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Topic : New Pastures For Marketers - 2011
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Marketing & Branding

 
Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 01 13 2011 05:17:45 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Activity:  967 views;  last activity : 02 08 2011 17:06:20 +0000

Reliance Brands, a subsidiary of Mukesh Ambani-led Reliance Retail, plans to make strategic growth capital investments in India's fashion industry. It is looking to pick up between 33% and 49% stake in high-street designer enterprises as well as main street fashion brands that are serious on growth.

Reliance is everywhere, Reliance footwear, Reliance jewellery, Reliance fresh, Reliance digital and the list goes on.....even when most of the things are making huge losses still Reliance is entering into different domains. Why enter something where they have no expertise at all...Is Reliance doing the right thing by entering into every domain?? Share your thoughts on this...

 
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What prohibits a company from entering in to even a rag pickers job. If they can enter in to the business of a subziwala (vegetable and fruit vending), why not in to fashion wear, which is a very lucrative and honorable business. Let them do this business also. Why should we be worried about that?


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  01 13 2011 06:19:47 +0000
 
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No, people hate something which is monotonous, and reliance is everywhere and it gives a feeling for consumers where everything is from reliance and they are surrounded by reliance brand everywhere, and people don't like to get that sort of feeling, they want change and people will try to avoid such a thing and go for something else, they are making losses with all those non performing entries that they have made into footwear, jewellery, and consumer electronics, people prefer brands and showrooms who are good at what they do, not just for some company who wants to set their foot in every other industry, its not going to happen.


By Purvi Ghosh, Marketing analyst, Percept Advertising  01 13 2011 05:17:45 +0000
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i think it better to go for diversification rather than focusing on one segment...being biggest business house of the country reliance is on right path by adding products and services in to its basket......some people are of view that company is facing losses..it may be right but for long term prospective these businesses can turn into cash rich row as today they are question mark.....and being an indian we shold support an indian company......rather allowing foriegn players to enter and capture our market.....


