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Topic : Marketing and Branding strategies
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Which is more important ?

Created by : Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 10 13 2010 10:21:50 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : product brand
Activity:  1049 views;  last activity : 01 20 2012 11:54:11 +0000
 
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Product Vs Brand
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Top Argument
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A good product will build a brand. Eventhough brand building takes time, if the Product has it all n if the Masses r made aware of it, the Good Product wud beat the branded product!
By Junisha Lobo, dotnet programmer, AIMS Logistics  10 14 2010 08:17:55 +0000
 
Top Argument
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I feel that Brand plays major role when you want people to come forward and give a try to your products. If we talk about FMCG products, if HUL or P&G comes out with some new product, we'll be doubtful but the trust factor for the brand will induce us to at least give it a try but if on the other side there is a new player, we will not even think of trying. So in my opinion, Brand is more important, the better is our branding, better will be the results for present and future. After that it is upto the product to live upto the expectation from the Brand.
By Akshay Rastogi, Business Analyst-Retail Domain, HCL Technologies  10 13 2010 14:25:03 +0000
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Product's quality creates identity for the brand. consumer always identify the brand based on product attributes. for Eg: if you want to buy a soap you usually go for Lux a product from HUL. there the product Lux comes first. Lux made a significant remark in the minds of the consumers....

.http://www.nichesuite.com/
By ricky P, SMM exeutive,  | 01 20 2012 11:55:24 +0000
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To gain Brand Identity first thing we need quality products.
By Shankar , CEO/MD/Director, Infosearch bpo Services  | 01 12 2012 11:33:54 +0000
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Brand gives the identity. But if the product is of low standard then it will back fire. So the product has to be of very good quality.
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 01 12 2012 03:43:11 +0000
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Product makes brand by gaining the faith of customers so without a doubt product is more important.
By Saquib Alam, B.A (sociology), BRA Bihar university  | 01 11 2012 13:36:06 +0000
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Every product become brand By giving the satisfaction to the customer.So according to me Product is more important.
By Swagat narayan Sahoo, Marketing Manager, Ambition  | 01 11 2012 12:16:40 +0000
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if product is good its make a barnd in few months.
By moupriya sengupta, MBA/PGDM fresher, ptu  | 05 01 2011 13:55:08 +0000
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i feel even if the brand is new or relatively unknown, still the product can be a success. that depends on the value preposition the product gives to its customers
By Rahul Nayak, MBA/PGDM student, CDAC  | 02 04 2011 08:30:36 +0000
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Obiously its Product, because a brand is known for its product. When the product itself is not upto the level then what will be the condition of that brand...
By Revathy Venkitesh, Traffic Assistant, Global Aviation & Services Group  | 02 03 2011 22:01:01 +0000
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Wrong perception. Brands cannot be brands unless it has delivered on the functional benefit. 

 

 
By MMG , Freelancer, Management & Strategy Consulting  | 02 03 2011 20:19:03 +0000
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strongly oppose. Brand is created by years of investment which is merely a fn of functional benefit which the consumers enjoy. Branding is a fn of investment in products and is a fall out of emotional and rational equity. Hence you need not necessarily have a strong branding aspect involved but also delivery on the promises made by the brand which is product performance. By performance i mean not only in terms of delivering the desired result but also service (if at all)
By MMG , Freelancer, Management & Strategy Consulting  | 02 03 2011 20:18:11 +0000
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Indeed Trust plays a very big role but it comes from the product, when people use it.. Brand can only support the product with its name/image but the final image/trust is created only by product itself and that what it all matters.

