perhaps it might just work in india. for most of the people of india are middle class and really dont buy expensive stuff. but for 0% installments they will really do. but linkin only with icici bank will limit its benefits
By
deepak patel, QA/QC Manager, acw
| 09 09 2009 02:43:52 +0000
Its an innovative approach to buy today and pay later without any interest. Very soon we will have more this kind of concept in the market becoz todays consumer who is making purchase of high end life style products from modern retail usually make payment by credit card and in comparison with credit cards its more convenient.
By
Sagar Sharma, Department Manager, MAX, Life Style Internation(Land Mark Group)
| 09 03 2009 12:23:40 +0000
I think it is a good out of box thinking. The brand is being talked about now... that in itself is part of the battle won. Not necessary that all the people who want to buy jeans are now going to flock to Levis. This does not dilute the brand equity. Just put in perspective that actually the EMI which one would pay would be almost one spends for on a meal with family during weekends.. Good going!!!
By
Parasuram Iyer, Head/VP/GM-Sales Bahwan Trading Co LLC
| 09 02 2009 14:07:58 +0000
as the India's young executive segment is spending more on fashion and other stuffs,now this will give them option to use there monthly budget limit upto the maximum without any hesitation.yes it will work.
By
karthikrathnam , Branch manager,
| 09 01 2009 09:05:43 +0000
Offcourse yes to Emi..... No one has dared to do it in the apparel industry & the Levis has done it ... Levis Rocks..Being a store manager for levis we are aware that we are getting very good response & not only ICICI bank very shortly we are starting the same for HDFC & AXIS BANK customers. This was only possible because of the strong support from the customers which is ultimately resulting good response & they have accepted it. Its all only the retail gossips from the competetior brands ,lets ignore all the negative comments that we are getting. Levi's rocks ..... "WE'LL CLOTH THE WORLD"
By
N.Basanth Kumar, STORE MANAGER
| 09 01 2009 05:34:45 +0000
I believe this will help a lot to the brand. By doing so it may add to some cost but with cost some more customers which were not reaching to the brand will be able to afford it.
By
Vineet Gupta, Zonal Manager, HNG Float Glass Limited
| 09 01 2009 04:36:36 +0000
I think this will work out and is an interesting concept, than shelling out 2k to 3k at once at these jeans, it will be better if there is installment schemes especially during times like these there would be many takers according to me and this would workout especially with college goers who can go for this kind of offer.
By
Akhilesh Majumdar, Logistics Manager, Tesco
| 08 20 2009 06:37:22 +0000
I think its really very interesting concept but as it says there is nothing free in this world. I think this concept is also consist of some hidden charges. I can't confirm it as nothing has mentioned about discounts in this article. Normally if you purchase jeans worth of Rs. 1500/- you get offer of 2+2 or 50% etc. I am not sure whether this scheme provide these discounts. If it's provide then I think it's very good for customers point of view.
By
Deepak Agrawal, Consultant, Independent Consultant
| 08 19 2009 16:24:21 +0000
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THIS CONCEPY WOULDNT WORK AS IT REQUIRE COMPANY READY TO BEAR HEAVY LOSSES IF FRADULENT PRACTICES HAD BEEN HAPPENDED IN CREDIT CARDS.
By
Honey Sood, STORE MANAGER, WOODLAND
| 02 04 2010 07:37:03 +0000
i personally think it will not work, as the upper class will not avail this as they have enough money to but it cash if we think abt mediu level or lower level, they already are in deep debts so they will go for paying of their debts like installments of fridge, tv, bike, home loan, rather than to buy a jean on emi. i personally think it will not work at all.instead of giving jean on emi, or by giving heavy discounts, we can go for a some innovative idea like with each jean purchased customer will get a shirt for free, it will complete the proper suit of a individiual with jean and shirt/tshirt. i think it wll work.this is infact intersting idea for the cunsumer, in this scheme all the cunsumer from upper, middle and lower level will avail this offer. thanks. gurinder matharu.amritsar
By
gurinder matharu, Retail Store Manager, archies
| 09 08 2009 03:59:36 +0000
The concept will be a flop show. As the trends keep changing in fashion no one will prefer to pay EMI for a style that will not last longer and for that they have to give monthly commitment.
By
Kavitha Budati, Student, ICAI, Bangalore
| 09 08 2009 03:47:56 +0000
Yes I go with Jyoti. Apparel prices are very cheep today and everybody can buy easily with full payment.
By
Balaji , Freelancer, Freelancer
| 09 07 2009 03:50:55 +0000
no way friends...i think people will not like buying their jeans on EMI, though some people are interested in it, but it will not get success, not in short run too. I agree with my friend friend Himanshu Gadkari as he says that mostly the cream people opt for branded jeans. There are middle class people too who do want to buy a branded jeans, some of them buy too, but it doesn't mean others can't buy. At this point of time if we buy a normal brand good jeans it costs around Rs. 750 to Rs. 1000 or Rs 1200 approx. and branded onces are of same Rs 1000, Rs 1200 to mostly of Rs. 2200 generally which people prefer to buy. And if they are buying these jeans at those prices i think it is not much difficult for them to add some more money to buy their favourite branded jeans... And generally for Rs 1500 or Rs 2200 approx who will opt for EMI s. Obviously it will have some formalities, calculations, etc and all...When buying a branded jeans who will think about these things.?? so i am not with this idea...sorry.
