push and pull streatgy of sales promotion

Both the strategy has there own benefits. It depends upon your product, which strategy to adopt.A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers.A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools.A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.

In push-marketing, you largely focus on the features of your product or service and you seek a direct response from the targeted audience. They either buy or don’t buy.Pull-marketing focuses on building your business or personal brand. Push-marketing often involves short-term strategies which involves specific event or time-based campaigns while pull-marketing focuses on the development of trust and perceived value. Its is better to opt for Pull strategy for long run.