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Topic : Quality Is A Myth In India....
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Quality vs Marketing, Which matters the most in terms of providing any service?

Created by : Nirav Chotai, Software Specialist, eClinicalWorks  | 03 27 2011 13:07:52 +0000
Keywords : quality vs marketing which matters the most in terms of providing any service?
Activity:  626 views;  last activity : 03 06 2012 05:28:06 +0000
 
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Quality has word of mouth publicity Vs Marketing is somewhat necessary for awareness
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Marketing alone wont help if the quality of the product is not in keeping with the ads, tv publicities, sales talk and so on. Marketing is required to place the product before the consumers and quality sustains the sales. No amount of sales talk, ads, tv commercials will make the public to purchase the product if the quality of the product is not vouchsafed by the neigbour who purchased it.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  03 29 2011 18:18:36 +0000
 
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Marketing is big time necessary to spread the word in the first place, if people dont know about the product at all in the first place how are you even expecting your consumers to buy by just placing the product in the shelf....that wont happen, if that was the case then there would be no ads, no sales team or no marketing initiatives at all......because marketing works and it goes hand in hand with the quality of the product which helps in that regard...
By Sheetal Jadhav, Sales/BD Manager, Future Group  03 29 2011 11:53:32 +0000
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Marketing is very important for any company or company product. Its brings awareness in the market. Marketing is a virtual process of knocking every door and telling that such a product has released in the market, please go and try it out...this way you can bring the customer to market and provoke him to try out the product. But if he has to buy the product for the second time or if he has to talk good about the product to another person, the product should have a good quality. So I would like to conclude conveying that both marketing and quality are important for any product/service/solution. Marketing can give the initial pull towards the service/product which will give the client some interest to try it out but stability of the service/product remains only if you provide a quality service/product. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 03 06 2012 05:28:05 +0000
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Maintain and improve quality means 100% customer satisfaction, and those plays an important role of reference to others, and all are added to list of satisfied customers to whom established longtime relationship through product quality and their satisfaction.
By Nirav Chotai, Software Specialist, eClinicalWorks  | 02 24 2012 11:23:37 +0000
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Quality will win hands down anyday even without marketing. Whereas marketing cant sell a bad product as its legend will catch up with it inspite of good marketing.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 05 27 2011 17:52:45 +0000
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quality is more important than marketing because if root is solid than the fruits will be good. any thing without quality can not survive. marketing can be sucessful only when the product is having quality
By vijay saxena, Project Manager, Creative Projects & contracts Pvt. ltd.  | 04 07 2011 01:56:52 +0000
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for shorter period of time marketing will help you to survive in the market but without quality creates dissatisfaction in consumers in the long term
By manasi bhupendra maniar, MBA/PGDM student, shree jayrambhai patel institute of management  | 04 03 2011 10:43:12 +0000
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Of course, quality because marketing is a tool and quality is a product. People buy product, not the tool. Its quality that makes a consumer addicted to a brand. THat's why 'tare jamin per' still cherished, 'tees mar khan' struggles..
By Peeyush Chauhan, Associate/Sr. Associate -(Technical)  | 04 03 2011 08:31:47 +0000
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I will say, in todays time , we do not have any innovative or monopoly market based product however it is important to distinguish our product from the competitors that comes with only product QUALITY AND more than 100% service satisfaction , and when that thing we market then there is no looking back.........
By Bhavin Shah, MBA/PGDM student, Indian Institute Of Planning & Management (IIPM), Ahmedabad  | 03 31 2011 12:02:38 +0000
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Vidhu Dar Sir, please clear my doubt if you are saying marketing leads the quality???
By Bhavin Shah, MBA/PGDM student, Indian Institute Of Planning & Management (IIPM), Ahmedabad  | 03 31 2011 11:54:15 +0000
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Here an unclear point is that we are discussing about Sales or marketing as comparison to quality? Marketing is nothing different, It is just "Sales & After Sales Service" process. So, Quality matters for marketing. But for only for sales, we can opt many more techniques to increase the consumption of product in market although whichever the quality of product will.......
By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 03 30 2011 18:52:38 +0000
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Quality is the most important aim of any marketing strategy. Marketing includes products and service designing and hence we cannot separate quality and marketing. Quality is the core requirement of success and marketing ensures that service quality is designed and being marketed precisely.
By Anand Hisaria, Branch Manager/Regional Manager, Ceasefire Industries Limited  | 03 30 2011 18:22:12 +0000
