Branding will help create a face of the product so that the target customers can associate with it. But in the end it will be product that that the customer will be buying. It functionality quality & performance will be important or the branding might get back fired.
By
santosh kumar, Marketing Manager, AUTOMOBILE
| 09 14 2009 06:27:32 +0000
Product Development from Concept to Reality especially in the computer industry is very challenging and all consuming and also gives immense satisfaction on completion. Besides the above mentioned personal attributes any product which is developed focussing on customer's needs will sustain the creator/instituion and or the industry it serves. Rarely do we see products created out of just ideas, and whatever is happening is mostly in the computer industry, hope more of this also happens in the consumer industry.
By
C B Prasad, Freelancer, Freelancer
| 07 17 2009 08:38:06 +0000
quality is no more myth in india u can not sell anything just by brand . i m not denying brand power but a brand cum alive 4 d customer only wen seller belive in his product dat my product is of good quality unless a seller doesnot firmly belive or make his product better brand can not be think off.devlope product it will automatically make brand cum alive 4 ur customer.
By
Ashish Bhartia, Relationship Manager, Acumen Business Consultancy Pvt.Ltd.
| 06 29 2009 19:58:31 +0000
I m working in consumer electronics n as per me product development is more important.... to create a brand n to position ur product first n most important thing is product quality n with which brand it can be compared.... Quality product will bring customer back to brand n it creates trust which finally leads to brand strength....
By
Sunil Singh, Sales Executive/Officer, Sony India
| 06 15 2009 11:08:18 +0000
Brand comes into play only after the Product bouquet is ready to showcase! Branding is carrying forward the attributes of a physical property called Products! It has to be Product management. What would you BRAND if you do not have a physical property to attach? Unless your showcase isnt full you cannot even think of christening the case! Its classic; Who was first, the Hen or the Egg?? here its definitely the Product!
By
Makrand Bhave, Marketing & MICE, WIZCRAFT International
| 04 24 2009 03:49:14 +0000
I would say that first the focus should be the product development because it is the quality of the product that will make it survive in the market but if you want to make people aware of your product and makes it look attractive to the customers then marketing,advertising all these things are necessary.So one needs to focus on both of these to make the product really successful.
By
Isha Verma, Sales/BD Manager, Larsen & Toubro
| 04 15 2009 11:49:41 +0000
There are so many example in Industry world, the product becomes failed of top most Branded Comapanies becos of only they develped their "Brand" but not concentrate on "Product" and this converted in failure and also company loose its "BRAND NAME".
By
viral modi, Software Developer, Yash Technologies
| 04 09 2009 05:08:34 +0000
Day by day the educated consumers are increasing in India. the whole world is turning towrds us because of the more % of youngster here. So developed quality product only gives a contiguous improvement to business here. So my support is towards the quality product developement only.
By
Bellala Gopinatha Rao, Senior Project Manager, Promax Management Consultants
| 12 12 2008 11:48:46 +0000
Yes i agree with rohit when product doesn't give you the required result what is the use of branding it....so product development and customer satisfaction is more important than brand development.......
By
Omkar Deshpande, Product/Brand Manager, Mirc Electronics
| 12 12 2008 10:02:22 +0000
According to me a brand is mainly a perception it is just the way you perceive something or someone. Thus you cannot always determine what should be your brand in the truest sense of the term. Your brand is determined by your target market. To add to this, two individuals of your target market may have completely different views about your brand. So overall product development is more important........
