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Topic : Mobile Marketing in India
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Mobile Marketing

 

Pros and Cons of Mobile Marketing

Created by : Dipti Mehta, Project Manager, IBM  | 09 22 2008 17:07:00 +0000
Industry : Telecom/ISPFunctional Area : Digital marketing(Sales & Marketing)
Keywords : Mobile Marketing Pros Cons
Activity:  1237 views;  last activity : 04 02 2012 05:06:06 +0000
With the number of mobile phone users increasing globally, mobile marketing has a huge interactive marketing potential. However, several hurdles exist that will need to be overcome. The path to mobile marketing success has its own obstacles — typical of a method still in its infancy. It helps to consider the pros and cons of mobile marketing before taking the plunge into this new marketing arena. So lets contribute
  
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Pros Vs Cons
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Hello Shyamal,

While I agree with you on what you said, but in my opinion technology is a constraint which can be easily overcome. The reach that marketing over mobile can provide while making marketing personalized is something which can surely be tapped. That's what makes me opine that the potential is there, and constraints especially technological ones can be overcome to explore this potential.

Cheers
By Anshum Dua, Core Lead, Managed Services  | 09 10 2009 12:18:42 +0000
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As per my view there are only pros to this unique marketing concept. The number of mobile users is almost double that of computer users. This means that there will be a higher penetration of devices and easier access to international consumers who can afford to buy mobile phones but not a PC. Cell phones are personal, portable devices that people carry with them most of the time, more so than with a laptop. Likewise, mobile phones are capable of receiving information anytime, anywhere. This makes it easier for marketers to use this medium to establish and strengthen a relationship

 
By Dipti Mehta, Project Manager, IBM  | 09 22 2008 17:07:00 +0000
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Mobile marketing helps only when the message is sent repeatedly. Otherwise the receiver would forget about the message or delete it. Also it is a random way of marketing without focusing on the right audience. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 04 02 2012 05:06:03 +0000
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Wireless web technology or WAP (wireless application protocol) is currently still inadequate and does not encourage web surfing and searching. Customers have to be willing to embrace receiving advertising messages on their personal device. Messages and content lose their impact and result in poor user experience when they are adapted for the mobile web. There are several different carriers as well as an endless variety of handsets with varying functionalities and preloaded applications. All these differences make mobile marketing increasingly complex and fragmented. Currently, there are no reliable metrics available for advertisers to measure the effectiveness of their mobile ads. All these points have something to say. Truly this is a good idea but every idea dies its own death so it will be with Mobile Marketing

 
By Shyamal Maity, Sales/BD Manager, AT&T  | 09 22 2008 17:07:30 +0000
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