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Releasing movies over DTH

Created by : Yash Singh, Coresspondent, Star  | 10 09 2009 13:30:16 +0000
Industry : Radio, TV & FilmsFunctional Area : Innovation(Strategy & Execution)
Keywords : telecom airtel reliance tata tv broadband iptv movies dth dish tv
Activity:  204 views;  last activity : 07 06 2010 20:18:09 +0000

Just two weeks after release, the movie 'What’s Your Raashee' is going to be released on DTH. UTV Motion Pictures has signed up with Tata Sky, Airtel, Dish and Big for a DTH release for Pay Per View audience (PPV) for Rs.75. Even the movie Kaminey has released on DTH, four weeks post the theatrical release which was a great success. After the success of Kaminey, more films are following this path.

Do you see a success for this move, releasing movies on DTH? Share your thoughts guys..

  
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Well i guess any movie on PPV of DTH will do good as its a very good way of promoting movie as well as gain money. Infact movies are getting more benefits than DTH providers through this.
By meenu bhadana, SMO, Aksh optifibres ltd  10 20 2009 08:58:16 +0000
 
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Yes of course, DTH is getting popular among the mass population of India, it not only helps a movie to get promoted very faster but also helps users to watch movies at Rs.75 only. It has high speed and better quality.
By Sulagna Brahma, Sr Reporter, Leading Indian English Daily  | 10 21 2009 13:45:47 +0000
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really it will . the time is going very fast no body want to stay for any things every one go with the fast time so need to fast delivery system it can by this
By rajeev kumar singh, Program Manager, Nav Bharat Jagriti kendra  | 10 21 2009 04:23:03 +0000
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I think that this move will be a success as there are millions of DTH subcribers in India. Offering a latest movie for Rs.75 for home viewing will attract more viewers. For a movie like 'What's your Raashee' which didn't do well in the box office can attract more people by this move. So lets wait for more and more movie releases in our home :)
By Yash Singh, Coresspondent, Star  | 10 09 2009 13:33:48 +0000
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