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Quality and Marketing are like the both eyes. Both helps to survive in the market for long and contributing with each other. Thanks Ms.Sheetal for the referral.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 30 2011 17:52:50 +0000
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I think, In beginning, Marketing 100 Quality 0 After 1 month Marketing 90 Quality 100 After 1 year Marketing 50 Quality 100 After 5 year Marketing 10 Quality 100 After 10 year Marketing 0 Quality 100 So, in long term, if Quality is maintained then i think it become legacy which don't require any marketing strategy, people trust on them only based on their quality.
By Nirav Chotai, Software Specialist, eClinicalWorks  | 03 29 2011 22:37:47 +0000
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I support for quality.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 29 2011 16:47:20 +0000
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Quality products always sale by mouth publicity & its not need for marketing but some time marketing the products don't match with quality & now people ready to pay for quality. Vipul kamdar-Manager-Sales-Aero Care Industries
By vipul kamdar, Manage Sales, Aero Care Industires  | 03 29 2011 15:53:20 +0000
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quality product sells on mouth publicity but marketing is also essential
By praveen kumar sahi, Branch Manager/Regional Manager, fedders lloyd corp ltd  | 03 29 2011 14:12:01 +0000
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"Customer is the king of Market". As a consumer anyone wants the products which have good quality at lower cost. If a product have good quality then nothing will be required for their publicity. The product is self highlighted on the basis of their Quality.
By Anupam Anand, Back Office Executive, Jyothy Laboratories limited  | 03 29 2011 12:41:40 +0000
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If we r talking about service then it is quality that matters.Coz quality is what will get us repeat as well as new sales, especially in service industry. In services even today searches and approaches a good quality service provider while in products may be the company has to reach out to customer.
By sudeep limaye, Asst. Professor, Institute of International Business and Research  | 03 29 2011 12:15:51 +0000
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If you want to provide service for a long time than highest priority goes to "Provide and Improve Quality", because it has ability to extend itself with Marketing through people them selves.
By Nirav Chotai, Software Specialist, eClinicalWorks  | 03 27 2011 13:07:52 +0000
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firstly i want to say i agree with sentence quality has word of mouth publicity.But!!!is it sufficient if yes BATA shoes and chappals are highest sellerd in india but this not happen.Marketing is somewhat necessary for awarness.i dont want to devide these two thoughts i want to bridge it with this thought marketting is compulsory for awareness and compel the customer to buy atleast once,and quality is a thing to customer should sustain or buying regular.
By perawez alam, Sr. RM ICICI Securities ltd  | 10 09 2011 12:30:32 +0000
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MARKETING stands for business,quality marketing will give value to your product.Some gentleman in India looking for a offer in prices for all goods,i.e)marketing
By VIMALAN , Construction-Construction Management, PARSVNATH DEVELOPERS LTD  | 09 10 2011 10:58:25 +0000
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only for Highlander people to forcefully buy that product, its truly sales mantra.
By JAGADEESAN S, Project Leader/Managing Consultant, Project Consultant  | 04 03 2011 07:03:48 +0000
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Yes. In my Opinion, Marketing takes precedence to Quality. Simply to say, Ground-work reflects the Completeness .
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 04 01 2011 13:06:20 +0000
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.Marketing always dominates other issues.
By Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University  | 03 31 2011 18:00:48 +0000
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Marketing is initially essential to make the potential customer(s) aware of the existence of such a service/facility. Quality is necessary for the customers to return for the same service/facility or to continue to use the same on offer. Moreover, the multi-user recommendations are very instrumental in promoting the service
By Capt. V.S. Kartik, CEO/MD  | 03 30 2011 06:45:49 +0000
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both are required.quality may be good but most of the people may not be knowing about the product
By BALASUBRAMANYA , Asst. Manager/Manager (Technical), KIOCL ltd.  | 03 29 2011 16:26:41 +0000
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In present market scene quality has taken second position .
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 03 29 2011 16:25:47 +0000
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sheetal yes marketing is the name of game and for all repurchase the quality is required otherwise customer will not repurchase.
By Rathin Deb, Freelance Retail Consultant  | 03 29 2011 13:08:08 +0000
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If you are bothered about end result of sales , its marketing that should be given preference to achieve awareness.

It does not mean the quality has to be compromised.

The point is without marketing a product in a market , the customers will not be able to differentiate between other market offerings.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 03 29 2011 12:11:36 +0000
Argue for "Quality has word of mouth publicity"
Argue for "Marketing is somewhat necessary for awareness"
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