the media is not existing we can suppose that the whole world is lost.


By Ganapathy Yogesh, 10th student, maharishi vidya mandir  | 07 15 2011 14:36:43 +0000
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that's a head scratch-er. bo9th have equal reach towards people. almost equal but electronic media wins by a hair. Then again there are products related to agriculture for which print media is great.


By Sama Asif, BD Manager, infonet softech  | 06 23 2011 16:39:06 +0000
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Electronic media will have higher reach, but sometimes they confine to just one topic for several days like Big B is going to have Small B or Baba Ramdev & Anna, Cricket, Crime News etc. In every news there should be a good blend of all as sometimes people have less time, but then there are many news channels to watch. Internet by far is the best in electronic media but has limited reach.


By Mohan Murari, Marketing Manager, Confidential  | 06 23 2011 08:18:00 +0000
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yes i agree that print media is distinct vary slowly and electronic media growing vary fastly now these day but print media is for every one who simply buy the newpaper of 2 rupee and read but electronic media is for some particular society which buy the tv ,internet and using it
By Sachin Yadav, B.Tech/B.E. student, K.M.Public School Bhiwani  | 06 23 2011 07:58:14 +0000
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this is the reason why electronic media rockz


By Shreekar Saripalli, Below 10th student, jhghdfjh  | 02 16 2011 13:34:34 +0000
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electronic media is a more advanced form of media. Introduces more revenues and job opportunities. Relatively a more innovative form of media. Thanks to motion pictures, animation etc. A variety of options available unlike print media. People can surf through different channels, site etc. Very appropriate for instant POLLS reviews of public. Works better for people with hearing and seeing disabilities. Can be reached faster and can be made LIVE.
By Shreekar Saripalli, Below 10th student, jhghdfjh  | 02 16 2011 13:31:22 +0000
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Electronic Media has a clear edge over print media even if ‘new media’(for eg. The Internet) is not included in it. Print media is more of a 'habit' with people and still caters to a sizeable population. But electronic media offers a lot of choice to the people, especially to the youth(GEN Y),the largest growing segment of our population and more importantly, has the ability to maintain the pace at which the preferences and demands of the Gen Y changes.The shrinking readership of the print publications perhaps is testimony to the changing media consumption pattern of the people today. Although I don’t see an immediate threat to the print media, more so because it is a centuries old media, yet I believe it definitely is not the media of the future. Moreover, electronic media is visually more appealing and more effective in not only conveying a message but by virtue of being a frequency medium,is also effective in registering it,thus ensuring high brand recall amongst viewers & potential customers. For the advertisers and advertising agencies,it provides exciting opportunities to experiment with new and innovative ideas which reduces the media's dependence on traditional source of revenue like selling Free Commercial Time (FCT), while broadening their horizons and opening up new avenues for generating revenues through 360 degrees promotional campaigns and by providing interactive business solutions. The lack of such scope for experimentation in Print Media would ultimately affect its revenues in a big way and might as well be the factor which decides its future. Add to it the new media (Internet, etc.) which too forms part of the electronic media today,I believe Electronic Media is The media of the future.
By Ashwin DJoshi, jjkjkkkjkjk, BMW  | 01 09 2011 10:30:09 +0000
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Electronic Media has a clear edge over print media even if ‘new media’(for eg. The Internet) is not included in it. Print media is more of a 'habit' with people and still caters to a sizeable population. But electronic media offers a lot of choice to the people, especially to the youth(GEN Y),the largest growing segment of our population and more importantly, has the ability to maintain the pace at which the preferences and demands of the Gen Y changes.The shrinking readership of the print publications perhaps is testimony to the changing media consumption pattern of the people today. Although I don’t see an immediate threat to the print media, more so because it is a centuries old media, yet I believe it definitely is not the media of the future. Moreover, electronic media is visually more appealing and more effective in not only conveying a message but by virtue of being a frequency medium,is also effective in registering it,thus ensuring high brand recall amongst viewers & potential customers. For the advertisers and advertising agencies,it provides exciting opportunities to experiment with new and innovative ideas which reduces the media's dependence on traditional source of revenue like selling Free Commercial Time (FCT), while broadening their horizons and opening up new avenues for generating revenues through 360 degrees promotional campaigns and by providing interactive business solutions. The lack of such scope for experimentation in Print Media would ultimately affect its revenues in a big way and might as well be the factor which decides its future. Add to it the new media (Internet, etc.) which too forms part of the electronic media today,I believe Electronic Media is The media of the future.
By Sanjay Kumar Ghoshal, Sr. Branch Manager  | 04 11 2010 14:57:42 +0000
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Of course, it is electronic media, it spreads, registers and conveys the message and content more fast and clear than printing media, long way ahead of print media?