By
Rohit Khanna, Project Leader/Managing Consultant, Accenture
| 12 12 2008 08:38:39 +0000
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Both Product Development and Brand Development are equally important. Customer/client would buy a product only if it is of good quality, so product development is important. Now even if we develop an excellent product, people will buy it only if it is marketed well in the beginning atleast. This will ease the sales also. In short, product developemnt and brand development play equal role in generating business. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By
Anna George, Web Analyst, NichePro Consulting LLC
| 04 17 2012 05:06:40 +0000
Its like Egg First or Hen , no one has reply , Similarly A Good Brand Image as well as good product is must for positive growth of any business , but I will support brand first , for business growth & sales , Buyer Knows his/her Need & Requirement , but who will fulfill his/her requirement's comes with Branding & Branding is not only the known product , it also categorized for whom the product is & where one can find to fulfill his/her needs . Now comes to Quality Product Development , this must be taken care for retaining the Brand Image & Business Growth . With Brand buyer has a faith on Product , we may have experienced from late 70s to till date such Brands like .... Lifeboy / Lux means a Soap , Colgate means a Tooth Paste , Hero Honda means a Bike , Rin means washing soap , Kalvinator means a Refrigerator , Sony means Music/ Camera , Aqua Gaurd means Water Purifier ... and many more . A Known Brand Launches new Product with diversified use / customers , are more successful then similar product of Un known brand in market , even at little higher cost , this proves that Branding is first to achieve & very important for business Growth . Its like Egg First or Hen , no one has reply , Similarly A Good Brand Image as well as good product is must for positive growth of any business , but I will support brand first , for business growth & sales , Buyer Knows his/her Need & Requirement , but who will fulfill his/her requirement's comes with Branding & Branding is not only the known product , it also categorized for whom the product is & where one can find to fulfill his/her needs . Now comes to Quality Product Development , this must be taken care for retaining the Brand Image & Business Growth . With Brand buyer has a faith on Product , we may have experienced from late 70s to till date such Brands like .... Lifeboy / Lux means a Soap , Colgate means a Tooth Paste , Hero Honda means a Bike , Rin means washing soap , Kalvinator means a Refrigerator , Sony means Music/ Camera , Aqua Gaurd means Water Purifier ... and many more . A Known Brand Launches a new Product with diversified use / customers , are more successful then similar product of Un known brand in market , even at little higher cost , this proves that Branding is first to achieve & very important for business Growth .
By
Bimal kant Gupta, AGM R&D HOD PARTS APPROVALS, Hero Honda
| 09 13 2009 11:36:37 +0000
Irfaan Khan is agreat actor but is he considered to be in the same league as the Three Khans or Akshay Kumar or even Saif Ali.Having a good product is not enough to make your mark.All the Khans and Akshays and Saifs projects a certain image to the audience which they have liked and hence they got success.If a good product can ensure success then by that logic Ambassador car should be having a very good market share in auto industry and not reelinh behind in the dumps.Having a good producr portfolio is half the job done.The second half is to accomplished by creating brand which will differentiate it in the marketplace.A good product helps derive the core value,attributes and benefits of a brand which has to be positioned in a distinct manner to draw the attention of the consumers.Both of them -product and brand has its role to play to make a mark in the consumers mind
By
saurav mallik, Brand Management and Activation, Spencer's Retail Limited
| 07 04 2009 17:11:06 +0000
I strongly believe in Brand development, without brand positioning a product can't get mass attention about the quality which is provided by the menufecturer. one should create the consumer mind space and top of the recalling with brand management only. Kamlesh Soni, Brand Consultant IMAGE Advertising Consultancy, Gujarat
By
kamlesh soni, Creative Director, IMAGE Advertising
| 06 04 2009 05:10:22 +0000
I am working In R&D , But Still I support for Brand development, Because even if you develop the best product , with out branding no acceptance is low. Actually need prefect mixture of Product & Brand for company success
By
Kishori Nachankar, Product Development Manager India
| 05 11 2009 11:58:11 +0000
ill support for Brand development, this is the things which catches the eye of the customer, and not the product, this is what registers in the mind of the customer, so if branding is done good, then you can expect your product to sell off from those shelves on a regular basis.
By
Radhakrishna Marar, Business Analyst, Oracle
| 04 09 2009 09:46:31 +0000
if everybody just considers about product development, but then greater branding is required to make sure that the product first registers in the mind of the consumer.......so branding is more important than product...
By
Meena Deshmukh, Product/Brand Manager, Videocon Inds
| 12 15 2008 07:50:34 +0000
No i don't agree with both of them if one considers only product development it is not possible for it to succeed, so both branding and product development should go together hand in hand, and branding is the one which gets you investment coming in and with proper branding only people will associate with a particular product, so in my opinion both have their presence in the market and both is important we can't leave either of them.............
By
Subhash Kumar Tripathi, Product/Brand Manager, Videocon Inds
| 12 12 2008 10:02:55 +0000
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