 
By Madan Mohan, Senior Business Analyst, Tata Consultancy Services (TCS)  | 01 09 2011 19:55:51 +0000
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Hi I think if the product is Niche then It can surely boost the Image of the brand.. But once the brand is establish then the new products need only the brand Image as a Promotion
By Madan Mohan, Senior Business Analyst, Tata Consultancy Services (TCS)  | 01 09 2011 19:35:20 +0000
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Hi Thyagarajan the more number of product we produce with quality it brings good name to the company that's brand.
By Sreeja.Raja , Snr Off Page Optimizer, Organic Apex  | 01 09 2011 17:45:26 +0000
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Hi sreeja, That's what I said first product is very important than Brand.Once their product achieved the goal in society , then automatically Brand will come next.So product is important not Brand.
By Thyagarajan , Microbiologist, Orchid Chem & Pharma  | 01 09 2011 17:34:52 +0000
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Hi Thyagaraja I agree with you product is important than brand becoz after producing good product we can speak about brand without product how we can say its a good brand...
By Sreeja.Raja , Snr Off Page Optimizer, Organic Apex  | 01 09 2011 17:25:55 +0000
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According to my view, Noone can say Brand is important because Brand derives from the maintaining the quality of the product for prolonged time.So this leads to the product permanently fixed in peoples mind ,so the the Brand comes next.For example if the Branded product is manufactured by X company in a economic rate, so people will follow that X brand product only.So here product stands last long standing in Society not a Brand. Note:I VOTED FOR PRODUCT ONLY BUT MISTAKENLY I PRESSED BRAND.PLEASE GIVE EXCUSES.
By Thyagarajan , Microbiologist, Orchid Chem & Pharma  | 01 09 2011 17:09:19 +0000
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I guess - this statement - "It's a really powerful brand," said Robin Rusch, editor of the brandchannel.com which awarded Apple "Brand of the Year" in 2001. "The overwhelming presence of Apple comes through in everything they do." proves that Apple is one of the leading branding companies in the world, as Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. It's got nothing to do with products like the iMac or iPod.......
By Diksha Argal, Consultant - Research and Advisory Division, Dun & Bradstreet  | 01 09 2011 16:44:55 +0000
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Obviously product is important but people care more about brand bcoz of some false standard maintaining assumptions.
By Kaisar Ahmad Mir, Program Manager, Jan Shikshan Sansthan (ANHAD)  | 01 09 2011 13:55:37 +0000
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Brand is an important asset of which cannot be outsourced. But, a strong product is equally important as without a good product a good brand image can't be formed .
By sonal singh, INTERNET MARKETING EXECUTIVE, ONSIS INDIA PVT LTD  | 01 09 2011 12:02:28 +0000
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i think all the brands are started with some good product only so its product that makes any brand famous so i think its product
By vishwanath kushnarla, B.Tech/B.E. student, vidyavardhaka  | 01 07 2011 17:09:14 +0000
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product is always more important for any company....because if company is able to differentiate its product may be by quality or features or serving the need of niche market in a special way can make a brand in a longer run...
By jayna patel, MBA/PGDM Finance, ISME  | 01 07 2011 16:00:17 +0000
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brand is very important
By venu madhav, M.Sc student, Sai sudhir PG college  | 01 07 2011 09:15:27 +0000
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Brand is by the product.Product makes brand,not the brand makes product.
By KAUSHAL KUMAR SHARMA, ASST SECURITY OFFICER, INDIAN INSTITUTE OF TECHNOLOGY- KANPUR  | 01 06 2011 19:24:33 +0000
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if you don't have good product to sale, then there is no chance you will survive in market. Good product makes brand
By karthikrathnam , Branch manager,  | 01 06 2011 08:42:16 +0000
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i agree that a good product build a best brand.
By Seema , Partner/Principal/VP, Angel Associates  | 11 09 2010 07:32:12 +0000
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If u r product is of good quality, your brand will automatically get fame and notifications from customers.......
By Manish Lalla, M.M.S student, H &GHM INSTITUTE OF MANAGEMENT  | 11 09 2010 07:30:07 +0000
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without a product brand will not come...if the products are good...brand name will be known..
By sudipta saha, Consultant, SC analytics pvt ltd.  | 11 08 2010 10:55:46 +0000
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product makes the brand. if the product is good the brand is automatically created
By ASHOK KUMAR. K, Branch Manager/Regional Manager, OMAN TRADING ESTABLISHMENT  | 11 07 2010 19:58:25 +0000
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Without quality of product it can not become brand... all the brand has its own unique features and qulity in their product..

