Print, TV, Radio or other ways of brand promotion

taht is a fact that tv,radio beeter for branding promotion because current market totally depand on show off and expose.hw much expose you are your brand it depand of your branding demand.but consumer is much more intelligent that time so you should properly that what is the right way to branding promtion

Tv ads and other video ads are only for brand building but the print and news paper with pamplets and direct show room of the specific product are only leads to sales of that products

In today's complex world, a single medium rarely works. That is the reason for changing what was once called promotion into Integrated Marketing Communication. IMC includes advertising in all forms, publicity, personal selling, direct selling and sales promotion. The reason TV and print ads work well for consumer brands is our low span of attention and the need to make (often) impulsive purchases. Obviously there would be exceptions. Apple's IPAD has received a huge boost initially not because of any conventional method but through publicity generated in the form of rave reviews in all media. A marketer has to evaluate the potential benefits to the costs before embarking on a particular approach.

In contrast, for B2B products and services, social media seems to be catching up fast as the preferred medium. The American Marketing Association has a separate dedicated team to help organizations to leverage the potential of this powerful medium. One reason for this could be the relatively extensive decision-making process that happens in a B2B situation and the ease with which one can get useful insights through social media. It is possible that someone will come up with a smart idea to exploit this powerful medium for consumer products as well.

There is nothing that gives a 100% guarantee in terms of sales!!

conventional media will alwys be the preferred media for brands as the eyeballs that greet the communication is large and widespread. Nothing better than a captured audience right where the brands want them to be.

Newer media formats have emerged and are rapidly expanding. Statistics point out that there is a mixed response to these newer formats and hence the reaction is mixed in terms of yield after usage of these mediums!! I would always bedget for CONVENTIONAL media first and then OTHER media!!

jo dikhta hai wo bikta hai.

this line proof tv,print ,radio promotion is importent for business.

Its a old and renown way and easy access

Yes, definitely the media branding has a much more stronger pull than any other medium. The branding in this case, adds a lot of credibility,visibility, authenticity and information base to the products.

The customer gets much more detailed analysis and overview of the products in this medium.

I would say that the response would be better from print, TV and radio for consumer items. There could be exceptions for high value items such as cars, high end bikes etc.But when we look at normal consumer items which goes to the bottom of the pyramid these media play a vital role in promoting the brand.