By Dr. S.Pruthviraja pande, Visiting Professor, Bangalore/Ravenshaw University  | 12 26 2009 06:48:32 +0000
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Very well said by you. I totally agree with you that electronic media is more appealing than print media. And its not that many people are not able to use electronic media. Majority population of India uses electronic gadgets whether it is a radio transister or hifi technology. 

And about print media as shahnawaz says mostly print media is been taken as a waste by many people...and atlast it is increasing garbage, it is somewhere responsible for cutting down of trees(Also Harmful for environment) and many more reasons...

 


By Anuj Rajpurohit, Business Development, Neesa Technologies P. Ltd.  | 08 22 2009 17:18:34 +0000
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Electronic media includes radio as well which people can access via mobiles. This radio available on mobiles singularly put the reach of electronic media leagues ahead of print media.

 

Regarding the experiential aspect of the media being used. electronic media is more appealing and there people experience it more deeply.

 

With regard to convenience, it is convenient to carry your radio device (whether mobile or your transistor) with you. Plus while driving in your car you would  listen to the radio rather than read the newspaper.

The electronic media (the TV, the radio, the Internet) are present in our lives at every juncture. You will listen to the radio while driving or travelling in bus/auto/taxi or while manning your shop/eatery/kitchen, you will use the Internet at work/cybercafe/home. And your evening will be filled with TV viewing. You will have to make time out separately for your reading so print media in terms of newspapers and magazines is obviously ineffective in its reach. Additionally, posters, banners and leaflets tend to be regarded as a major nuisance (contributing to garbage, dirtying walls, etc)


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 08 21 2009 09:49:54 +0000
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Print media is being challenged by its electronic counterpart. But there are several unique advantages that help both the mediums to create a niche place in the media industry.

Though print media is more capable than electronic media to deliver localized news that may interest city or district residents and allows reader to store away articles that be used any time in the future.

But electronic medium is a much more faster way of providing news to people. The standard of television news is deteriorating much faster that that of print media.

This is the reason I prefer electronic media over Print media because of its faster speed...


By Sheetal Jadhav, Sales/BD Manager, Future Group  | 08 21 2009 09:44:56 +0000
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Electronic media which includes Radio, TV and Internet.


By Manoj , Branch Manager/Regional Manager Path Infotech Ltd  | 07 26 2009 05:16:47 +0000
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Electronic media reaches almost 250 million people in India 24X7... I agree that electronic media is a strong medium to advertise with.


By Manish K Jha, Marketing Manager, Sify Technologies Ltd.  | 07 04 2009 08:25:14 +0000
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ELECTRONIC MEDIA IS FOR EARLIEST ACTION


By TARANPAL SINGH PURI, Freelancer, Freelancer  | 06 26 2009 19:33:38 +0000
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I agree to Mr. George's comment on the fact that we can recollect old tv commercials even now but news paper adds we cant since the impact created by electroinc media is more.   Electronic Media is something that gets people involved in what they see or watch. 


By Ramesh Duggirala, Sales/BD Manager, Aryan Events  | 06 10 2009 05:29:55 +0000
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Mr Bhave makes an important point...you really can pick out the Target Group because the metrics of capturing audience viewership, etc is so well-defined in the electronic media. One can figure out the prime time viewing slot or the most popular programmes in TV, the website with the greater hits...but you can't point out with that level of accuracy the most popular and least popular articles, pictures and pages.