So product makes brand.
By manasi bhupendra maniar, MBA/PGDM student, shree jayrambhai patel institute of management  | 10 14 2010 18:24:07 +0000
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Brand is more important then a product bcz people select brand first and then go for buy it.
By Ashutosh Pareek, MBA student, Ramaiah Institute of Management Studies  | 10 14 2010 17:24:17 +0000
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Can some one argue based on the brand 'apple' .Which is more superior ? 'apple'as a brand or 'apple' by the inherent virtue of its product ? Which has played a better part in the success of the company ?
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 10 14 2010 15:22:53 +0000
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Brand and product both are associated with each other in comoplementary way.It is product which comes first.It is quality,good characteristics,price,promotion and sucess story makes any product a good brand name.So it any products fulfills all these categories becomes best brand.Good brands like..vics vabourab,surf excel were products when ther were launched but dut to their sucess stories they turned into brands.It is like Saas bhi kabhi bahu thi...
By Raju Prasad, Methods Engineer/Operational Excellence ,ITT India Corporation Pvt. Ltd.  | 10 14 2010 10:46:53 +0000
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There can be no brand without a product/service.
By John Jacob, Consultant, confidential  | 10 14 2010 06:38:01 +0000
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its the product quality ,which creats the Brand
By Ritesh Varma, Sales/BD Manager, zee news  | 10 14 2010 05:43:21 +0000
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It's the quality of the product which makes aware of the brand. So at first product is more important. Once the consumer are satisfied with the product then they recognise the brand and become loyal to that brand. After getting the good brand image in their mind, they become less concious about the product then. Once this halo effect  infect their mind they just go for that brand only.
By shailesh , B.B.A student, kumaun university, ssj campus almora  | 10 13 2010 13:04:20 +0000
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Product is more important... After all its a product only which satisfies our requirements
By Chandra shekhar, Technical Writer/Quality Assurance, CMMI 3 Software Company, Hyderabad  | 10 13 2010 11:01:57 +0000
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I am still not sure about this. I would love someone coming forward with relevant examples to support his argument. Brand manager of start up firms into manufacture of FMCG can really provide some valuable insights.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 10 13 2010 10:26:36 +0000
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A brand is born out of a quality product that sells like hot cakes. Definitely, product is important but a product is not a product if it does not have a brand that it builds over a period of time and graduates from 'producthood' to ' brandhood'.
By Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems  | 01 12 2012 17:17:25 +0000
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of course brand is more important because various products come under the umbrella of a particular brand.
By prachijindal , Pursuing MBA in Aviation management, Banasthali university  | 01 11 2012 18:49:05 +0000
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Brand means belief of peoples. brand is brand only when people believe in that company. i think trust take first place everywhere.
By Nitin Mehra, Software Developer, ROBOMAN MICROSYSTEMS  | 01 09 2011 19:43:05 +0000
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Very apt example, It does take a strong brand to entice your consumer to establish the first contact. An unknown product/brand would find it tough to reach the consumer without a strong name association.
By Diksha Argal, Consultant - Research and Advisory Division, Dun & Bradstreet  | 01 09 2011 16:24:54 +0000
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Even a good product cant work wonders for itself, until and unless supported by a strong brand. It helps to reach out the target customer faster and more efficiently. At least the brand value helps establish the first contact with the consumer, later it depends on the strength of the product to ensure re usage.
By Diksha Argal, Consultant - Research and Advisory Division, Dun & Bradstreet  | 01 09 2011 15:53:53 +0000
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product brand is very important term in mainly retail business not industrial secor. consumer only known branded product so they buy that product.branded product is fast movable in retail business.
By Santosh Kumar Shrivastava, Sales & marketing Engineer, fivebro international pvt. ltd.  | 01 09 2011 13:06:47 +0000
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A good Brand takes the product to new heights,and one will always select a good product if its brand is established in the market. On the other hand if the product is good and it do not have a good brand name, it takes years to sell your product.
By madhukar sharma, Head Marketing, Bhavyaa Events  | 01 07 2011 06:54:00 +0000
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