By
Anuj Rajpurohit, Business Development, Neesa Technologies P. Ltd.
| 09 06 2009 02:09:44 +0000
I do not think that people will buy a pair of Jeans on EMI... This is just a marketing gimmic... The one who prefers Levis are the consumers with healthy income, they have enough money to buy one.. Again, in India , the psychology of the customer is such he/she will not buy jeans on EMI...
By
Japan Shah, H.O.D, Oxford School of Management
| 09 04 2009 08:35:24 +0000
Target customers of Levis are from middle to upper middle income group, who aleady have a decent disposable income to spend at one shot to buy a jeans. they dont require an EMI schem to buy a small ticket item like jeans. Anyways most of credit card companies are already offering EMI schemes where you can buy anything nad pay in 3 - 6 installments, therefore this EMI scheme offered by Levis does not make any sense to me.
By
Shailesh Saraogi, Assistant Manager - Merchandising, Nilkamal Ltd.
| 09 03 2009 18:02:27 +0000
I dont think people will go for EMI for apparel ,during recession time buying jeans will not be in there priority list...i am sure they would not mind delaying the buy till the time they have enough money to indulge in luxury buying.
By
jyoti sethi, visiting faculty, FDDI/NIFD/IRS
| 09 02 2009 04:21:33 +0000
This is not the very innovative idea,and this kind of idea has its plus and minus.as per as levis is concern i dont think this idea will work,because in the time of recesion,every one has to work on priorities. And getting denim on on instalment is not a workable idea In all the earning people as this dont cost much.
By
ARUN SINGH, ZONAL SALES MANAGER, SAMARTH LIFESCIENCES LIMITED
| 09 01 2009 10:09:30 +0000
The EMI option works good during high value household or personal purchase's. This is opted only if the affordability is beyond one's capability tto service it thru his cash reserves or to safe guard his liquidity.This is a facility provided by all Credit cards. It seems ridiculous for buying a couple of odd Jeans or Tees thru EMI. LEvi's operates in a niche premium upper middle class segment wherein the customer is not affected by recession atleast for buying apparel. Though the scheme has instilled lot of interest in the market & increased footfalls.. but rarely will you find any one buying. Atleat in bangalore i have seen couple of stores on MG Road wherein the stoers are completly empty during evenings.
By
santosh kumar, Marketing Manager, AUTOMOBILE
| 09 01 2009 04:11:58 +0000
Just as Levi wants to keep its head up above troubled waters with ICICI towing in for the same reason,i think any sensible person during recession will not venture to buy jeans @ a min price of 1500 INR if there are 'n' number of brands offering at 1/3rd the price. After all jeans is for rough use and a durable disposable coomdity.something you never think twice to soil/grease/tear..anything and used at such circumstances /places only. So the value attached to jeans is low as far as importance is concerned. Ita a long shot for Levi advertisers especially in India.A very miniscule of population may fall for branded levi but never during recession For ICICI its gain all the way.no investment only profit!!
By
Charles davison, Project Manager, Douglas OHI LLC
| 08 27 2009 09:56:21 +0000
I think most of the credit cards are already offering interst free EMI's. I dont have any exact idea on the criteria on which they offer. But this definitely is a new idea we need to see if it actaully works. Personally I dont see it as a winning idea, due to the fact that fashion is not an essenital item , people can actually wait for it. And I also think people prefer to use these kind of facilities on items which are slighlty costlier and very essential to them.
By
Kiran Kumar Koti, Merchandising Operations Manager, Zero Stock Retail Pvt. Ltd
| 08 20 2009 10:39:34 +0000
I feel it has the makings of a good gimmick going awry anytime. Interesting but I do not see it working. I am sure that a lot of people will not feel the 'need' to buy jeans on installments!! I mean ... it sounds quite ridiculous. And sad part is it may be a win win for ICICI Bank but not for Levis... because the first message from a quality manufacturer is that its not selling!! Thanks for the referral Shailena!
By
Makrand Bhave, Marketing & MICE, WIZCRAFT International
| 08 20 2009 04:07:14 +0000
Hi Shalien... Since m in Aus, not in touch of Indian Retail market. But overall i dont think it is a wise move of selling a pair of jeans in return of staggered payment thru credit cards.. Basically bank has to do nothing but to enjoy the charges levied to Levis. On the side talk, a person instead can buy a pair of good denims worth 500 bucks, though u wont get a label on it but definitely u will enjoy the fit and comfort if u have the knack and taste of buying. On the othere hand, a person who is brand concious and too choosy will b definitely having enough money to spend to buy a pair of jeans worth 1500 at one go rather than paying it in instalments. Come on........... Atleast not clothes in instalment
By
Rajendra , Logistics Manager, Supreme Industries Ltd, Papua New Guinea
| 08 20 2009 00:41:25 +0000
I am hearing this concept on jeans for the first time but I don’t think it will work for long, unless you have a very loyal customer base and are sure of their credit-worthiness. It will be interesting to observe how they are doing it as the transaction costs are very high. . There is a financing cost involved which has to be shared by the retailer and manufacturer.
It is interesting move to put pressure on people to spend more on clothing. :)
By
Shailena Varma, Logistics Manager, Target
| 08 19 2009 08:10:10 +0000
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