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 06 01 2009 07:51:55 +0000
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One cannot expect customers to cut out advertisements from the newspaper and store it...hence the shelf life argument does not hold.


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 05 30 2009 04:35:23 +0000
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The reach of Electronic media is obviously higher since a person doesn't have to be literate to read it. In India this would be a major issue. Let's examine the stats -- As per 2001 Census only 64.8 percent of Indians are literate. (The debate on whether this number is exagerrated would be quite interesting) These is an imbalance among men and women...75.3 percent men are literate and 53.7 percent women are literate. Obviously, print media is hindered in reaching out to a lot of people especially women.

 

Print media is also quite expensive if you think of parameters like Opportunity to See. If you have enough budgetary provision for a TV ad campaign in prime time, then using print would be terrible...because the cost per person influenced would be higher in TV. If you have several crores for branding a high-end item, there is no reason to choose print over TV.

Additionally, even if you could reach out to equal number of people with print at the same price, the audio visual medium is inherently more powerful at conveying a message (unless the creative agency lacks the necessary capability).

The answer is obvious: Electronic media is the choice to go for unless your budget only allows for a splash in print media.

 

 


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 05 29 2009 06:57:40 +0000
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I would like to know from Mr.Nitin that although electronic media is the most interactive one out of the two medias but don't you think so that in terms of reach... it is behind print media because still most of the people living in rural India do not have access to it so the only way for them to be aware of all the happenings around the world is through newspapers only.


By Yash Singh, Coresspondent, Star  | 05 13 2009 05:51:06 +0000
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It depends on which area you are in. In rural areas, where there is no technology, print is better, but for the urban areas, electronic media are the best. Print media was supposed to have died 10 years ago, but that has not happened. In terms of mobility and cost print media is better than electronic media. But in terms of speed, coverage and reliability, electronic media are the best.


By neha singh, Content Editor, Avestia Corp  | 05 09 2009 12:29:43 +0000
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Print media is having its own heritage. Good and interactive also but needs some skill like reading; in our country litracy level and multi language is the major hurdel. Now a days it becomes a weapon for political parties also. Difficult to recollect and store.

Electronic media is really good and quite interactive where person's all sense organs work; easy to recollect and store useful information.  

 


By Nitin M Aras, Head/VP/GM-Tech. Support, ODTIN Food Solutions Pvt Ltd  | 05 09 2009 09:45:48 +0000
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That's a commendable effort, Mr Jay Makwana! I submit that I don't have figures to support my argument. Simply because online activity is so intense, and the reach overwhelming. One just can't put down the figures, they change every fraction of a second. Yes, print media can be measured, even though it assumes that one publication is read by at least four. President Obama's e-campaign was fantastic, wasn't it??

More over with so many publications adopting e-media, obviously their reach has increased. There was a time, while visiting hill stations, the newspaper available was always a day old. Now, with a smart mobile anyone can keep abreast of the latest news, even access an e-paper. I regularly read Edmonton Sun. They might not even know, they have reached me and perhaps, many more. Thanks to print media, riding on the shoulders of e-media.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 30 2009 08:30:51 +0000
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All those on the left will concede, to us who are on the right, that print media transitioned to e-publications for one simple and solid reason, reach. For e-media provides that capability, which print medial distribution methods cannot achieve. Newspaper is no longer essential, while attending the usual morning business, in the toilet. Laptop is the in thing, one can browse as many e-papers as desired. Edmonton Sun, anybody??


 


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 29 2009 13:06:19 +0000
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obviously maximum knowledge we aquire through our Eyes...that is why electronic media  has more impact than print media..............!


By UDAY PRATAP SINGH, Asst. Director/Director, UDMITA FILMS  | 04 28 2009 04:35:19 +0000
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I support Aditya here. What we need to realise that we are in the world of results and they are needed fast. Electronic media has given us the comfort to watch, feel, understand and act on what is being shown.