By AVNISH PANWAR, Sales Executive/Officer, M.R.F.  | 02 08 2011 17:06:19 +0000
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looking the market view we should produce that thing which give a proper satisfaction to the consumer,whether its cloths or something else....but in case of people's perception they want something that they suit good or look different for that they can pay as much as they can, even in bulk amount.my point of view that its good that rim should also take step in fashion wear.todays era every individual wants to have outstanding look so that he could maintain image in the society and its fact that fashion never ends and it gives long profit for years to years........
By loveleet sharma, B.B.A student, shri ram instiute of management an technology  | 01 27 2011 10:08:46 +0000
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I think its not wrong to be in any industry, there are a lot of companies which sells several products of different companies. Retail industry is making the things in one pot. Retaileres are doing merchandising of the product. Pentaloons and Wallmart like companies are selling every thing into the market and they are successful in there stage. If Reliance entering into fashio wear, it will make the market more competitive. As per the history of reliance it was stared with fabrics. The only thing is that the two Ambanis have changed the methodology of business.
By Amit Kumar Jha, Sr. Executive, Info Edge (India)  | 01 27 2011 07:15:44 +0000
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purvi, i think you are not viewing it from broader perspective ,its true that people hate which is monotonous but reliance can make differentiation among their branches ... don't forget TATA's they are in all field's from salt ,steel to cloths and retail.
By prasad , MBA/PGDM student, vesimsr  | 01 27 2011 06:40:43 +0000
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As per my concern its not a big deal. i am not against any expansion but at the same company should focus on consumer's perception about the company. expansion and increasing the parameters of the company is always welcome but at the same time consumer acceptability is also a big question mark. I will support the statement of Purvi Ghosh as customer hates to be surrounded by the same brand all the time. Sometimes diversity may cause damages to your plan.
By Pranjal Ghosh, Marketing Executive in Channel Sales  | 01 26 2011 15:53:54 +0000
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Tats a great step taken by reliance. One must not forget that biggest part of Indian Economy is depend on RELIANCE only.
By Amit Bhardwaj, Software Trainer/Promoter, RNIS Software  | 01 26 2011 04:33:15 +0000
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Quality will the issue as usual with Reliance, they are not the market leader in any segment.
By Harender Singh, Marketing Manager, Eko India Financial Services  | 01 25 2011 08:41:43 +0000
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hi, i would say, its good tht reliance in venturing in all kinds of business, specially "FASHION".... business is business no matter what product you sell or make,and the big your offering to customers buying basket the Big is your share in the customers wallet. Coming to reliance making losses by entering into different every format, as a business perspective it is wrong, but nobody smells success instantly, and the BIGGEST challenge here for reliance is that, how fast they learn from markert/own mistakes/customers insights/ and act upon at a very speedy pace.... Venkat Dy.Manager Ops - Retail
By venkat raman, Retail operations manager, pantaloon retail India Limited  | 01 25 2011 08:30:04 +0000
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every one is talking about currption i am happy for that,but no one is finding the solution! but i can say one thing that it is a kind of air every one is having! Ex: bmtc conductors in bangalore,they never give ticket to the passangers for the immediate stops,they are stealing Rs1000 everyday,no checking officers,is this not acurroption?
By venkatadhri reddy, Money Markets Dealer, India Infoline  | 01 24 2011 12:27:11 +0000
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If they are creating a competitive environment - then why not? After all, it is business.
By Hari Prasad K, Head - Managed Services & IT Solutions  | 01 24 2011 11:30:57 +0000
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sure they r doing gr8 in every business so y nt fashion wear
By prakash pati tripathi, Team Leader -(NonTechnical), tatatele services  | 01 24 2011 11:16:21 +0000
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Yes i appreciate what reliance are doing because they are having enough wealth to try out in different industry. If this business is going to be loss also they dont bother and again they will try out another new thing.
By Sridevi Ranganaathan, Assistant Professor at Madras University  | 01 24 2011 00:38:04 +0000
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MONEY begets Money! The most scarce resource (money) is available with them - therefore, they will foray into any segment as they want! We have long forgotten MONOPOLIES RESTRICTIVE TRADE PRACTICES; CONCENTRATION OF MONEY WITH CERTAIN CLASSES, INDIVIDUALS, etc. Globalisation and Liberalisation opened up everything!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 01 23 2011 16:06:14 +0000
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At a first glance it is easy to say no given their track record so far. But when you go deeper you realise that finally they must be getting their act together. As long as they do not dilute the fashion business and make it cheap, they will survive. Investing in high street fashion brands are indeed and excellent move given the ever increasing noveau rich crowd in india. But they have to get their act right from the beginning and hand over reins to professionals and not fellow family members or old hands in the reliance system.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 23 2011 15:43:29 +0000
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diversification of a business is very important for survival in long term .from business point of view reliance has taken a wise step.but mojor challange before reliance is to compete with top brands on latest fashion and to come out from the traditional image of brand name RELIANCE.so lets see the show.interestingly, what will be the fate of intermediaries,its uncertain.
By Gagan sharma, Marketing Manager, Pellini India  | 01 22 2011 17:43:22 +0000
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To start off, I would like to say that by planning to diversify it's business to fashion garmenting segment Reliance is doing exactly the right thing. No business can grow without diversifying itself. In addition it's more useful to 'building the brands' too. As far as profitability is concerned noone can predict the future, the more risk the business invloves the more profits it may get. However, it's true that failure of company in this segment will adversely affect the 'brand value' of company but still I think that it's a good move to start with. 


By shailesh , B.B.A student, kumaun university, ssj campus almora  | 01 22 2011 10:58:24 +0000
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Let us welcome anybody,anything as long as it is useful and beneficial to us.there is no need to have a biased mind.


By s.baalu , Consultant, XYZ LTD  | 01 21 2011 12:00:26 +0000
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Let us welcome anybody,anything as long as it is useful and beneficial to us.there is no need to have a biased mind.


