Product Sales V/S Product Awareness

Yes Karthink. You've got it precisely. No company is interested in short profits. They focus on the long run and want to have a hold in the market. For this to happen they need to get the customers aware of the product. Else, I really don't see any company succeeding.

Yes Karthick, Awareness is the key and there is always a but...

Marketing is a simple but power term

Even before marketing there should be a proper scrutiny abt our product and its competency, then a proper market research, map the TA and then investing effort in the awareness.

It again depends on the product on how we need to market it and what medium is apt for reaching the TA

Let me know ur view,

Charlie

its simple aida attention ,interest,desire,action unless through awareness drive curiosity,need is not formed a product can't be sold in the market take for example 3g services unless you tell customer about d feature,benefit of d 3g no body will willin 2 opt for d service so a product awareness is must so dat it can easily be accepted by the customer or by the target market constitutents.

product awareness is nothing but marketing, you have to market first, then the sales will automatically happen

Every salesman believes his ultimate target is to sell his product. He will find different ways of convincing a customer to buy his product. But little may he realize that later on it's the awareness of the product that is more essential. Product sales is definitely an achievement but sales is not everything. Product awareness is more vital. I'll take the most common example. A representative of Eureka forbes is someone all can relate to. Almost every house refuses to buy the product immediately. But when the time comes to purchace a vacuum cleaner or a water purifier, the first name that comes to all our minds is Eureka Forbes. So even though there was no sales at the first attempt, the product awareness played an important role.