I wish to state an example here;

The new LMN ad for a refreshing lime drink> I saw that ad and was so thoroughly soaked in it that I actually went out and had an LMN. Now what this has done is it has simplified my asking for a product by calling it as LMN which works for me and it has the quality of amazing you when you have it!

E media as rightly said by Aditya is not just limited to TV sets but also internet!

 


By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  | 04 28 2009 03:43:25 +0000
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We are debating, which media will have higher reach.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 28 2009 02:42:28 +0000
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I have news for you, Mr Yash Singh, kindly visit http://videovolunteers.org, people of rural areas are producing e-media. TV is not the only e-media.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 28 2009 02:38:19 +0000
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Mr. Jay Makwana, I am supporting the argument based on some irrefutable facts, Let's take a look at some of those. The relevance of any media is based on it's content. The messages it contains and for whom. The messages are of various types and are addressed to sections across society. The messages can be news, events, promotions (ads), social issues, political, educational, notices, etc. The messages may be fictional or non-fictional and are conveyed thru media. I understand that we are talking about the reach, in terms of volume, of all kinds of messages, and not just advertisements.

Print media (publications on paper) is restricted, by nature, to the people who can read or understand the written language. That is the literate audience. That governs the print run.

E-media embraces all with visual and hearing capabilities, across geographical boundaries and language barriers. The medium can be radio, mobile, internet or tv. A.R Rahman's music is enjoyed across the globe.

The capabilities of each medium being different, so will be the achievements. The print media will always have a limited print run. With e-media there are no restirctions. Therefore e-media enjoys the benefit of reach.

Please note: E-media distribution = Radio, Tv, Web & Mobile. (in that order)

Print Media distribution = Paper, Cloth, Hoardings, Banners


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 26 2009 05:59:04 +0000
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ADVANTAGES OF E-MEDIA:-(not for a perticular electronic equipment)

quick response
saving time
reduce the cost of paper and ink
reduce working members
helpful in critical condition(mob)
way to connect with wide audience at a time
watch the "LIVE TELECATE" of other nations

DIS ADVANTAGES OF P-MEDIA:-

spending MORE TIME to E-MEDIA
using MORE WORKING MEMBERS to E-MEDIA
INCREASE the COST of paper and ink
GETTING LATE TO REACH THE PEOPLE
CAN NOT BE LIVE


By komal maheshwari, student, ITM college  | 04 25 2009 12:07:04 +0000
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Agreed, print media shelf life of advertisement is more, but in the shelf reserved for the kabadi. It depends on when the kabadiwala is called, once a month or once in three months. The life of e-media advertisement is short, 20,30,40 seconds, but what an impact, lingers in memory for a long, long time. Many people watch these advertisements, more than those who understand print. Nearly every dwelling in the slums have TV! and may use the print media to hold channa jor garam, but, definately not to read.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 25 2009 08:09:49 +0000
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I appolozise for exceeding the limits. The sentence should have read " Would anyone wear ...".  We again seem to be deviating from the subject. The reach of a printed e-ticket, passport, etc is limited. If, again, there be no electricity, we'll move back into the past and chisel messages on stone, for printing machinery won't work on heated comments. Ok, not that far into the past, but to letter presses being manually operated. But, I am optimistic of witnessing the era of hydrogen cells, powering our functioning, during my lifetime. I also visualise a virtual person poping out of a sci -fi e-device and yelling at me, if I overstep my limitations in the future.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 25 2009 07:14:40 +0000
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Practices go old and become obsolete. 17th century is ancient, everything to do with that time  is antique. Valuable, but antique. Would you use an old hammer typewriter today, except for pure the joy of it?? why don't you wear the clothing of the said year, instead of jeans???


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 24 2009 17:23:47 +0000
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If anybody wants to live in the past, it's their choice. In being able to explain print media to people who cannot understand the medium, depends upon communication capabilities. It may or may not be correct translation. But e-media can be understood, if projected properly, even across language barriers.