By s.baalu , Consultant, XYZ LTD  | 01 21 2011 12:00:10 +0000
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it is good to hear that reliance has entered into fashion wear... i wish them all the best for their future plans and endaevours...let them play their role in garments also.. this increases job oppurtunities, work efficiency, service to economy or society.....
By PREMRAJ , STUDENT @ BANGALORE INSTITUTE OF INTERNATIONAL MANAGEMENT  | 01 20 2011 16:28:43 +0000
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Dear Virag,

Reliance has always been interested in branding in its name but not in products.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 01 20 2011 10:00:07 +0000
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I think every business needs to be diversified after a point of time.Reliance has grown big enough to do that.If they have the right strategy and expertise they should explore other business opportunities.
By Saurabh , Financial Analyst, Canara Bank  | 01 19 2011 18:56:12 +0000
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Mr. Srinivas,

It all depends upon the wishes of the shareholders of the company. If the shareholders decide the company to do a business, it becomes he combined will of a lawfully formed a body/person (company). Company is treated as legal body. Legally and constitutionally, nobody can ban a person from doing any business or profession unless it is against the interests and security of the country.

So, MRTP can't go against the constitutional provisions of right to profession of any such body. Let the shareholder also enjoy sharing of a bit of loot along with the major chunk of the company directors, as the company had always been fostering the culture to introduce dearness for the general public with the help of abundant funds of the company. So let other fashion designers also enjoy more profit on introduction of dearness in the fashion world. Politicians may also get a good share in the shape of party funds or election funds. Who cares for the people of India? People are used to and are destined to get befooled by the company owners and the politicians together.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 01 17 2011 05:04:10 +0000
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yes if we have a capabilities to expand the business then we can prefer to chose any profitable area it may be fashion wear or something else
By sanyam kulshrestha, B.Tech/B.E. student, b.m.a.s engg.college agra  | 01 15 2011 17:09:32 +0000
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Business without diversificaton is very difficult to expand in todays world.
By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), 3D TECH Training and Consultancy  | 01 14 2011 12:48:07 +0000
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as for business it is very legal to expand its business in any way
By bharat bhushan, Dot Net Developer, Binary Softzone Pvt Ltd  | 01 14 2011 06:24:34 +0000
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yes they are doing right thing every one has rights do any thing if we r in place where they are then we all will do the same to expand our business
By harit singh, software developer, binarysoftzone pvt limited  | 01 14 2011 06:09:28 +0000
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Yes they can ! because they have enough amount of money to invest and they know they can do even better in this business as well.
By Akhil Kittur, Manager - HR Operations, Unnathi Business Solutions  | 01 14 2011 05:57:38 +0000
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What is the problem ,if they enter into all business?.Reliance is having that much money ,so they are investing in all business.Let them do their work.
By vimal , Sr.voip engg  | 01 14 2011 04:36:48 +0000
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Yes, they are doing the right thing, this is what we called Diversification and Reliance is a private firm they utilize their each and every penny by doing lot of R&D....
By Manu Mittal, MBA/PGDM student, University of Petroleum and Energy Studies  | 01 14 2011 03:05:21 +0000
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Yes they can also enter in this business and in my opinion it is good business and i support
By Rajesh Kumar, CEO/MD/Director, Career Computer Axis  | 01 13 2011 10:29:59 +0000
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Obviously Reliance is doing business and they are a very well known brand in the industry. They can enter into any field.
By Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology  | 01 13 2011 07:34:18 +0000
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there is nothing wrong about it,they are one of the financially strong and satiable corporates of India,and if it is about gaining a market share in that particular filed it's a time process,no company can achieve success overnight just because of his successful presence in other filed, but it can give them a base,which reliance is using at it maximum
By karthikrathnam , Branch manager,  | 01 13 2011 06:43:50 +0000
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Sorry Amit ! Hope you are not on the payroll of Reliance. It is naive to suggest india's economy depends on Reliance. Have you forgotten the reliance Fresh and Footwear fiasco. Not to forget the Reliance petroleum retail outlets. And his brother - Anil aint faring too well either.

Reliance is only good for making 20 storied buildings for 4 people to live in with 200 servants to run the show. Lets not idolize and make corrput business houses into demi-gods.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 26 2011 17:17:40 +0000
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although diversification is good but entering into every trade is also not feasible.. they should concentrate on high yielding areas rather them just entering everywhere... for eg. when oil prices were at 78 $ per barrel it entered into retail outlets of petrol n nw wt ?? all the 1500 outlets are not operational....
By piyush mangal, working as an article assistant with a ca firm, sp babuta and associates  | 01 25 2011 09:01:38 +0000
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No, they don't have to offer every product and service, because if big shots start selling everything then no one buy product from SME, as Big shots have more name, fame and reputation in market. So, now one prefer SME compares to Big Shots, which makes loss for others.
By Deepak Kakran, CEO & Founder, Empess Infosolutions  | 01 22 2011 23:37:40 +0000
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There should be some provision in the MRTP Act to prevent big shots from entering into every sector that they want. They may be slightly cheaper in the short run, But the common man who makes a living as an intermediatery is badly hit. Long range, theswe guys will raise prices, while buying it at a still cheaper price from the bottom of the pyramid.
By V. Srinivas, Freelancer, Information Technology  | 01 17 2011 04:33:01 +0000
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Yes you are correct Ms.Purvi and i have similar views.

They are now a days a big threat to tiny and small sector business.

By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 15 2011 16:32:48 +0000
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Reliance is really not doing anything reliable to its brand by venturing into every possible product you touch upon. The brand Reliance has been failing in some sectors like the Reliance Fresh.Its not fresh anymore.

Nevertheless, because of its huge financial backup it can still manage to venture into the unknown and fail umpteen number of times. However, it hurts the brand a lot more augmenting the already strained relationship between the Ambani brothers. Its better for reliance to concentrate on its core competent areas rather than blindly getting into the footwear or underwear business.


By Saibal Ray, SQA, confidential  | 01 14 2011 18:51:31 +0000
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Reliance is already a big conglomerate. It does not need to add another feather in its cap.


By Ranjan , Project Sales Officer, Asian Paints  | 01 14 2011 17:00:39 +0000
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looks like reliance is desperate ... and they have already lost the core competency they once had in certain sectors... hope better sense prevail as they would anyways mess with the industry they get into but it would doom their prospects as well


By Kiran Sethumadhavan, Partner, Sunrise Associates  | 01 14 2011 12:06:11 +0000
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Reliance will lose the competency in their niche area by entering into all the verticals. This will impact their brand management.
By Harvinder Kaur, Sr.Executive HR, GPCT India  | 01 14 2011 06:53:44 +0000
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No... I dont know what they really wants...i feel they have no destiny to reach...
By Samar Inam Khan, Advocate/Owner, Legal Experts India  | 01 13 2011 22:09:25 +0000
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Very well said, but it may give us something to cheer!


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 01 13 2011 13:42:33 +0000
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The group is lost the passion. It is on the Wearing path. It will exist but cannot make a mark. VIMAL to RCOM all in the mess.
By Prasad PN, Zonal Sales Manager  | 01 13 2011 06:48:01 +0000
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yes i agree with purvi..........
By Rohit Kumar Prajapati, Procurement , Acme Telepower Ltd  | 01 13 2011 06:01:15 +0000
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No reliance is entering in fashion wear, he can not get success. The main aim of reliance is to enter each and evry field either growth or degrowth.Reliance is not getting market share in jewellery, footwear, fresh, OOH Big street. Even his own brand Vimal is also not success , Vimal has just taken re-positioned but not market share.After entering in new field, reliance is not giving too much concentrate regarding branding and promotion on that field (including jewellery, footwear, fresh).
By Virag Shah, Confidential  | 01 13 2011 05:45:00 +0000
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