References :
Top News - Cell phones tackle reading, language barriersFeb 7, 2008 ... Cell phones tackle reading, language barriers. New applications translate speech and read documents in real time ...www.eschoolnews.com

By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 24 2009 17:11:46 +0000
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oops, not about


By Bavin , Stratergic  | 04 24 2009 12:54:44 +0000
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It's not about opposing anybody, it's  meant to be a healthy debate. It's about the perspective of people about the preffered media in the future.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 24 2009 12:33:42 +0000
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Print media is static and slow, by the time it's printed & circulated it's outdated! e-media can provide real time updates.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 24 2009 12:22:33 +0000
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Newspapers ads can be made interactive too --- Can you explain how you can make PRINT AD Interactive?


By Bavin , Stratergic  | 04 24 2009 12:14:45 +0000
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On the new edge of internet, its very easy to start your own BLOG & one can reach to millions just in cost of Internet charges (if you doing it from home!), thats the REACH of Eletronic Media (Now I'm coming to actual debate).

 

 


By Bavin , Stratergic  | 04 24 2009 12:07:29 +0000
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PRINT Media is Perishable - medium is very Momentary..

ELECTRONIC Media  - Information is Ever Lasting & Accessable at Wish and Will


By M NITIN SHENOY, PMP, IPMA-D, CEng MICE, Manager  | 04 24 2009 11:55:29 +0000
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On an average daily I watch TV for 1-2 hours; listen to FM while travelling to office & back- about 1 Hr; Use internet about 10-12 hrs..

where as my news paper reading ends mostly in One hour. 


By Shaju George, Facilities/Construction Manager, IBS Software Services (P) Ltd  | 04 24 2009 09:59:50 +0000
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Electronic media has got many tools and the most important tool is Internet, which is a boon for marketers. The cost is also not as high as print media. One can also have the live feedback about things in Electronic Media which is not possible in Print..


By Japan Shah, H.O.D, Oxford School of Management  | 04 24 2009 09:40:00 +0000
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Electronic media.. To compare: I can recollect many of the old TV ads even now. But there is very little news paper ads that I remember now.


By Shaju George, Facilities/Construction Manager, IBS Software Services (P) Ltd  | 04 24 2009 06:18:41 +0000
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Frankly, I woudn't like print media to die either, as I like to read, and write as well. But e-media will be there anytime, anyplace and everytime. There was a time I would not have believed, that the local vegetable vendor, plumber, electrician, etc would own mobile phones. Today mobiles are great communication devices and may be connected to the web. They are capable of delivery of media in various formats, audio, video, text, graphics etc. Many of these guys may not be able to read, but they can sure listen to cricket updates, news and fm


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 22 2009 08:44:30 +0000
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Well, Mr Sinha, if you look at the question again it reads "Which WILL have higher reach ..." and it looks as if all the people who can read and understand what is written, will, at a certain point of time, afford their own pc's or laptops. Another factor is the prefered medium, the percentage of people, including those who cannot read, would prefer an A/V over print. There is an NGO "Video Volunteers" working in remote area's of Gujrat, promoting news, events, education, citizen rights via video. The producers of the said video's are the very people of those villages!


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 18 2009 03:00:51 +0000
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How many in that population count can READ?


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 04 18 2009 02:30:36 +0000
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How selflife is more? Pls xplain if possible.


By Bavin , Stratergic  | 04 17 2009 07:07:04 +0000
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Newspapers ads can be made interactive too --- Can you explain how you can make PRINT AD Interactive?


By Bavin , Stratergic  | 04 17 2009 06:43:35 +0000
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Yep. Strongly agreed. A newspaper teared off at end of the day, even one wants to keep it, will destroy its own. But a website- Just BOOKMARK it on your computer or SAVE page on your hard drive, that's all. Manage it using Folders, file names, Dates & use it after 100 years. Use RSS Feeds to know updates.

& after all that's why we are using this Website because this we can't do it on Printed material.

 


By Bavin , Stratergic  | 04 17 2009 06:40:08 +0000
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